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New Pro VALORANT Invitational, Home Ground by Red Bull, Begins in January

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Home Ground by Red Bull, in Partnership with AOC, a new pro VALORANT competition will showcase the best teams in Europe as they battle in a unique format for supremacy and a £24,000 prize pool from 28-31 January, live on twitch.tv/redbull. A star-studded international lineup of the best teams in VALORANT, G2, Team Liquid, Guild Esports, SUMN FC, Futbolist, Ninjas in Pyjamas and a special guest team are all directly invited to compete in Home Ground by Red Bull. The competition includes a twist to the normal VALORANT rules, adding a new layer of strategic importance and unpredictability to map picks. A Home Ground by Red Bull explainer video can be seen here. Opening the event to talented players across Europe, open qualifiers will take place from January 23-24, and sign ups are live now at smash.gg/redbullhomeground to source the final squad to complete the eight team lineup.

Unfolding across four days of the best competition in VALORANT, the Home Ground by Red Bull Finals will be brought to fans by a stellar roster of UK broadcast talent. Frankie Ward joins as host, with CS:GO veteran Lauren “Pansy” Scott, and Mike “hypoc” Robins providing expert analysis to viewers around the world. The on-stream team is completed by household names Mitch “MitchMan” Mcbride and James Banks offering play-by-play commentary, following some of the biggest storylines in VALORANT as they happen. The standout European team of 2020 having emerged victorious at every single Ignition Series event, G2 will look to reassert their dominance in the competition.

Looking ahead to the event G2 said “we have learned from our mistakes during First Strike and will return stronger than before at Home Ground by Red Bull to sweep our competition the way we did during all Ignition Series tournaments.”

Home Ground by Red Bull is the first pro Red Bull event for VALORANT, and marks the further evolution of the brand’s global work with Riot Games. As well as the new competition for the groundbreaking FPS, Red Bull hosts a series of League of Legends events, including Red Bull Solo Q, the official global 1v1 League of Legends competition. Red Bull M.E.O., now in its third season, is a global mobile tournament, featuring Riot Games’ round-based strategy game Teamfight Tactics.

Home Ground by Red Bull will be broadcast from 11:30am (GMT)/12:30 (CET) each day from 28-31 January at twitch.tv/redbull.

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Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

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Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

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Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

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Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

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Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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