Latest News
Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.
Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.
As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.
“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.
He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”
“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”
Powered by WPeMatico
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta
ICONIC21 has achieved an important milestone in its distribution approach by unveiling its complete multi-vertical portfolio on Celesta’s extensive aggregation platform.
This collaboration provides Celesta’s broad operator network with instant access to ICONIC21’s varied collection, including live casino games, slots, and virtual games. The integration signifies a complete portfolio acquisition, guaranteeing that the provider’s full creative production can be distributed globally via Celesta’s efficient technology.
Celesta has positioned itself as a major player in the iGaming supply chain, providing a collection of more than 7,500 titles from leading providers, which now includes ICONIC21. Through a single API integration, the aggregator allows online casinos and sportsbooks to expand quickly while ensuring technical reliability.
The addition of ICONIC21 enhances Celesta’s portfolio, particularly with the Gravity Series in the live dealer segment, alongside an expanding range of mathematically-based slots and virtual games like Plinko and Crash. The partnership aims to satisfy the increasing demand for adaptable content that succeeds among various player demographics and locations.
Commenting on the launch, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency. Through them, we can showcase the technical quality of our games and we expect the performance data from this rollout to speak for itself very shortly.”
From Celesta’s side, Corentin Budny, Head of Growth & Account Management, added: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analyzing those results as we expand our mutual footprint.”
The agreement highlights ICONIC21’s dedication to a multi-product approach, expanding from a single-vertical emphasis to deliver a comprehensive gaming experience. Utilizing Celesta’s global distribution capabilities, the provider is set to greatly enhance its presence across various markets.
The post ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bankroll coverage
St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle
Casino games aggregator and comprehensive technology provider St8 has teamed up with iBankroll to launch bankroll coverage as a service on its platform, further broadening its products and services in international markets.
Through the collaboration, St8 will incorporate iBankroll’s unique Bankroll-as-a-Service model into its services, enabling operators to accommodate higher limits while controlling exposure and utilizing capital more effectively.
Designed exclusively for iGaming, iBankroll merges liquidity, risk knowledge, and strategic acumen to assist operators in achieving growth with enhanced predictability and managed volatility.
Accessible directly through the St8 platform, the integration allows operators to implement iBankroll’s liquidity assistance solution without added operational difficulties, utilizing it either for their entire casino range or specifically for high-limit and VIP segments, based on their exposure strategy.
Designed as a unified, adaptable solution, St8 offers partners access to high-quality content via a single integration, along with marketing tools, analytical features, and comprehensive compliance support.
With St8 expanding its services, the collaboration with iBankroll introduces an additional financial aspect to its platform and represents another advancement in the company’s growth plan, solidifying its role as a next-gen full-service tech provider.
Vladimir Negine, Chief Executive Officer at St8, said: “Our focus at St8 is giving operators the right foundations to grow in regulated markets.
“Partnering with iBankroll introduces an additional range of tools to our platform and is a practical addition to our ecosystem, one we believe will make a real difference for partners as they continue to scale.”
Hayden Bowman, Co-Founder at iBankroll, added: “St8 has built a strong infrastructure for brands launching and expanding in key markets.
“By working together, we are able to extend that proposition with additional liquidity support and a structured risk-sharing mechanism that helps operators offer higher limits while maintaining predictable performance.”
The post St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Romanian Mayors Push to Ban Gambling Halls
A wave of Romanian mayors has followed the example set by Slatina’s mayor, who recently announced plans to eliminate gambling halls from his city under newly amended legislation. While the political signal is growing louder, the decisive vote belongs to local councils – and gambling operators are unlikely to retreat without resistance.
On February 26, the mayor of Vaslui, Lucian Braniște (PSD), said he would submit a draft decision to the Local Council seeking a ban on gambling halls within the city. He argued that gambling has become a serious social issue across many Romanian communities.
“In recent years, gambling has become a real problem in many communities in Romania. Beyond advertisements and colorful lights, behind these halls, there are too often stories of affected families, debts, addiction, and suffering,” the mayor said.
In Ploiești, mayor Mihai Polițeanu also voiced support for eliminating gambling venues and announced that he would table a similar proposal before the City Council, Economedia.ro reported. He described parts of the city centre as having turned into a “strange, underworld-like” area, suggesting that the proliferation of betting shops has contributed to urban degradation.
The mayors of Brăila and Rădăuți have likewise declared their intention to pursue restrictions on gambling activities.
The initiatives follow a recent amendment to gambling legislation adopted by the government, which now requires operators to obtain not only a national licence but also a local authorisation from the mayor’s office in the municipality, town, or commune where they operate. The new provision also empowers local councils to decide whether such activities may take place within their administrative boundaries.
While the political momentum appears to be building, the outcome will ultimately depend on council votes in each locality. Given the economic stakes and the industry’s established presence, legal and political battles are expected before any city can formally declare itself gambling-free.
The post Romanian Mayors Push to Ban Gambling Halls appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Central Europe7 days agoPowering the Next Generation of Online Casinos: Inside DSTGAMING’s Scalable iGaming Ecosystem
-
Adjusted EBITDA6 days agoBragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance
-
Bagley-Keene Act6 days agoCalifornia Gambling Control Commission Issues Critical Guidance on Stakeholder Communications and Ex Parte Rules
-
iGaming5 days agoPRAGMATIC PLAY UNEARTHS PROGRESSIVE MULTIPLIERS IN ROLLING IN TREASURES
-
Comatel4 days agoCOMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR
-
Africa7 days agoGR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026
-
Betty Casino6 days agoBetty Casino Announces Partnerships with Toronto FC and Toronto Argonauts
-
Africa6 days agoGroove Targets Africa’s iGaming Boom at SiGMA Cape Town 2026



