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Entain Partners with UNLV on Women’s Innovation Igniter Program

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Entain plc and the University of Nevada, Las Vegas (UNLV) announced a new, groundbreaking partnership to launch the Women’s Innovation Igniter. The first-of-its-kind academic, technology, innovation and mentoring program is designed to provide UNLV undergraduate and graduate women with a pathway toward successful careers in the sports betting, gaming, and technology industries.

Entain is the global sports betting and gaming entertainment operator which jointly owns, with MGM Resorts International, BetMGM in the United States.  Entain leads the betting and gaming industry through its industry leading proprietary technology that also provides the engine for the roll-out of BetMGM.

Through the Women’s Innovation Igniter initiative, Entain and UNLV will recruit, mentor, support and introduce talented women to the industry and design more inclusive working environments in historically male-dominated fields.

The program will be housed at the Harry Reid Research and Technology Park, a unique innovation building featuring a state-of-the-art laboratory with an esports arena, virtual reality studio and more.  The curriculum will include practical, hands-on experiences, internships, and mentoring from top executives in the industry, as well as providing the support and resources needed to bring innovations and designs to life.

In partnership with Entain and UNLV, The Women’s Innovation Igniter project will be led by Jan Jones Blackhurst, Chief Executive in Residence, International Gaming Institute and Robert Rippee, Ph.D., Executive Director, Innovation Hub. The program is set to launch in August 2021 with about 20 women in the initial class.

“Entain is the ideal partner to help us bring this groundbreaking program to life,” said Jan Jones Blackhurst. “As a leader in online sports betting and gaming, Entain will help us showcase the myriad of opportunities available in these professional fields, further develop our curriculum, and help women see career pathways in a technology led industry where they are not always well-represented.”

Last month, Entain named Jette Nygaard-Andersen its CEO, marking her out as one of the highest profile female executives in the sports betting industry. Teaming up with UNLV on The Women’s Innovation Igniter gives Entain the opportunity to continue to set precedents in the sports betting, gaming, and technology industries, and help ensure commercial success with talented women in key roles.

“We are honored to be a part of such an inspiring and pioneering program with UNLV,” said Jette Nygaard-Andersen. “Women can face many obstacles in getting traction in careers that are often or traditionally male dominated.  This program will encourage women to aspire for careers they previously may not have considered, and it provides the hands-on experience they need to make the sports betting, gaming, and technology industries more inclusive.”

Entain intends to open an office at The Harry Reid Research and Technology Park with employees that will include engineers as well as software and gaming developers.  Entain will seek opportunities to mentor, as well as create internships and jobs for some of these young women following the program, not just at Entain, but also with other leading companies throughout the industry.

UNLV’s Harry Reid Research and Technology Park was unveiled in 2020 and provides students the resources and skills needed to accelerate the introduction of new concepts into the gaming and hospitality market, and spur creativity and entrepreneurship overall.

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Incentive Studios launches four real-money games with BetMGM in Ontario

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Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers

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Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.

Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.

There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.

Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.

 

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.

“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”

The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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