Canada
MediaTroopers Secures Sports Betting Vendor License in Virginia

Leading digital marketing agency MediaTroopers that specializes in online gaming in regulated US jurisdictions, has completed the application process and received its Virginia Sports Betting Vendor License. With the license granted by the Virginia Lottery, MediaTroopers can now expand its operations to Virginia and provide marketing services for state-licensed sports betting operators.
MediaTroopers will use its extensive in-house mobile and digital-media expertise to introduce in Virginia the exciting new paradigm of online sports betting. It will utilize its new and existing partnerships with leading sports betting app operators in other regulated states.
Sam Segal, CEO of MediaTroopers said: “We are excited to receive this vote of confidence from the government and the people of Virginia. However, we are aware that along with this big opportunity comes a serious responsibility to promote fairness and safe, responsible gambling. With a population of around 8.5 million, which is similar in size to one of our most successful states [New Jersey], our prospects for Virginia are huge.”
MediaTroopers intends to use this time to provide its wide audience with continuous news about sports events, predictions, odds, offers and updates on the progress towards the launch in the Old Dominion State.
When asked about the company’s plans for the near future, Segal added: “The launch in Virginia is right around the corner. So, we are already working around the clock providing users of all our media channels with valuable news, information and knowledge. So, Virginias interested in sports betting can hit the ground running from day 1.”
Talking about how to overcome the differences between states, he said: “Our biggest strengths are our flexibility and agility. Aside for media capabilities, we pride ourselves in the ability to quickly expand reach to new audiences and adjust our content to new states. We are coming off the back of a successful launch in Iowa, and now preparing for the Michigan launch. We will study and prepare just as hard for Virginia and do it again.”
Although Virginia does not have any of its own major league sports franchises, neighboring NFL’s Washington Football Team and NHL’s Washington Capitals have their operational headquarters and practice facilities in the Northern part of the state. In addition to the massive following of teams from neighboring states, many local sports fans hope that the momentum brought by sports betting will help to finally bring major sports franchises to Virginia.
MediaTroopers is currently licensed and operates in New Jersey, Pennsylvania, Colorado, Indiana, Tennessee, Illinois, Michigan, Iowa, West Virginia, and Washington D.C.
On its newest license in Virginia Segal added: “This is another milestone in our expansion and growth in the US regulated market. In addition to Virginia, there are a number of other states expected to launch sports betting this year, and we are already working closely with these states to be ready as soon as they go live.”
Bills to legalize sports betting in Virginia were passed in both the House and Senate in April 2020. After accepting a few amendments by Virginia Governor Ralph Northam, the bills were enacted into law in July 2020. The first sports betting apps and websites are expected to launch in the state in January 2021.
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BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
Canada
User-Centric Redesign for Casinosfiables.ca

Casinosfiables announced that they have redesigned their existing site – https://casinosfiables.ca/ to better address current user demands.
Although the site’s functionality aligns with modern industry standards, the redesign is a step in the right direction and could very well give a competitive edge.
The changes addressed certain functionality concerns and aligned with ever-changing user preferences and behavior.
• Seamless page transition – The overall performance of the site improved, so pages loaded faster, despite the addition of new elements.
• Integrated social media buttons – Buttons that lead to social media pages became more visible, so it is easier for readers to complete engagement incentives that granted them affiliate-exclusive rewards or promo codes.
• More valuable insights – Previously, charts and ratings were only explained in separate reviews. The new roundup charts and ratings had a dropdown feature that provided more insights or clarity behind the rating.
• Relevant search filters – Some trends or categories that targeted user intent weren’t visible in the previous version. The updated version introduced new categories that better reflected player preferences, or included roundups based on casino features (e.g., cashback, no wager promos, game providers) that weren’t at the forefront previously.
• Author pages – Readers who had similar opinions and game preferences to the site’s authors gained the ability to find other texts from those authors. Each casino expert received a dedicated page listing all of their publications.
The changes were finalized over the past few months. The team pushed these updates in batches rather than a single big update.
The post User-Centric Redesign for Casinosfiables.ca appeared first on Gaming and Gambling Industry in the Americas.
BCLC
Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving

Phuc Duc (Daniel) Chau loves the Bubly brand of sparkling water and stopped in a convenience store to purchase a can. Chau likes to buy lottery tickets based on a gut feeling, and due to the employee’s bubbly nature while he purchased his Bubly, Chau also purchased a Lotto Max ticket for the May 23, 2025 draw.
It was this ticket that ended up scoring Chau a whopping $40-million jackpot.
“I was at work when I found out,” recalled Chau of the moment he realized he won. “I was going through my bag to find a cough drop, but I saw that I had two lottery tickets in my bag and decided to scan the tickets, but I needed to update the [BCLC Lotto!] app first. The first ticket I didn’t win anything, but the second said $40 million. I have never seen that many zeroes in my life, ever. I dropped my phone and then called BCLC right away!”
At the time of the prize claim, the Vancouver resident hadn’t yet shared the news of his win.
“My partner doesn’t know yet! I want to share the news with them in a special way.”
Chau shared that his dream has always been to travel the world. “There are so many places I want to go to, so I haven’t fully decided!”
When asked if he will quit his job, he said, “I haven’t decided, but I want to continue to support my community in a different way.”
On how it feels to be a multimillionaire?
“It means a lot to me. It opens up an opportunity for me to give back to my family, community and the world all around me. It’s not meaningful unless you can share this with those who need it.”
Chau purchased the winning ticket at the 7-Eleven on Imperial Street and Boundary Road in Burnaby.
So far in 2025, B.C. lottery players have redeemed more than $146 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).
Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices.
BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.
The post Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving appeared first on Gaming and Gambling Industry in the Americas.
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