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Relax Gaming sets the bar with Casino Content Supplier at EGR Nordics Awards

Published

5 years ago

February 25, 2021

Reading Time: 2 minutes

Relax Gaming, the igaming aggregator and supplier of unique content has had its strong focus on localisation recognised, winning the Casino Content Supplier award at the EGR Nordics 2021 awards.

Awarded in recognition of the supplier’s outstanding contribution to the Nordic gaming industry, the aggregator and developer has been pioneering in its ability to offer a roster of 1500+ casino games and a diverse range of proprietary products, along with its ability to deliver high-quality partner content at unrivalled speed.

As such, growth for Relax has been rapid and it was this that particularly impressed the awards panel of judges. The company signed over 70 new commercial deals over the judging period, including Nordic leaders Svenska Spel.

Relax’s portfolio, including its own record-breaking proprietary content such as Money Train, Snake Arena and Money Train 2 has been strengthened and expanded by the content generated from its hand-picked third-party studios via its Silver Bullet and Powered By Relax programmes.

The judges were particularly impressed with Relax’s ability to offer studios a simplified route to market, as well as the company’s dedication to development in the Nordic markets, stating:

“The growth in numbers speaks well about Relax Gaming’s popularity both with operators and players. The business model supplies small and innovative studios with access to the big casinos to promote and nurture development and innovation in the Nordic markets.

“Moreover, focus on mobile as a distribution channel is in line with the current trends in the Nordic markets.”

Commenting on the award win, Simon Hammon, CPO at Relax Gaming sees the recognition as testament to the team’s ability to offer an unrivalled combination of cutting-edge content and unique distribution models. Adding:

“Relax Gaming has continued to demonstrate its ability to deliver high-quality games that stand out in today’s saturated market. The likes of Money Train 2 epitomises our talent in creating innovative content that differentiates.

“It isn’t just our games that have helped us achieve this win though, hand-picked slots from our rising star studios supply our Nordic partners with games that make an impact. We understand that entertainment needs to be unique and we have found that by using business simplicity and truly understanding our clients, the benefits and results are huge.

“We’re truly honoured by the recognition this award represents and the fact that it validates our firmly held belief in the way we do business. A huge thanks goes to all at Relax, as well as our highly valued partners.”

With a host of industry honours and accolades to celebrate in the last year alone, Relax has secured Casino Software Supplier at the 2020 EGR B2B Awards, Poker Supplier of the Year at The Gaming Intelligence Awards, as well as Slot Developer of the Year at December’s SBC Awards.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

6 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

6 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

6 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.