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BETANO will be the official shirt sponsor of Club Atletico Mineiro

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KAIZEN GAMING proudly announces an agreement with Club Atletico Mineiro in Brazil with BETANO being its new shirt sponsor.

The debut of the brand in the shirt will happen on Monday 11/1/2021, at 8pm (Brazilian time), in the match against Bragantino, for the 29th round of the Brazilian Championship. The match will be held at the Nabi Abi Chedid stadium, in Bragança Paulista.

Clube Atletico Mineiro, a club with over 100yrs of history and a strong impact in Latin America will be a significant addition to KAIZEN GAMING`s sponsorship family for both BETANO and STOIXIMAN brands along with several football teams in Europe such as S.C. Braga and C.S. Maritimo in Portugal, Universitatea Craiova and FSCB in Romania, Olympiacos FC & PAOK FC in Greece and Apollon Limassol and Pafos in Cyprus as well as gold winning Olympic athletes and the International Olympic Academy.

Sergio Batista Coelho, CAM`s President noted on the occasion “ We are delighted to announce that we are the first Brazilian organization to partner with BETANO, a brand with a leading role in the markets that it operates and a continuous strive for excellence, values that we both share alike. We look forward to creating unique experiences for our fans especially as the time for our new stadium steadily approaches. We welcome BETANO to our family”.

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Panos Konstantopoulos, Kaizen Gaming`s CMO noted that “This landmark partnership marks a significant milestone in the brand’s journey as it`s our first sponsorship overseas, a clear illustration of the ambitions we hold for BETANO in Brazil It`s such an honor to be part of this world-renowned organization with numerous distinctions and a Copa Libertadores! We look forward to working with the team to deliver a successful sponsorship as well as to find ways to enhance our social responsibility plan in Brazil”

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Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil

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This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.

Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.

As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.

Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”

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The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.

The post Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Betano Renews Sponsorship with Formula One Legend Felipe Massa

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Former Ferrari, Williams and Sauber driver remains Betano’s ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit

 Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.

“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,” says Guilherme Figueiredo, Betano’s Country Manager in Brazil.

To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in São Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.

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“This is a very special relationship. I am proud to represent a brand that understands and values ​​sports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years,” says Felipe Massa.

The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.

During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brand’s customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa América Cup Tour in São Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.

The post Betano Renews Sponsorship with Formula One Legend Felipe Massa appeared first on Gaming and Gambling Industry in the Americas.

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Playson strengthens its footprint in Brazil with series of strategic partnerships

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Playson, the accomplished digital entertainment supplier, has secured its entry into Brazil, further reinforcing its Latin American footprint.

The landmark move signifies a major milestone for the award-winning game studio as it enters one of the world’s most eagerly anticipated regulated iGaming markets.

Playson’s successful pathway, granted by The Secretariat of Prizes and Bets (SPA), sees its creative portfolio, including the top performing Hold and Win and Hit the Bonus series, now available to the country’s diverse player base through licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet.

Playson’s expansion into Brazil strengthens its rapidly growing LatAm presence having recently penned a distribution deal with Light & Wonder to provide its extensive game portfolio to players across the region. The company’s reputation of delivering immersive gaming experiences complemented by feature-first mechanics, positions it as a leading LatAm supplier.

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Tamas Kusztos, Chief Commercial Officer at Playson, said: “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”

The post Playson strengthens its footprint in Brazil with series of strategic partnerships appeared first on Gaming and Gambling Industry in the Americas.

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