Connect with us

Latest News

Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

Published

on

Reading Time: 2 minutes

 

Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.

He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

 

Powered by WPeMatico

Continue Reading
Advertisement

iGaming

Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta

Published

on

inspired-rolls-out-five-soccer-themed-igaming-slots-across-north-america,-uk-and-malta

Inspired Entertainment, Inc. (NASDAQ: INSE) has launched five new soccer-themed iGaming slot titles across regulated jurisdictions in North America, plus the UK and Malta iGaming markets.

The releases are Bigger Piggy Bank Soccer™, Cops ’n Robbers Bigger Big Money Soccer™, Wolf It Up! Again Soccer™, Kong It Up! Large Soccer™ and World Soccer Grand Chance™. The company said the lineup adapts established game brands with soccer-themed visuals and feature sets aimed at the international soccer season.

Bigger Piggy Bank Soccer™ features Cash Bank™ and is positioned as a soccer-themed version of Bigger Piggy Bank™, including its bonus wheel and “growing Piggy Bank” mechanic. Cops ’n Robbers Bigger Big Money Soccer™ reworks the original’s theme while retaining modifiers, a progressive Free Spins trail, and cash collection features, according to Inspired.

Wolf It Up! Again Soccer™ and Kong It Up! Large Soccer™ also feature Cash Bank™, adding soccer-themed symbols, bonus wheel elements, and enhanced Free Spins opportunities, the supplier said. The fifth title, World Soccer Grand Chance™, is described as a soccer reimagining of Golden Winner Grand Chance™, combining collector mechanics, reel modifiers, volatility choice, and progressive-style rewards.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Soccer has an incredible ability to bring energy, excitement, and entertainment to audiences around the world, and we wanted to capture that spirit across some of our most successful game brands. Each of these titles combines themes players instantly recognise with proven mechanics including the much-loved Cash Bank, alongside engaging feature sets that we know resonate strongly across multiple markets. We’re excited to give operators a fun and timely content lineup that can help drive engagement throughout the international soccer season and beyond.”

The post Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Casino Content

R. Franco Digital launches Crash Raiders grid-based crash game

Published

on

r.-franco-digital-launches-crash-raiders-grid-based-crash-game

R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.

In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.

The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.

Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”

The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

affiliate marketing

Kongebonus launches World Cup hub with live chat and Pick’em game

Published

on

kongebonus-launches-world-cup-hub-with-live-chat-and-pick’em-game

Kongebonus has launched a dedicated World Cup hub aimed at Norwegian football fans, adding a live discussion and prediction layer to its betting and tournament coverage. The company said the page will go live 1st of June ahead of the 2026 World Cup.

Kongebonus positions the hub as the “home of the second screen”, combining live chat, free-to-play prediction games, live match information and curated tournament content. The live chat will be moderated by the Kongebonus team and tied into the site’s Pick’em competition.

The free-to-enter Pick’em predictor game runs throughout the tournament. Kongebonus said users can submit three predictions per game day and track results via a live leaderboard, with top performers receiving winner badges.

Additional features listed for the hub include live in-game updates, upcoming fixtures, local Norwegian broadcast information, weather updates for matches, curated World Cup news coverage and a promotions section highlighting selected offers and boosted odds from partners.

David Nilsen, Editor-in-Chief at Kongebonus, said: “The World Cup is about more than just watching football, it is about reacting together and feeling part of the wider conversation. With many matches taking place at late-night or unusual hours for Norwegian fans, we wanted to create a second-screen hub that keeps that shared experience alive.

“The live chat is at the heart of the page, giving fans a place to follow the action, share opinions and connect with the wider Kongebonus community throughout the tournament.”

The post Kongebonus launches World Cup hub with live chat and Pick’em game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania