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BMM Testlabs launches Quality Assurance testing services in Europe
BMM, the gaming industry’s leading product test, and certification lab, today announced the formal launch of its Quality Assurance testing services for the European gaming industry.
Marzia Turrini, EVP of Europe and South America for BMM, added, “I am very proud to announce BMM’s QA expansion into the European gaming industry. We are investing heavily in hiring and training and leveraging what is clearly the best QA capabilities in the world of gaming. We will use a combination of BMM QA resources to service our European customers, who are demanding improved functional, security, and performance testing prior to product certification. They understand the importance of quality product deployment as brand enhancement and cost containment. BMM has been doing this for a very long time and will make the difference in that quality and cost.”
BMM’s SVP of QA testing worldwide, Linda Lemieux, stated, “BMM’s QA Center of Excellence, established in 2013, has successfully tested over 1,000 Class II gaming products and 1,500 Class III products including large numbers of VLT, lottery, skilled-based games, iGaming, online, race and sports wagering, and table game products. BMM performs black box, white box, pre-compliance, security, automation, and performance testing for the largest gaming industry manufacturers. BMM uses QA strategy and best practices, test plans and cases or blend these with our clients as required, carefully separating product certification testing. Across its current team of some 160 QA experts, all of whom are ISTQB certified, BMM’s QA metrics include a 98% first-pass rate, 96% on-time delivery, and an issue containment rate of 99.3%.”
BMM Europe is a leading provider of pre-compliance and product certification services for the European gaming industry, including casino, amusement, VLT, sports, online, and lottery systems, operating from Spain, Italy, Romania and Poland.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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