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Catena Media Expands U.S. Portfolio After Launching In Michigan and Virginia

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Lead generation giant, Catena Media, has successfully boosted its U.S. portfolio with two new markets following the legalisation of online sports betting in Virginia as well as online sports and casino betting in Michigan.

Catena Media wasted zero time in preparing for the openings of these states and has already secured vendor registrations for both and also has been building sites in expectation of the launches.

The international company is now comfortably set to take the top spots for both sport and casino in Michigan, the 10th largest state -by population- in the U.S. and dominant position in sports in Virginia, which will further boost its position as the number one affiliate in the US.

Virginia’s Online Sports Betting market went live on Thursday, 21st January, and Michigan followed suit on Friday, 22nd January.

This follows a federal ban on sports betting being revoked in 2018, meaning that states were free to choose their own laws on the matter.

As the United States regulatory changes around online gambling have gained momentum over the years, Catena Media has diligently worked to prepare itself for every state launch.

In fact, the company’s forward-thinking U.S. team created its first Michigan-focused affiliate site ‘PlayMichigan.com’ all the way back in 2018.

Michael Daly, Vice President North America, said: “Catena Media’s North America team is excited about not just one, but two states, Michigan and Virginia, reaching fruition in their online sports betting process by going live last week.

“For Catena Media, it is just another step, albeit a large one, in our journey with those states, which began in 2018 when we first launched PlayMichigan.com.”

These aren’t the first examples of Catena Media being prepared for new states legalising online sports betting. When the Pennsylvania market opened in 2019, the affiliate company was able to utilise years of preparation to go live with multiple casinos and sportsbook operators.

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Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo

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Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.

Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.

The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.

According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.

“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”

Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.

The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner

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Tonybet’s World Cup Card Collection for Canadian customers has found its first major winner, with one lucky player taking home $15,000 CAD for securing the campaign’s prized bronze card.

There are 51 cards in total to collect during the tournament for Tonybet’s Canadian playerbase (excluding Ontario), including 48 digital cards – one for each participating World Cup nation – and three unique cards available in gold, silver and bronze – with a $150,000 CAD total prize fund on offer.

The three unique cards reward winners with prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze – and the bronze card has now been discovered by a Tonybet customer, having been on on offer through the World Cup’s group stage.

The silver card comes into play during the knockout rounds up to the quarter-finals, with the gold card held back for the closing semi-finals and final.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.

“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”

The same three cards are in circulation across Tonybet’s other markets. In some, a bronze has already been claimed; in others, all three are still waiting to be found.

Tonybet’s World Cup Card Collection runs until 31 July, with a $150,000 CAD prize pool (and separate pools running across its other markets).

The post Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner appeared first on Americas iGaming & Sports Betting News.

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Gaming Corps goes live with OLG iCasino in Ontario

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Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.

The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.

OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”

Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”

The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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