Latest News
Ross Haselhurst joins mkodo as Digital Delivery Director
Digital product expert mkodo has appointed Ross Haselhurst as its new Digital Delivery Director to ensure the highest quality delivery is maintained throughout the company’s growth.
Haselhurst joins mkodo’s executive team from gaming platform provider Bede Gaming where he held the role of Head of Platform before being promoted to Commercial Director and part of the executive management.
In his newly created role based at mkodo’s Newcastle upon Tyne office, Haselhurst is accountable for product delivery and ensuring projects and processes are matured to drive high-quality results for clients. He will also be responsible for the project management team and quality assurance.
mkodo, which delivers apps and digital products for the betting, gaming and lottery sectors, had a stable 2020 which saw the company continue to service its clients successfully by maintaining its operations with minimal disruption throughout the pandemic lockdowns.
The company significantly grew its team and also continued to expand its global reach following the acquisition by Pollard Banknote in February 2020.
Ross Haselhurst, Digital Delivery Director at mkodo, said: “It is a fantastic opportunity for me to join mkodo and the Pollard family and to be working across several key projects to help grow and mature the business.
“mkodo has a fantastic client base and I look forward to bringing premium digital products and player engagement solutions to our partners. The market is still ripe for innovation and mkodo is in a great place to offer operators and their players that.”
The mkodo executive team is delighted to welcome Ross to the company. His industry expertise and experience will play an important role in taking mkodo to its next level of growth. The industry’s focus on offering premium digital products to its players is stronger than ever and this, coupled with the significant projects in the pipeline, make it an exciting time to join the mkodo team.
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BOYLE Sports signs Mark Goldbridge for World Cup watchalong series
BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.
The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.
Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.
BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.
Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”
Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”
The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel
Xsolla will take part in Gamesforum Hamburg 2026 on June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany, with Jane Startseva, Vice President of Business Development, EMEA, scheduled for a keynote and a panel focused on direct-to-consumer (D2C) web shops and measurement.
On June 9 at 10:00 AM, Startseva is set to join Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” The session will focus on how developers track revenue performance for web shops and how attribution impacts user acquisition targets and growth planning, according to the company.
Later that day at 4:30 PM, Startseva will appear on a panel titled “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely, and Pedro Alvin, Marketing Lead at Supercell. Xsolla said the discussion will cover player messaging, store optimization, new monetization opportunities, and trust in out-of-game purchase experiences.
“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”
The post Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers
Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.
Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.
The game’s feature set includes Gold Wilds, which can appear on any reel and substitute for standard symbols (excluding the Special Plinko Symbol and the Special Element Elixir Symbols). Spinmatic also says base gameplay uses “Instant Elixir Multipliers” linked to Fire, Earth, Water, Air, and Galaxy symbols.
Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.
The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”
The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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