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Relax Gaming sets the bar with Casino Content Supplier at EGR Nordics Awards

Published

5 years ago

February 25, 2021

Reading Time: 2 minutes

Relax Gaming, the igaming aggregator and supplier of unique content has had its strong focus on localisation recognised, winning the Casino Content Supplier award at the EGR Nordics 2021 awards.

Awarded in recognition of the supplier’s outstanding contribution to the Nordic gaming industry, the aggregator and developer has been pioneering in its ability to offer a roster of 1500+ casino games and a diverse range of proprietary products, along with its ability to deliver high-quality partner content at unrivalled speed.

As such, growth for Relax has been rapid and it was this that particularly impressed the awards panel of judges. The company signed over 70 new commercial deals over the judging period, including Nordic leaders Svenska Spel.

Relax’s portfolio, including its own record-breaking proprietary content such as Money Train, Snake Arena and Money Train 2 has been strengthened and expanded by the content generated from its hand-picked third-party studios via its Silver Bullet and Powered By Relax programmes.

The judges were particularly impressed with Relax’s ability to offer studios a simplified route to market, as well as the company’s dedication to development in the Nordic markets, stating:

“The growth in numbers speaks well about Relax Gaming’s popularity both with operators and players. The business model supplies small and innovative studios with access to the big casinos to promote and nurture development and innovation in the Nordic markets.

“Moreover, focus on mobile as a distribution channel is in line with the current trends in the Nordic markets.”

Commenting on the award win, Simon Hammon, CPO at Relax Gaming sees the recognition as testament to the team’s ability to offer an unrivalled combination of cutting-edge content and unique distribution models. Adding:

“Relax Gaming has continued to demonstrate its ability to deliver high-quality games that stand out in today’s saturated market. The likes of Money Train 2 epitomises our talent in creating innovative content that differentiates.

“It isn’t just our games that have helped us achieve this win though, hand-picked slots from our rising star studios supply our Nordic partners with games that make an impact. We understand that entertainment needs to be unique and we have found that by using business simplicity and truly understanding our clients, the benefits and results are huge.

“We’re truly honoured by the recognition this award represents and the fact that it validates our firmly held belief in the way we do business. A huge thanks goes to all at Relax, as well as our highly valued partners.”

With a host of industry honours and accolades to celebrate in the last year alone, Relax has secured Casino Software Supplier at the 2020 EGR B2B Awards, Poker Supplier of the Year at The Gaming Intelligence Awards, as well as Slot Developer of the Year at December’s SBC Awards.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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