Latest News

Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

Published

5 years ago

January 27, 2021

Reading Time: 2 minutes

Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.

He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

game launches

ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers

Published

42 minutes ago

May 14, 2026

Wladimir P.

enjoy-gaming-launches-greek-roulette-with-lucky-numbers-multipliers

ENJOY Gaming has expanded its live casino portfolio with the launch of Greek Roulette, an automated roulette product that adds multiplier mechanics to standard table gameplay.

The title is set in an ancient Greek-themed studio and uses an automated wheel. Alongside traditional inside and outside bets, each round includes a Lucky Numbers feature that randomly selects between one and twelve numbers and assigns multipliers of up to x777.

If a straight-up bet lands on a Lucky Number, the company said the standard payout is replaced by the assigned multiplier.

Elena Shestak, Art Director at ENJOY Gaming, said: “Greek Roulette demonstrates how traditional table products can be refreshed through careful design, forming part of a wider effort to evolve our live and automated portfolio consistently.

“By introducing Lucky Numbers and dynamic multipliers within a traditional framework, we’re focused on modernising established formats in ways that feel natural, recognisable, and distinctly ENJOY.”

The post ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Games Global

CasinoFriday player wins €10.48m on Games Global’s King Millions network

Published

2 hours ago

May 14, 2026

Wladimir P.

casinofriday-player-wins-e10.48m-on-games-global’s-king-millions-network

Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions, the supplier said.

Games Global said the prize is one of the largest payouts on its King Millions progressive jackpot network. The win came on Fire & Roses Joker King Millions, a title developed by Triple Edge Studios and connected to the King Millions network.

Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions within regulated markets.”

The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”

Games Global said its progressive jackpot portfolio includes Mega Moolah, WowPot, King Millions, Maple Moolah and Lotsaloot, with a combined prize value exceeding €28m.

The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Content

ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026

Published

2 hours ago

May 14, 2026

Wladimir P.

ela-games’-king-and-flame-shortlisted-for-best-new-game-release-at-sigma-europe-awards-2026

ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.

The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.

According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.

Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”

SiGMA has opened public voting for the category via its awards site.

The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.