eSports
Veloce Racing first Extreme E team to sign up to United Nations Sports for Climate Action Framework
- Veloce continues to set pre-season pace in Extreme E through off-track initiatives
- UN Framework pledge underscores commitment to work towards climate neutrality
- Signing builds upon recent announcement regarding pre-season carbon measurement and offset
- The Number 5 racing team reveals the rationale behind its choice of car number
- Team aiming to harness sport’s unique power to spark wider societal change
Veloce Racing has become the first Extreme E team to sign up to the United Nations Framework Convention on Climate Change’s ‘Sports for Climate Action’ initiative. Building upon recent announcements, this latest commitment further underscores the squad’s determination to set the pace both on and off-track in the pioneering new electric racing series.
As a sport with a purpose, Extreme E is driven by the need to promote a sustainable low-carbon future – a vision similarly espoused by Veloce, which was founded last year as an expansion of the hugely successful Veloce Esports operation.
Through its participation in Extreme E, Veloce Racing is aiming to stimulate climate awareness and action amongst global citizens. The team intends to accomplish this by engaging actively in the climate neutrality journey, adopting responsibility for its own carbon footprint and incentivising action beyond sport to take meaningful and transformative steps towards a sustainable future for our planet.
In-line with the five core principles enshrined in the UNFCCC Sports for Climate Action Framework and the objectives of the Paris Agreement, Veloce will strive to:
Veloce will incorporate these five key principles into its strategies, policies and procedures both at and away from race events in 2021 and beyond. Dedicated to spearheading the progress towards mass EV adoption worldwide through its Extreme E participation and communications, the team will set an example and create compelling content with which to educate and engage audiences and promote changing behaviour towards issues of climate change.
What is often overlooked, and is one particularly unwelcome by-product of climate change, is increased gender inequality. Women are disproportionally affected by poverty, and of the estimated 26 million people displaced from their homes every year by climate-related disasters, 80% are women and girls. Alongside climate change, this is another key issue upon which Veloce Racing and Extreme E are aiming to shine a spotlight through their mutual endeavours.
Daniel Bailey, CEO and Co-Founder, Veloce Racing, said:
“We are immensely proud to be the first Extreme E team to join the UNFCCC’s Sports for Climate Action initiative. Like everybody, we have a responsibility for our climate footprint and steps such as this and our recent partnership with ALLCOT Group demonstrate our firm commitment to playing our part in keeping our planet safe and healthy for future generations.
“Our status as a professional international sports team in an exciting new global series equips us with a platform to be a leader in the battle against climate change. It was with the UN’s five principles in mind and Sustainable Development Goal Number 5 – gender equality – that we chose Number 5 for our racing team. Extreme E is a race we want to win, but the race against climate change is one we must win.”
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Berlin-based initiative will embed researchers with teams and publish findings with partners including German Sport University Cologne.
G2 on 5 June 2026 announced the G2 Performance Lab, an applied research and innovation platform focused on performance development for its competitive rosters. The initiative is based in Berlin and has a dedicated site at.
The lab is launching with support from Red Bull and is designed to combine scientific research with day-to-day performance work across G2 teams. G2 said it intends to share outputs beyond the organisation through scientific publications and academic work with institutions including the German Sport University Cologne.
Launched earlier this year, the Performance Lab is led by PhD candidate and G2 Performance Coach Ismael Pedraza-Ramirez. Its first project, “A Space for Leaders”, focuses on leadership development across G2 staff and sits under one of four stated pillars: coaching and coach development. The other pillars are training design & delivery, player development, and performance health & support systems, with projects planned for 2026 involving academic contributors including German Sport University Cologne and Vrije Universiteit Brussel.
“As a long-standing partner of G2, Red Bull has played a central role in supporting the vision behind the G2 Performance Lab,” said Alban Dechelotte, G2 CEO. “Red Bull’s track record of investing in athlete performance and high-performance environments speaks for itself. Across traditional sports and esports alike, they share our ambition to build something truly impactful. When you have partners around the table who have that same mindset, it pushes ideas further, raises the standard, and helps challenge what’s possible.”
”The work we’re doing at the G2 Performance Lab is truly innovative for esports and sports, and is going to revolutionise how we approach performance improvement at G2 and beyond,” said Ismael Pedraza, Performance Lab Director and Performance Coach at G2. ”Elite esports competitors are incredible at what they do, yet they have the potential to go even further. Little is still known about how to properly develop them into world-class competitors, and we’re taking steps to change that with Red Bull’s support. Through robust scientific research and practical work, we’re designing the tools and building the infrastructure to bring out the best in our competitors, while also sharing our findings with the world to support the entire esports scene.”
The post G2 launches Performance Lab research unit backed by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.
The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.
BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.
Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.
“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.
“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.
“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”
The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
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