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ORYX Gaming enters exciting Twitch promotion via Cashmagnet-operated Mr. Gamble

Published

5 years ago

February 16, 2021

Reading Time: 2 minutes

Mr. Gamble, the rapidly growing online casino affiliate site, has partnered with ORYX Gaming, a Bragg Gaming Group company, to showcase the provider’s games offering on its site and via its slots channel on Twitch.

Through the partnership, ORYX’s wide and diverse content will be promoted on the leading affiliate’s site and streamed directly to millions of players.

ORYX offers operators access to 10,000+ games from 100+ game providers via its ORYX Hub and also hosts premium content from its exclusive RGS partners, including GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem. ORYX, a leading turnkey solution provider with numerous operator partners around the globe, also offers an iGaming platform/PAM, RGS platform, managed sportsbook solution, lottery products, player engagement and data service tools.

Cashmagnet-owned Mr. Gamble is quickly establishing itself as a leading affiliate site and its Twitch slots channel has over 1.2 million views. Twitch is the leading platform for streaming both online and live content. The site has recently seen exceptional growth and now features over 15 million users. Twitch casino stream popularity is growing day by day with thousands of enthusiasts from around the world following established casino streamers on a daily basis.

Jonas Kyllönen, CMO and Co-Founder of Mr. Gamble, said: “The collaboration with ORYX Gaming will be one of our biggest so far. We are truly impressed by the pace they are expanding in the sector. Not many B2B solution providers are able to offer such a wide range of services for casino operators. Personally, I’m very impressed by the number of game providers they can offer. 100+ is a big number and should cater to the needs of even the most demanding casinos.

“We are very proud to feature ORYX Gaming on our player-focused online comparison site. We’ll be presenting ORYX’s games on our highly popular Twitch channel as well, where we see thousands of unique iGaming enthusiasts popping by for some online casino slots excitement on a daily basis.”

Matevz Mazij, Managing Director of ORYX Gaming, said: “We are always looking for new ways to promote our games and via this partnership we will be able to directly connect with the players who will be able to give us direct feedback on our titles. We are excited to team up with Mr. Gamble for this opportunity to showcase our offering to its expanding following. ”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

40 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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