Canada
NJ Devils Announce Major Partnership with PlayUp
The Devils become the premium Australian-owned online betting entertainment and technology group’s first US professional sports team partner
The New Jersey Devils and Prudential Center have announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the “PlayUp Sports Lounge,” as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.
Via this partnership, the Devils become PlayUp’s first US professional sports team partner. On Jan. 12, 2021, PlayUp secured its New Jersey Betting license. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. PlayUp will be launching its new app and website in the next few weeks, in the meantime there is a nationwide free to play option available on FreePlay.PlayUpUSA.com.
“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Dr. Laila Mintas, Chief Executive Officer – USA, PlayUp. “Our Mobile Sports Betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us. This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”
“PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan,” said Adam Cross, Senior Vice President, Corporate Partnerships Sales, Harris Blitzer Sports & Entertainment. “Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”
In addition to becoming the presenting partner of the PlayUp Studio and the “PlayUp Sports Lounge”, the partnership will feature multiple innovative digital pieces bringing Devils fans the hockey content they covet most. These include the Devils Season Preview Show, PlayUp Pre-Game Live Show running prior to reach regular season Devils Home Game and a weekly three-on-three panel hosted by Devils on-air talent. In addition to PlayUp’s digital content, they will receive a TV-visible dasherboard, corner in-ice logo, virtual signage on the TV Broadcast and Social Media content and contesting.
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Ben Scobie-Trumper Head of Sales at mkodo
GGPoker selects GeoLocs geolocation service for regulated Ontario market
mkodo’s GeoLocs will handle in-platform location checks for GGPoker players in Ontario, removing the need for a separate verification app.
GGPoker has selected GeoLocs by mkodo as its geolocation service provider for the operator’s regulated Ontario offering.
Under the partnership, GeoLocs will provide in-platform location verification for GGPoker players across Ontario, with the aim of supporting regulatory compliance without requiring an additional app download or separate approval process.
“Our priority is to ensure players have a seamless experience on GGPoker whilst staying fully compliant with regulations. We chose GeoLocs because of their proven expertise, industry and regulatory knowledge and the fact that players don’t need to verify location through a separate app or download.” – Sarne Lightman, Managing Director of GGPoker.
“The partnership with GGPoker is very exciting. We’re proud to support a globally recognised operator in delivering a seamless, compliant player experience in Ontario. With Alberta opening in July, the partnership with GGPoker in Ontario further reinforces GeoLocs’ expansion across the Canadian gaming market.” – Ben Scobie-Trumper, Head of Sales at mkodo.
GeoLocs is a geolocation product built by mkodo for regulated markets, supporting web and mobile location checks for gaming, sports betting, poker and lottery operators, according to the company.
The post GGPoker selects GeoLocs geolocation service for regulated Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Business Development
Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect
Xsolla will take part in two Atlantic Canada industry events—Game Invest East and XP Game Connect Atlantic—running June 3-5, 2026, as it increases its presence in the region’s game development ecosystem.
The company said it will join discussions with developers, publishers, investors, and other stakeholders focused on game development, investment, and innovation. At Game Invest East, held in partnership with Scaffold, Xsolla will participate in a panel titled “If You Can Make It Here.” Xsolla’s Manny Hachey, Senior Director of Developer Success, will appear alongside Kate Edwards, CEO and Principal Consultant of Geogrify, and Amir Satvat, Business Development Director at Tencent Games, founder of Always Supporting the Games Community (ASGC), and a 2026 GamesBeat Visionary Award honoree.
Xsolla’s Halifax stop comes on June 5 at XP Game Connect Atlantic. John Nguyen, Regional Vice President, Canada at Xsolla, and Ted DiNola, Developer Evangelist at Xsolla, will host a workshop titled “Full Picture to Fast Lane: Xsolla Ecosystem Overview & Live SDK 3 Integration.”
Nguyen will also host a panel, “What Does the Future of Game Development Look Like in Atlantic Canada?”, joined by Ryan Filsinger from Iron Fox; Shawn Woods, CEO at Alpha Dog and VP of Interactive Society of Nova Scotia; George Greer, Founder of Besszong; and Jade Yhap, President of Interactive NB.
“Atlantic Canada continues to emerge as an exciting hub for game development talent and innovation,” said John Nguyen, Regional Vice President, Canada, at Xsolla. “Xsolla is proud to support these events and contribute to conversations that help empower developers, build ecosystems, strengthen industry connections, and accelerate growth across the region.”
The post Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
SkillOnNet Goes Live with Ready Play Gaming Across Ontario, Mexico and Canada
Ready Play Gaming now live on SkillOnNet network with more jurisdictions to follow
Global entertainment brand SkillOnNet has successfully launched Ready Play Gaming’s slot portfolio across Canada, Ontario, and Mexico, with additional international markets scheduled to follow later this year.
Players at SkillOnNet’s portfolio of cutting-edge iGaming sites, such as PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki, can now enjoy Ready Play Gaming’s premium quality online slot games, which are designed to deliver immersive entertainment through engaging gameplay, longer-session appeal and community driven fun.
These include the company’s signature Reel Jackpots series, with games like Reel Bingo and Reel Triple – “soft slot” experiences crafted for the bingo generation.
Operating under the brand promise, “Ready Play Gaming. Immerse yourself!” the studio combines creative game design, engaging mechanics and striking visuals to create content tailored for modern casino audiences.
SkillOnNet is a multiple award-winning market leader in some of the most competitive gaming markets worldwide. The company operates numerous iGaming sites, each catering to unique player preferences and regional market demands.
Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.
Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”
The post SkillOnNet Goes Live with Ready Play Gaming Across Ontario, Mexico and Canada appeared first on Americas iGaming & Sports Betting News.
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