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ORYX Gaming enters exciting Twitch promotion via Cashmagnet-operated Mr. Gamble
Mr. Gamble, the rapidly growing online casino affiliate site, has partnered with ORYX Gaming, a Bragg Gaming Group company, to showcase the provider’s games offering on its site and via its slots channel on Twitch.
Through the partnership, ORYX’s wide and diverse content will be promoted on the leading affiliate’s site and streamed directly to millions of players.
ORYX offers operators access to 10,000+ games from 100+ game providers via its ORYX Hub and also hosts premium content from its exclusive RGS partners, including GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem. ORYX, a leading turnkey solution provider with numerous operator partners around the globe, also offers an iGaming platform/PAM, RGS platform, managed sportsbook solution, lottery products, player engagement and data service tools.
Cashmagnet-owned Mr. Gamble is quickly establishing itself as a leading affiliate site and its Twitch slots channel has over 1.2 million views. Twitch is the leading platform for streaming both online and live content. The site has recently seen exceptional growth and now features over 15 million users. Twitch casino stream popularity is growing day by day with thousands of enthusiasts from around the world following established casino streamers on a daily basis.
Jonas Kyllönen, CMO and Co-Founder of Mr. Gamble, said: “The collaboration with ORYX Gaming will be one of our biggest so far. We are truly impressed by the pace they are expanding in the sector. Not many B2B solution providers are able to offer such a wide range of services for casino operators. Personally, I’m very impressed by the number of game providers they can offer. 100+ is a big number and should cater to the needs of even the most demanding casinos.
“We are very proud to feature ORYX Gaming on our player-focused online comparison site. We’ll be presenting ORYX’s games on our highly popular Twitch channel as well, where we see thousands of unique iGaming enthusiasts popping by for some online casino slots excitement on a daily basis.”
Matevz Mazij, Managing Director of ORYX Gaming, said: “We are always looking for new ways to promote our games and via this partnership we will be able to directly connect with the players who will be able to give us direct feedback on our titles. We are excited to team up with Mr. Gamble for this opportunity to showcase our offering to its expanding following. ”
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Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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