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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.
Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.
As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.
“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.
He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”
“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”
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3 Oaks Gaming adds Super Jackpot slot to 4 Pots series
4 Clover Pots: Hold and Win introduces a fourth Pot and a Super Jackpot worth up to 10,000x the bet.
3 Oaks Gaming has launched 4 Clover Pots: Hold and Win, expanding its 4 Pots slot portfolio with a new Irish-themed title that adds a fourth Pot and a Super Jackpot mechanic.
The 5×3, 25-line game builds on the supplier’s 3 Clover Pots release. The new fourth Pot introduces the chance to trigger a Super Jackpot worth up to 10,000x the bet, according to the company.
The title’s Super Bonus Game is triggered by collecting Super Bonus Symbols. When activated, the grid expands from 5×3 to 5×5 and can introduce up to three bonus features at once. The Super Jackpot is awarded if all 25 cells are filled during the feature.
The slot also includes a Hold & Win Bonus Game, triggered via three Pots that fill with Bonus Symbols. In the bonus, Gold Clover Bonus Symbols can reveal Mini, Minor and Major Jackpots, while filling the entire grid awards the Grand Jackpot. 3 Oaks Gaming said the Pots add modifiers including Multi (up to x5 multipliers), Collect (gathers symbol values) and Mystery (awards higher-value Bonus Symbols or Mini to Major Jackpots), with a Rainbow Coin able to activate an additional feature or upgrade an existing one.
Federico Miele, Acting Head of Account Management at 3 Oaks Gaming, said: “The 4 Pots series has consistently delivered strong results for our operator partners, and 4 Clover Pots: Hold and Win represents the next evolution of the concept.
“By combining the proven appeal of Hold & Win gameplay with the addition of the Super Pot, expanded bonus functionality and a standout Irish theme, we’ve created a title that offers operators a compelling mix of familiarity, innovation and long-term engagement potential.”
The post 3 Oaks Gaming adds Super Jackpot slot to 4 Pots series appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt
Swintt launches football slot Champions Of The Spin with three bonus features
The Premium title is a 5-reel, 50-payline game with respins, a penalty-kick multiplier bonus, and local jackpots up to 3,000x.
Swintt has released Champions Of The Spin, a football-themed Premium slot designed around a “summer soccer tournament” backdrop, according to the supplier.
The game runs on five reels with 50 paylines and includes a custom kit symbol alongside boots, gloves and trophies. Swintt says the title offers maximum wins of up to 3000x.
Champions Of The Spin includes three bonus mechanics. The Football Feature triggers when six or more football symbols land, awarding three respins that reset when a new symbol appears. Silver footballs collect the values of regular footballs, while gold footballs collect both silver and regular values. Filling all 15 reel positions triggers what Swintt calls the MEGA jackpot for 1000x the selected stake.
A Mystery Bonus triggers with golden whistles on reels 1, 3 and 5, prompting players to choose a penalty placement to reveal a multiplier of up to 100x. Swintt says this can be randomly upgraded to a Pot Pick feature, where three matching jackpot names award the corresponding prize. In the base game, trophy wilds can also expand to cover a full reel.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Nothing quite beats the excitement of a summer soccer tournament, but a football-themed slot with three thrilling features runs it pretty close! In Champions Of The Spin, players can win free respins, big-money multipliers and one of four huge local jackpots, making it a timely addition to operators’ line-ups.”
The post Swintt launches football slot Champions Of The Spin with three bonus features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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