Latest News
Gambling self-exclusion: The French Gambling Authority (ANJ) offers an online service to simplify the registration process and reduce delays
Since 31 December 2020, the management of the self-exclusion file, previously held by the Ministry of the Interior, has been entrusted to the French Gambling Authority (ANJ). The ANJ is now offering a renew, easily accessible service that simplifies the process of registering for the file and reduces the time required to validate the process. Players no longer have to go to a police station and their registration can now be done entirely online.
Gambling self-exclusion
Gambling self-exclusion is a strictly personal and confidential procedure, offered to gamblers who wish to protect themselves against the risks associated with their excessive gambling (financial difficulties, psychological disorders related to addiction, isolation, etc.). Tutors or curators who are the legal representatives of a person encountering problems with gambling can also ask for registration in the file. Today, more than 38,500 people are registered in the file, which was previously managed by the Ministry of the Interior.
As a result of this registration, access to the file is denied:
– To casinos or gaming clubs;
– Sports-betting, horse racing betting and online poker venues and websites licensed by the ANJ;
– To the games of La Française des Jeux or from PMU realised online or in physical points of sale with a player account;
This ban is valid for a minimum of three years. After this period, the person concerned may request the lifting of the ban at any time.
Until now, persons wishing to register on this file had to go to a police station for an interview with a local correspondent of the Central Race and Gambling Service (SCCJ) in order to finalise their registration. The average delay was about a month and a half, and the call by the police could be dissuasive.
In order to ease the procedure and make it more attractive to gamblers, the order of 2 October, 2019 reforming the regulation of gambling entrusted the ANJ with the management of this file as part of its mission to combat addiction and prevent excessive gambling. As soon as it was set up in June 2020, the Authority has prepared for this transfer by designing a teleservice easily accessible to gamblers.
The new online service
The ANJ proposes a new registration process in 3 steps:
1. The player makes his request for a ban on the online service www.interdictiondejeux.anj.fr or by sending a letter;
2. The ANJ quickly contacts the player by telephone to verify his or her identity;
3. Once the identity has been verified, the ANJ confirms the registration by sending a letter.
This new course is thus essentially dematerialized, even if registration in the file formulated by a letter remains possible.
With this new device, the ANJ wishes to reduce the effective registration time to a maximum of two weeks and make the process simpler and less guilt-ridden for the player.
After three years, if the gambler feels he or she no longer needs this measure, he or she can ask for a lift of the ban on the online service. Once the request has been verified by the ANJ, the player will receive confirmation that the ban has been lifted.
Mario Blaise, Psychiatrist, addictologist and member of the ANJ, said: “This new service should make it easier for players to have recourse to gambling self-exclusion. Problematic gamblers think about it, they hear about it, but if the process is too complicated, they give up. We can hope that the dematerialisation and management by the ANJ will enable those who wish to do so to use it earlier and more quickly. And we know that reducing access to the gambling offer is an important step for players in difficulty.”
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Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Belgium
EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal
Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.
EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.
Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.
The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.
Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.
“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.
“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK
The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.
Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots
progressive jackpot content to the operator’s casino lobby.
The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy
Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots
titles, including Fishin’ Frenzy
Big Catch 3, The Goonies
Quest for Treasure 2 and Fishin’ Frenzy
Even Bigger Fish 2.
Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots
portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.
Rapid Fire Jackpots
launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King
product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots
has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.
“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots
is set to further boost that offering.
“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”
The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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