Latest News
SKS365 launches the new Planetwin365 slogan: Sport. Live. Play.
Ogilvy agency, which had already created the Planetwin365 brand identity, developed a new slogan that represents the mission and the vision of the iconic sports betting brand
New year, new slogan for one of the leading operators of the betting & gaming industry. SKS365 is continuing its path of renewal and is revolutionizing its brand identity for Planetwin365 by launching the new brand slogan: Sport. Live. Play.
“We want to get even closer to sports fans and to our audience, focusing on their passion for sport, the emotions of being a supporter as well their desire for constant entertainment! Equally, important to us is the focus on the community aspect and continuous interactions between our customers and our brand – commented Alexander Martin, CEO of SKS365 – All our 1000 shops and our online offering are places to come together and to enjoy the games. We built on these elements in our call for the new Planetwin365 slogan to have a message that represents the heart of our philosophy and identity, based on people, trust, transparency, reliability and on innovation. This concept is perfectly expressed in Ogilvy’s creative proposal: direct, immediate, complete and original. Sport. Live. Play. is the perfect synthesis of our mission, it identifies us as entertainers and ’emotion makers’, evoking the image of an immense arena in which passions, the desire to challenge and the love for sport become part of a unique gaming experience for our customers.”
“The payoff is always an important element for the communication of the brand identity and the company vision – said Marco Geranzani, Creative Director of Ogilvy – Designing the new Planetwin365 slogan in such a happy way is not only a sign of our sensitivity, but also a proof of the customer’s clarity and accuracy in the transmission of its values and its philosophy. In short, an example of a successful dialogue.”
The new slogan will be at the centre of all internal and external communication activities, of all upcoming campaigns and will be integrated in our retail network. Its inner dynamism allows to use it in several ways including both the business and the corporate image.
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analytics
Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo
Flashscore says 1.99 million UK users followed the World Cup group stage on its app and website between 11 June and 28 June, generating 264.1 million views ahead of England’s Round of 32 match against DR Congo in Atlanta on 1 July.
In the UK, England was the most-tracked team with 872,900 profile opens, followed by Scotland with 394,200, according to the company’s dataset. Flashscore said England fixtures took the top three spots for UK user engagement, led by the group-stage match against Croatia with 631,684 users and 2.9 million views. The other two most-viewed England games were against Ghana (2.21 million views) and Panama (2.05 million views).
Flashscore also published global figures for the group stage, reporting 7.16 billion views from 62.26 million unique users. Portugal was the most-followed nation worldwide on Flashscore with 11.2 million team profile opens, ahead of Brazil (9.1 million), France (8.7 million), Spain (7.8 million) and Argentina (7.7 million). England ranked eighth globally with 6.5 million profile opens.
The company highlighted Cape Verde as one of the tournament’s “surprise stories”, placing sixth globally by team views and fourth among UK users. Flashscore also released a “Team of the Group Stage” selected using its new “Flashscore Rating”, which it said analyses more than 70 on-ball and off-ball metrics. Erling Haaland was rated 9.0, with Lionel Messi (8.9) and Kylian Mbappe (8.6) also included in the attacking trio, while Marc Guehi (8.4) was the only England player selected.
The post Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-suppliers
Playson launches €25m BLASTS & RACES network campaign
Playson has launched BLASTS & RACES, a new global network campaign carrying a €25,000,000 prize pool. The supplier announced the rollout on 1 July 2026, with the campaign running until 30 June 2027.
The initiative follows Playson’s previous Non-Stop Drops & Races edition, which the company said generated record participation from operators and players worldwide. Playson said the new prize pool is up from €10,000,000 in the previous edition.
Operators can opt in at any time during the year-long period, and Playson said no additional integration is required. The company positioned the campaign as a retention tool built around its network engagement mechanics and a mix of top-performing and newly released titles.
As part of the refresh, Playson has renamed several campaign features. Cash Blast is now Power Blast, Tournaments have been renamed Grand Races, and Short Races are now Turbo Races. Playson said the underlying mechanics and integration approach remain unchanged.
Waldemar Antypov, Product Owner at Playson, said: “BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world.
“Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.”
The post Playson launches €25m BLASTS & RACES network campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive
CT Interactive Launches New Titles on Ifortuna.sk
CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.
Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.
“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.
The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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