eSports
EXCEL ESPORTS partners with fitness equipment manufacturer Eleiko to enhance LEC performance
The partnership will see Eleiko supply EXCEL ESPORTS’ League of Legends’ team with world leading fitness equipment, helping to better EXCEL’s performance strategy
British competitive gaming culture brand EXCEL ESPORTS has today announced a supplier partnership with the world leader in weightlifting equipment, Eleiko. As the Official Fitness Equipment Supplier, Eleiko will supply EXCEL’s League of Legends Championship (LEC) team with a selection of equipment at the player facilities in Berlin that will assist with performance and fitness training.
The announcement follows EXCEL’s brand update that saw it begin forging its own unique path in esports through its new belief in the Power of Better, which sees the team driven by performance and incorporates purpose in order to be better and create positive change in esports and gaming.
EXCEL ESPORTS’ League of Legends players are provided with a holistic, professional performance programme that incorporates both physical and psychological training and support and is spearheaded by the team’s Head of Performance Fabian Broich and Performance Manager Simon Bayer. The partnership with Eleiko will see the team utilise Eleiko’s equipment to support the players individual and team physical training regimes to prepare them throughout the 2021 Spring Split.
EXCEL’s LEC team officially kicked off its 2021 LEC campaign this past weekend with the team bidding to follow up on a successful 2020 Summer Split after narrowly missing out on playoffs. Each year EXCEL’s LEC team has improved significantly, surpassing the performance of the previous year with 2020 marking its best result to date. With a roster of long-standing EXCEL players and promising new talent, EXCEL is looking to continue to improve its results in the LEC in 2021.
The LEC is Europe’s leading League of Legends esports league and represents the highest level of esports competition in the region. Watched by millions of esports fans every week, the league is home to the best 10 teams in Europe who each year represent their region at the League of Legends World Championship.
“At EXCEL improvement never stops and we are always striving to be better. We have big ambitions for 2021 and it’s great to work with a partner like Eleiko who really understands the fitness environment and can provide us with the tools to reach our goals. Performance is a real focal point at EXCEL and it’s great we are able to provide our players with world-class equipment where they can train in a safe environment, ” said Robin McCammon, Chief Commercial Officer, EXCEL.
“EXCEL recently released a whitepaper called “Gaming for Better” which details how regular exercise has a positive impact on a professional gamers lifestyle and wellbeing and how physical health is vital to performance in gaming. The partnership with Eleiko allows us to improve our training regime even more and comes at the perfect time for the LEC Spring Split and while gyms are closed due to COVID. Partnering with Eleiko has given us an opportunity to create our own gym to adapt to the circumstances and find solutions to stabilize our players’ health and performance,” said Fabian Broich, Head of Performance at EXCEL.
”At Eleiko, we understand the difference a sharp mind and body makes. Strength training provides esports athletes with a competitive edge: enhanced memory, endurance and cognitive functions, faster reaction time and greater grip strength. We are proud to support EXCEL’s LEC team in their high-performance training as well as in their esports success,” says Erik Blomberg, CEO at Eleiko.
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eSports
Team Vitality partners with Team Havok to expand in Fortnite
Team Vitality has signed a strategic partnership with French Fortnite esports club Team Havok, expanding its footprint in the title as part of its broader diversification strategy. The announcement was made this weekend.
Under the deal, Team Havok will compete as “Team Havok by Vitality” and wear a co-branded jersey featuring Team Vitality’s logo. Team Vitality said the partnership is designed to combine its performance and organisational support with Team Havok’s Fortnite competitive presence.
Team Havok’s recent results cited by the organisations include winning European Major 2 in 2025, finishing runner-up at the World Championship, and ranking as the second-best European team. The duo Tjino and PabloWingu have qualified for this summer’s Esports World Cup and will compete in Team Vitality’s black and yellow colours.
Team Vitality also positioned the partnership as a fan development play in France via co-streaming, content creation, and influencer-led activations. Team Havok co-founders and streamers ZetFar and WaZz were highlighted for their reach with younger audiences.
The organisation said the tie-up follows prior structural collaborations including PSG Esports and Bigetron Esports, and could expand into Fortnite map development, exclusive merchandising, and influencer marketing. “This partnership with Team Havok reflects our ambition to work with the best in order to continue growing Team Vitality. Their performance, creativity, and ability to engage the French community make them an ideal partner,” said Fabien “Neo” Devide, President and Co-founder of Team Vitality. “We are incredibly proud to join Team Vitality. This collaboration with such a prestigious organisation marks a new milestone in the story we are building with our community,” said Grimz, caster at Team Havok.
