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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.
Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.
As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.
“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.
He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”
“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”
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New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.
GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.
The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”
Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.
The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker introduces Action Voice, letting players hear poker icons – including Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and more – call their action at the tables
GGPoker, the World’s Biggest Poker Room, today unveiled Action Voice, a unique feature that gives players the option to replace GGPoker’s standard table announcements with those voiced by some of poker’s most iconic figures. For the first time, players can bet, raise, call, and fold to the voice of ten-time WSOP bracelet winner and back-to-back Main Event champion Doyle Brunson – alongside a growing roster of legends including Daniel Negreanu, Michael “The Grinder” Mizrachi, Kevin Martin, and additional names to be confirmed in the near future.
Action Voice is now available to all GGPoker players, who can select their preferred voice pack in the GGPoker software and hear it call their action while playing their favorite GGPoker games, including cash games, tournaments, and exclusive formats such as All-In or Fold and Spin & Gold.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
To select a new voice from within the desktop software, click on ‘My Page’, then ‘My Action Voice’. Choose your preferred voice by selecting the avatar, click ‘Apply’ and you are ready to hit the tables!
Additional voices will be revealed in the coming weeks as GGPoker rolls out the full Action Voice roster.
The post The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker appeared first on Americas iGaming & Sports Betting News.
Haaland
International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash
Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals
As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals.
Predicting the teams to qualify to the semi-finals (selections from the “To Qualify” market):
- Norway backed by 75% of users to qualify over England
- Argentina favoured by 80% of users to win over Switzerland
- Spain narrowly predicted to come out on top over Belgium with 55% of users’ bets
- France has been selected by 67% of users to pass through Morocco
With regards to two of the biggest surprises of the tournament this far, Brazil’s defeat to Norway and Germany’s elimination by Paraguay, it seems that for Betano users the shock wasn’t that big. In fact, 42% of users had seen Paraguay’s qualification coming, and 45% had predicted Norway getting through Brazil to reach the quarterfinals.
*The data shared has been extracted on the morning of July 8, 2026 from across 18 markets, excluding the UK. The international data sources may vary according to betting option availability per market.
The post International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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