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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.
Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.
As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.
“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.
He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”
“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”
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Inferno Mayhem
PG Soft cranks up the volume with electrifying Inferno Mayhem slot
PG Soft, the acclaimed mobile game developer, has turned up the heat with Inferno Mayhem, a 5×5 video slot that fuses rock concert intensity with thrilling gameplay. The story unfolds as players step back into the spotlight after Lennox, the king of the stage, mysteriously vanished mid-performance, leaving fans craving a show-stopping experience.
Gameplay and Features
Inferno Mayhem combines collapsing reels, respins, and Wild symbols with multipliers up to x500, immersing players in a roaring rock show atmosphere. Every spin builds toward a mosh pit crescendo, keeping adrenaline levels high.
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Respin Feature: Wild symbols can appear on any spin, sometimes carrying multipliers from x2 to x500. When Wilds land, wins are multiplied by the combined total of all multipliers, and a free respin is awarded. Locked Wilds during respins dramatically increase winning potential.
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Free Spins Feature: Triggered by Scatters:
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3 Scatters = 10 free spins
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4 Scatters = 12 free spins
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5 Scatters = 15 free spins
Wild symbols that appear during free spins remain locked until the round ends, boosting chances of epic wins.
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Super Feature Buy: For players seeking maximum thrill, this option ensures all Wild symbols carry multipliers between x2 and x500 throughout free spins.
With a maximum win of x25,000 the bet and high session volatility, Inferno Mayhem delivers an electrifying, headbanging experience.
PG Soft commented:
“With Inferno Mayhem, we wanted to capture the adrenaline of a live rock show and bring it to the reels. From the heavy-hitting Respin Feature to the power-packed Free Spins, this hit title has been crafted to get players headbanging while the guitars shred alongside the action.”
Inferno Mayhem exemplifies PG Soft’s signature approach of combining cinematic themes, innovative mechanics, and high-stakes excitement for mobile players.
The post PG Soft cranks up the volume with electrifying Inferno Mayhem slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Celtic Coins
Spinomenal expands Hold & Hit 3×3 series with Celtic Coins
Leading iGaming content provider Spinomenal has launched its newest release, Celtic Coins – Hold & Hit 3×3, expanding its popular Hold & Hit 3×3 series with a charming Irish twist.
Set against a lush emerald backdrop with a golden border, the game pairs a light-hearted, Irish-inspired soundtrack with a visually engaging 3×3 reel layout. Players encounter a golden Pot of Gold Wild, substituting for all symbols except the Bonus and Bonus Collect. The Bonus symbol appears on reels one and three, while the Bonus Collect is exclusive to reel two.
Landing a Bonus Collect alongside one or more Bonus symbols triggers the Bonus Game, where the triggering symbols remain locked in place. Players fill empty spots and can earn multipliers ranging from x1 to x15 of the total bet. Jackpots include the Mini (x25), Minor (x50), Major (x150), and Grand Jackpot (x1000), with the chance to win up to x5000 the total bet for hitting the maximum. Every Bonus or Bonus Collect symbol refreshes the spin counter to three, keeping the excitement high.
Additionally, the Bonus Blast Feature can activate randomly during the base game, adding more Bonus and Bonus Collect symbols to help trigger the Bonus Game.
Omer Henya, Co-CEO of Spinomenal, said:
“Celtic Coins – Hold & Hit 3×3 is another classy addition to our growing Hold & Hit 3×3 series. The coin-locking feature is on the money and makes for an incredibly exciting reel experience that is perfectly complemented by the jackpots and multipliers on offer.”
The launch reinforces Spinomenal’s commitment to innovative, feature-packed slots that combine visually rich themes with rewarding gameplay mechanics.
The post Spinomenal expands Hold & Hit 3×3 series with Celtic Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betting.za.com
Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements
Betting.za.com, a leading South African information site for online betting and gambling, has welcomed the publication of draft amendments to the National Gambling Regulations, 2004 in Government Gazette No. 54106, issued under Government Notice R. 7113 by the Department of Trade, Industry and Competition.
The proposed changes focus on improving the administration and enforcement of South Africa’s Voluntary Exclusion Programme through the National Register of Excluded Persons, alongside updates to technical rules for gambling machine re-certification.
“Stronger, clearer processes around voluntary exclusion are an essential part of player protection,” said Dennis Kumar, lead betting expert at Betting.za.com. “Anything that makes it easier to self-exclude, harder to bypass, and clearer for licensed operators to implement should be supported — because gambling should always remain safe, controlled, and within limits.”
Key Amendments Proposed in the Gazette
1. Clearer Registration for Voluntary Exclusion
Players wishing to self-exclude must submit a notice to the National Gambling Board (NGB) using Form NGB 1/1, in hard copy or electronically, including a recent passport-sized photo or digital image meeting minimum specifications.
2. Defined Timelines for Handling Notices
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Operators must forward exclusion notices to the Board on the day they receive them.
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The Board must process the notice within five days (excluding weekends/public holidays) and share it with license holders and provincial authorities.
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Operators must implement administrative procedures within five days after receipt.
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Exclusion takes effect 10 days after submission to the Board.
3. Strengthened Internal Controls
License holders must submit internal control measures to provincial authorities within 90 days of the regulations taking effect, ensuring effective enforcement in gambling venues. Provincial authorities then report both internal controls and provincial registers to the Board.
4. Updated Gambling Machine Re-certification Rules
The amendments revise timing for technical re-certification of gambling machines and devices, including a 24-month window in certain circumstances.
5. Updated Forms
Forms NGB 1/1 and NGB 1/2 have been revised and included in the Gazette annexure.
What This Means for Players
Voluntary exclusion provides a formal “opt-out” mechanism for anyone wanting to limit their gambling activity. Once registered:
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Players are excluded from designated gambling areas nationally
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Names are added to the National Register of Excluded Persons
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Gambling while excluded may result in forfeited winnings, remitted to the Board
The updated forms also reference support services, including the National Responsible Gambling Programme (NRGP) toll-free helpline: 0800 006 008, and an SMS/WhatsApp line.
Implications for Operators and Regulators
The draft regulations emphasize speed, consistency, and accountability:
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Operators must escalate notices same-day to the Board
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The Board has five days to capture and distribute the notice
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Operators have five days to implement administrative processes
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Mandatory submission of internal control measures ensures auditability and compliance
Betting.za.com: Championing Safer, Transparent Gambling
Betting.za.com provides independent, plain-language guidance on betting and online casino topics, focusing on licensed operators and player protection.
“Our mission is to be South Africa’s most reliable source for betting and casino information,” said Kumar. “This includes making regulatory updates easy to understand, highlighting practical tools like voluntary exclusion, and ensuring players know where to get help if gambling stops being fun.”
About Betting.za.com
Betting.za.com is South Africa’s trusted destination for expert betting and casino information. Led by Dennis Kumar, the platform publishes independent reviews, guides, and industry updates to help players make informed, safe choices.
Responsible gambling support: NRGP toll-free helpline 0800 006 008
The post Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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