Canada

NJ Devils Announce Major Partnership with PlayUp

Published

5 years ago

January 15, 2021

The Devils become the premium Australian-owned online betting entertainment and technology group’s first US professional sports team partner

The New Jersey Devils and Prudential Center have announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the “PlayUp Sports Lounge,” as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.

Via this partnership, the Devils become PlayUp’s first US professional sports team partner. On Jan. 12, 2021, PlayUp secured its New Jersey Betting license. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. PlayUp will be launching its new app and website in the next few weeks, in the meantime there is a nationwide free to play option available on FreePlay.PlayUpUSA.com.

“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Dr. Laila Mintas, Chief Executive Officer – USA, PlayUp. “Our Mobile Sports Betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us. This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”

“PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan,” said Adam Cross, Senior Vice President, Corporate Partnerships Sales, Harris Blitzer Sports & Entertainment. “Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”

In addition to becoming the presenting partner of the PlayUp Studio and the “PlayUp Sports Lounge”, the partnership will feature multiple innovative digital pieces bringing Devils fans the hockey content they covet most. These include the Devils Season Preview Show, PlayUp Pre-Game Live Show running prior to reach regular season Devils Home Game and a weekly three-on-three panel hosted by Devils on-air talent. In addition to PlayUp’s digital content, they will receive a TV-visible dasherboard, corner in-ice logo, virtual signage on the TV Broadcast and Social Media content and contesting.

Canada

St8 extends Wazdan content distribution into Ontario

Published

20 hours ago

May 20, 2026

Wladimir P.

st8-extends-wazdan-content-distribution-into-ontario

St8 has extended its partnership with slot supplier Wazdan into Ontario, adding the supplier’s content to St8’s aggregation platform for operators in the Canadian province.

Under the agreement, St8 has integrated a selection of Wazdan slot titles for Ontario operators, including Mighty Fish: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition and Mighty Wild: Gorilla. The roll-out also includes Wazdan mechanics such as Cash to Infinity, Sticky to Infinity and Hold the Jackpot.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan content distribution into Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andrzej Hyla Chief Commercial Officer at Wazdan

St8 extends Wazdan partnership into Ontario

Published

20 hours ago

May 20, 2026

GamingAmericas.com

st8-extends-wazdan-partnership-into-ontario

Casino games aggregator and full-service technology provider St8 has expanded its partnership with Wazdan into Ontario, further strengthening its premium content offering in one of North America’s leading regulated markets.

Through the extended agreement, St8 has integrated a selection of Wazdan’s top-performing slot titles for operators in Ontario, including Mighty Fish: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition and Mighty Wild: Gorilla. The partnership also brings Wazdan’s renowned engagement-driven mechanics to the market, including Cash to Infinity, Sticky to Infinity and Hold the Jackpot.

Wazdan has built a strong reputation through its combination of high-performing games, innovative mechanics and player engagement features. Its focus on creating memorable gameplay experiences aligns closely with St8’s approach to delivering premium content through a seamless aggregation platform.

The Ontario expansion marks the latest step in the ongoing collaboration between the two companies as St8 continues to evolve its content portfolio and support operators with games that deliver strong performance across competitive markets.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

The post St8 extends Wazdan partnership into Ontario appeared first on Americas iGaming & Sports Betting News.

Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

Published

2 days ago

May 19, 2026

Wladimir P.

everymatrix-gets-conditional-aglc-approval-ahead-of-alberta-igaming-launch

EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.