The post Team Vitality partners with Team Havok to expand in Fortnite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports Foundation Appoints More Than 700 Game Coaches for the Inaugural Esports Nations Cup 2026
The Esports Foundation (EF) has confirmed the appointment of over 700 game coaches representing the National Team Partners (NTPs) from more than 100 nations and territories for the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh from November 2-29, 2026. The announcement marks the start of team roster selections, due by May 10, with coaches now responsible for identifying players, defining team strategy and building competitive lineups.
Drawn from more than 90 leading esports organisations across the globe, the group of coaches spans world champions, established leaders and rising stars building local scenes, connecting team development directly to the highest level of global competition. The list of National Team Coaches is available on the ENC website.
The coaching pool, from seasoned veterans who have faced each other on the biggest stages to a new generation of coaches looking to make their mark, reflects the breadth of global esports. In League of Legends, LEC stalwart and G2 Esports coach Dylan Falco (Canada) will take on rising coaching stars like Quentin “Zeph” Viguié (France) and Jonas “Memento” Elmarghichi (Morocco). In Rocket League, the Netherlands’ Jos “ViolentPanda” van Meurs brings a world-championship legacy, while the youngest coach in the field, Abdulrahman Saad “d7oom-24” Bin Fayez, age 22, will lead a strong contender in Saudi Arabia.
Fans will also see international appointments across borders, including Swedish legend Fabian “Fabian” Hällsten coaching the United States’ Tom Clancy’s Rainbow Six Siege team alongside Brazil’s Guilherme “gohaN” Alf coaching Indonesia.
The appointments also highlight a growing group of women coaches who will be shaping teams throughout the world. In PUBG MOBILE, Camila “Mia” López (Chile), a professional manager, analyst and coach, brings experience from the global mobile circuit, while Nikol “Kehayoyo” Kehayova will look to lead Poland. In other game titles, Sabrina “SYA” Starke (Germany) heads up Honor of Kings and Angela “Kaylio” Sun Zhou (Australia) steps in for Mobile Legends: Bang Bang, while in VALORANT Felicia “Felly” Cersac (Moldova) and Syeda “Skel” Samman (Pakistan) will lead teams from emerging esports markets.
“The Esports Nations Cup is being built step by step, and appointing team coaches is the next critical layer in that structure. If teams are what make esports intuitive for a mainstream audience, coaches are what make them credible for players and fans. They bring identity, direction, and standards to each team. With more than 700 coaches now in place across over 100 National Team Partners, we’re turning the idea of nation-based competition into something people can understand instantly and believe in — a system that is structured, real, and ready to perform on the world stage,” said Ralf Reichert, CEO of the Esports Foundation.
Coaches from the remaining nations and territories, including the ones without an NTP, will be announced at a later date. Attention now turns to finalising player selections, as teams take shape ahead of the ENC’s global qualification pathway. Competitors in solo-player games as well as in the remaining team-based titles will be identified through full open qualifiers, with details to be announced in the coming weeks.
The ENC introduces nation-based competition to the global esports calendar in a structured and recurring format. By enabling nations and territories to organise teams, develop talent pathways and compete on a global stage, the ENC creates new opportunities for players while strengthening connections between local ecosystems and international competition.
The post Esports Foundation Appoints More Than 700 Game Coaches for the Inaugural Esports Nations Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
chess
Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster
Team Vitality has re-signed chess player Javokhir Sindarov to its Chess roster for 2026 and 2027, bringing the 2025 FIDE World Cup winner back to the organisation.
The club said Sindarov is coming off a win at the 2026 Candidates Tournament, positioning him for a potential world title match against reigning champion Gukesh Dommaraju.
“We are incredibly proud to welcome Javokhir back to Team Vitality. He represents the new generation of chess: bold, ambitious, and unafraid to make big moves. His trajectory speaks for itself, and we know he has everything it takes to become the next World Champion,” said Danny Engels, Chief International Officer at Team Vitality. “This signing is a natural step in our ambition to be at the forefront of chess and esports, and to bring the game to new audiences around the world.”
Team Vitality also pointed to Sindarov’s interest in gaming—specifically Counter-Strike—as a fit with the organisation’s esports positioning. His next scheduled appearance under Team Vitality is the Chess.com Open, running April 23–26.
The post Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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