eSports

Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO

Published

5 years ago

January 19, 2021

Reading Time: 2 minutes

Luke Grob, the former HelloFresh founding member and VP of Operations & Product, has been appointed as Skrmiish’s Chief Executive Officer.

As a business strategy and operations expert who specialises in early-stage business growth, Grob has been appointed to lead the company’s ambitious growth targets, starting with global launch of the Skrmiish app in January 2021.

Speaking about his new role, Grob said: “I’ve spent much of my career working with high growth companies with large addressable markets and the potential of Skrmiish is enormous. The explosion in gaming is well documented and Skrmiish is perfectly positioned to be a genuine disruptor in the space. I am looking forward to working with the team to make Skrmiish a powerhouse in the global competitive gaming space.”

Grob’s commitment to scaling companies with big ambitions stems from an innate passion about understanding the numbers that drive ventures.

Grob joined Rocket Internet in 2012 and took a leading position in the HelloFresh UK founding team, holding multiple roles including the Director of Global Operations and VP of Growth & Innovation, supporting its growth from infancy to Europe’s fastest growing business (FT 2017), expanding the team exponentially and seeing turnover move from single digits to +£300M in less than three years, before a successful IPO (ETR:HFG) in year six. HelloFresh is now valued at over $11B.

He went onto become Head of Growth at REEF Technology (Backed by Softbank Vision Fund) which pioneered the transformation of underutilized urban spaces and Dark Kitchen Industry, scaling their early operations across the UK and US and helping securing a +$950M investment to fuel growth in the US. Over the past three years Grob has been a mentor at Techstars, is an advisory board member to multiple early-stage businesses as well as EMEA Expansion and Growth Consultant at TemperPack.

Grob is a champion at driving big business growth in prospering industries and believes that Skrmiish is one such venture.

Chris Heaton, co-founder of Skrmiish had this to say about Grob’s appointment: “I am thrilled and proud to be able to welcome Luke to the company. He is someone with a proven track record of helping companies in early-stage growth go on to become phenomenal success stories. Having Luke at the helm with his exceptional experience and expertise will ensure we set out and deliver on our ambitious growth plan through 2021 and beyond. His arrival is quite the coup for Skrmiish and signals our intention to become a global name in gaming.”

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 hours ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

1 day ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship

Published

5 days ago

May 29, 2026

Wladimir P.

g2’s-otis-lawrence-wins-2026-f1-sim-racing-world-championship

Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.

G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.

The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.

The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.

Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.

The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.