Canada

NJ Devils Announce Major Partnership with PlayUp

Published

6 years ago

January 15, 2021

The Devils become the premium Australian-owned online betting entertainment and technology group’s first US professional sports team partner

The New Jersey Devils and Prudential Center have announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the “PlayUp Sports Lounge,” as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.

Via this partnership, the Devils become PlayUp’s first US professional sports team partner. On Jan. 12, 2021, PlayUp secured its New Jersey Betting license. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. PlayUp will be launching its new app and website in the next few weeks, in the meantime there is a nationwide free to play option available on FreePlay.PlayUpUSA.com.

“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Dr. Laila Mintas, Chief Executive Officer – USA, PlayUp. “Our Mobile Sports Betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us. This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”

“PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan,” said Adam Cross, Senior Vice President, Corporate Partnerships Sales, Harris Blitzer Sports & Entertainment. “Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”

In addition to becoming the presenting partner of the PlayUp Studio and the “PlayUp Sports Lounge”, the partnership will feature multiple innovative digital pieces bringing Devils fans the hockey content they covet most. These include the Devils Season Preview Show, PlayUp Pre-Game Live Show running prior to reach regular season Devils Home Game and a weekly three-on-three panel hosted by Devils on-air talent. In addition to PlayUp’s digital content, they will receive a TV-visible dasherboard, corner in-ice logo, virtual signage on the TV Broadcast and Social Media content and contesting.

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

8 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

Published

8 hours ago

July 22, 2026

GamingAmericas.com

st8-continues-partnership-with-tonybet-with-an-expansion-into-alberta

Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.

As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.

The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.

This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.

Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.

Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.

Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

Canada

IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan

Published

10 hours ago

July 22, 2026

GamingAmericas.com

igt-signs-agreement-to-deploy-720-sierra27-video-lottery-terminals-across-saskatchewan

IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.

“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.

“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.

IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.

The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.