Latest News
Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO
Luke Grob, the former HelloFresh founding member and VP of Operations & Product, has been appointed as Skrmiish’s Chief Executive Officer.
As a business strategy and operations expert who specialises in early-stage business growth, Grob has been appointed to lead the company’s ambitious growth targets, starting with global launch of the Skrmiish app in January 2021.
Speaking about his new role, Grob said: “I’ve spent much of my career working with high growth companies with large addressable markets and the potential of Skrmiish is enormous. The explosion in gaming is well documented and Skrmiish is perfectly positioned to be a genuine disruptor in the space. I am looking forward to working with the team to make Skrmiish a powerhouse in the global competitive gaming space.”
Grob’s commitment to scaling companies with big ambitions stems from an innate passion about understanding the numbers that drive ventures.
Grob joined Rocket Internet in 2012 and took a leading position in the HelloFresh UK founding team, holding multiple roles including the Director of Global Operations and VP of Growth & Innovation, supporting its growth from infancy to Europe’s fastest growing business (FT 2017), expanding the team exponentially and seeing turnover move from single digits to +£300M in less than three years, before a successful IPO (ETR:HFG) in year six. HelloFresh is now valued at over $11B.
He went onto become Head of Growth at REEF Technology (Backed by Softbank Vision Fund) which pioneered the transformation of underutilized urban spaces and Dark Kitchen Industry, scaling their early operations across the UK and US and helping securing a +$950M investment to fuel growth in the US. Over the past three years Grob has been a mentor at Techstars, is an advisory board member to multiple early-stage businesses as well as EMEA Expansion and Growth Consultant at TemperPack.
Grob is a champion at driving big business growth in prospering industries and believes that Skrmiish is one such venture.
Chris Heaton, co-founder of Skrmiish had this to say about Grob’s appointment: “I am thrilled and proud to be able to welcome Luke to the company. He is someone with a proven track record of helping companies in early-stage growth go on to become phenomenal success stories. Having Luke at the helm with his exceptional experience and expertise will ensure we set out and deliver on our ambitious growth plan through 2021 and beyond. His arrival is quite the coup for Skrmiish and signals our intention to become a global name in gaming.”
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Contributors Program
Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice
The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.
Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.
The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.
Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.
Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.
Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”
The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
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