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Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform
Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,000
Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET.
The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share tips, tricks and best practice with developers.
Adverty is also running a competition to encourage developers to use its SDK – with the prize being a 12-month contract with a whopping $30,000 in guaranteed prize money – with ad revenue on top, and an additional $20,000 in prize money to developers who manage to surprise the jury with their creativity.
Being considered will entail some requirements for developers – such as certain minimum daily active users (DAU) in specific geographies and a 12-month live commitment to its SDK.
The tech seminar is entitled ‘Boost monetisation with in-game brand advertising on the Unity platform’ and, in order to win Adverty’s exciting competition, participants must submit their entries before April 16th.
The winner will be chosen by gaming specialists within Adverty’s supply-side team.
Join Adverty for this fascinating webinar in which we showcase how to incorporate the seamless ad units In-Play into your game on the Unity platform, and share best practice tips and tricks of the trade as to how and where you can place effective ads and drive revenue.
The webinar will outline how easy it is to integrate Adverty’s offer into games, and enable audiences to test its BrainImpression and SmartBend
Register for the free seminar here: https://live.remo.co/e/seminar-boost-your-monetisation-/register
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Ady Totah
LuckyStreak Announces Strategic Partnership with Aviator Studio
LuckyStreak has announced a major addition to its iGaming content aggregation offering, with a new strategic partnership with crash game provider Aviator Studio.
And for a limited time, LuckyStreak has a special promotional offer for operators that add Aviator Studio’s game to their lobbies for the first time.
Aviator appeals to casual fun-seekers and high-risk thrill-seekers alike. With a new round every 40 seconds, auto-bet and auto-cashout features, it’s very simple and highly exciting to play.
The game creator and license-owner, Aviator Studio, is a provider focused on delivering engaging, innovative gaming experiences. Their journey began with Aviator, the crash game, developed and operated under a fully licensed trademark to ensure players enjoy a genuine and protected experience. Built around a vibrant, community-driven model, Aviator sets the standard for high-adrenaline gameplay.
Customers of LuckyConnect, the name for LuckyStreak’s content aggregation API solution, can now access the Aviator crash game and add it to their casino website without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.
The partnership underpins LuckyConnect’s reputation as an established, professional and powerful iGaming content aggregator for online casino operators and platforms in regulated, pre-regulated and emerging markets. It has a portfolio of over 6000 games from leading providers, serving all iGaming genres, a proven and secure API integration, and an extensive network of casino operator customers hungry for world class entertaining content. Making it a highly compelling choice of content aggregation partner.
Ady Totah, CEO and Co-founder of LuckyStreak, said: “We’re thrilled to offer the exclusive Aviator crash title on our LuckyConnect content aggregation solution. It will significantly enhance the commercial opportunities for our casino operator partners. Our new partnership with Aviator Studio underscores our commitment to delivering engaging and high-performing content, and we’re genuinely excited about the growth and player appeal this collaboration will unlock for all our customers.”
Giorgi Pruidze, CEO of Aviator Studio, said: “Our network of partners is expanding rapidly, with new collaborations added every week. Integration with LuckyStreak, one of our key strategic partners, marks a significant step forward, extending our reach across key markets. And we’re just getting started. With a bold vision for the future, we’re actively developing new game titles designed to push the limits of gaming and deliver next-generation experiences to players around the world.”
The post LuckyStreak Announces Strategic Partnership with Aviator Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
EvenBet Gaming obtains Danish B2B supplier licence
EvenBet Gaming, a leading developer of online poker and casino software, has secured a five-year B2B supplier licence from the Danish Gambling Authority (Spillemyndigheden), further strengthening its position across Europe’s most established jurisdictions.
The strategic move into the Danish market aligns with EvenBet’s mission to provide its global client base with seamless access to high-potential regulated jurisdictions. By securing this licence, the company enhances its ability to support both new and existing operators in diversifying their market reach through scalable, fully compliant gaming solutions.
The licence covers a comprehensive portfolio of products, including EvenBet’s industry-leading poker software, turnkey online casino platform, and extensive content catalogue comprising roulette, baccarat, blackjack, punto banco, bingo and slots.
The approval follows a rigorous assessment process covering RNG certification, platform security, and business procedures, reinforcing EvenBet’s ongoing commitment to compliance, integrity and player protection.
With the Danish iGaming market generating approximately DKK 11 billion (€1.47 billion) in gross gaming revenue during 2024, the licence represents a significant commercial opportunity for operators seeking long-term growth within a stable and highly profitable market.
By partnering with EvenBet, operators benefit from a streamlined route to regulated markets and gain access to the company’s world-class poker infrastructure and comprehensive casino suite. This enables them to diversify their offerings and engage high-value player segments within a secure and fully compliant framework.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Danish B2B licence is another important milestone in EvenBet’s long-term strategy. Denmark has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.
“This approval not only reflects the strength and reliability of our technology, but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”
The post EvenBet Gaming obtains Danish B2B supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alex Pratt
Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming
Online, on-demand course targets CMOs and senior marketers, with WorldGaming signed as exclusive media partner.
Edge Marketing Institute has launched in the gaming sector with its flagship programme, G.A.M.E (Gaming Advancement in Marketing Excellence), positioned by the company as a dedicated marketing leadership course for B2B gaming.
The company said the programme is designed to help senior marketers develop commercial leadership skills as businesses push marketing teams to contribute more directly to revenue and growth.
Founded by Paul Rees and Gerhard Sagat, Edge Marketing Institute said G.A.M.E consists of 10 senior-level modules covering strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organisational influence.
Paul Rees, Co-Founder of Edge Marketing Institute, said: “Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice.
“This isn’t a talent problem; it’s a structural one.
“We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.”
The programme has launched with the support of WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, said: “As gaming continues to evolve, the role of marketing is becoming increasingly commercial and strategically important.
“Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem, which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.”
The post Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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