iSoftBet places ‘Serious Fun’ at heart of new brand manifesto

Strategy follows record growth and recruitment with new values central to strengthening outstanding company culture

iSoftBet has unveiled a new brand manifesto with a vision to create ‘amazing gaming experiences’ and a mission to deliver high quality products that ‘inspire, innovate and entertain’, placing its people, partners and the player at the heart of its development.

The award-winning online games supplier and content aggregator has also outlined its new company values focusing on respect, passion and curiosity, all bound by its new mantra ‘Serious Fun’.

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iSoftBet’s new strategy is in line with exceptional company growth that has been driven by the introduction of best performing game intellectual property, proprietary mechanics and platform features and great strides in game and platform development.

This has resulted in large-scale enhancements across all areas of the business including hiring extensively throughout 2020. This has taken place across both its development teams that work on its growing list of proprietary slots and its industry-leading Game Aggregation Platform (GAP) that has extended its offering to more than 8,000 titles from 70 global studios.

iSoftBet recently bolstered its senior management team to further accelerate its growth with the appointment of a new Chief Marketing Officer, Head of HR, Chief Technology Officer and Head of Business Development, all of whom are committed to the company’s new brand manifesto.