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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

Published

5 years ago

January 27, 2021

Reading Time: 2 minutes

Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.

He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

Casino Content

PopOK Gaming secures Argentina certification to supply iGaming content

Published

15 hours ago

June 26, 2026

Wladimir P.

popok-gaming-secures-argentina-certification-to-supply-igaming-content

Approval clears the supplier to distribute certified slots and instant games to licensed operators in Argentina.

PopOK Gaming has obtained certification for the Argentinian market, allowing the supplier to offer its certified gaming content to licensed operators in Argentina.

The company said the approval enables it to provide a portfolio of certified content in the country, positioning it to support local operators with slots and instant games that meet regulatory and technical requirements.

PopOK Gaming framed the certification as part of its broader push into regulated jurisdictions, with a focus on compliance and product standards. The company did not disclose which certifying body issued the approval, the scope of the certification, or a timeline for operator launches.

Argentina has become a key Latin American iGaming market, with regulation and licensing typically handled at the provincial level. PopOK Gaming said it expects further expansion initiatives as it continues to invest in regulatory compliance and international growth.

The post PopOK Gaming secures Argentina certification to supply iGaming content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Argentinian market

PopOK Gaming Strengthens Latin American Expansion with Argentina Certification

Published

15 hours ago

June 26, 2026

GamingAmericas.com

popok-gaming-strengthens-latin-american-expansion-with-argentina-certification

PopOK Gaming has announced that it has successfully obtained certification for the Argentinian market, marking another milestone in the company’s continued expansion across regulated gaming jurisdictions.

The certification enables PopOK Gaming to provide its portfolio of certified gaming content to licensed operators in Argentina, reinforcing its commitment to delivering compliant, high-quality entertainment in regulated markets worldwide.

Argentina continues to emerge as one of Latin America’s most dynamic iGaming regions, with a growing demand for innovative and engaging casino content. By meeting the market’s regulatory and technical requirements, PopOK Gaming is well-positioned to support operators with a diverse selection of slot and instant games designed to appeal to a broad player audience.

The latest certification reflects the company’s long-term strategy of expanding its international footprint while maintaining high standards of compliance, product quality, and responsible growth. As regulated markets continue to shape the future of the iGaming industry, certifications remain a key component of sustainable market development and operator confidence.

With an expanding portfolio featuring immersive gameplay, engaging mechanics, and modern game design, PopOK Gaming continues to strengthen its position as a trusted content provider for regulated operators around the world.

The Argentina certification follows the company’s ongoing efforts to broaden its presence in strategic markets, with further expansion initiatives expected as PopOK Gaming continues to invest in regulatory compliance and global growth.

The post PopOK Gaming Strengthens Latin American Expansion with Argentina Certification appeared first on Americas iGaming & Sports Betting News.

Canada

Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo

Published

16 hours ago

June 26, 2026

Wladimir P.

tonybet-pays-first-$15,000-cad-prize-in-world-cup-card-collection-canada-promo

Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.

Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.

The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.

According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.

“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”

Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.

The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.