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Pragmatic Play Unveils the Masked Singer Bingo Product in Partnership With SkillOnNet

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Pragmatic Play, a leading content provider to the gaming industry, has produced a bespoke bingo product for SkillOnNet’s brand PlayOJO, in partnership with the hit ITV show, The Masked Singer. The unique game was launched late last month.

Leveraging the operator’s high-profile partnership with one of the British TV channel’s most exciting shows, Pragmatic Play’s The Masked Singer Bingo combines features and branding from the show into an exclusive 90-ball bingo room.

When entering The Masked Singer Bingo room, players are asked to choose what mask they think will be on the bingo ticket that wins Full House. At that point, all their bingo tickets change to show a mask that reflect their selection.

If their chosen mask matches the one displayed on a Full House winning ticket(s), successful players will be awarded free tickets for their next game. There is also a daily ‘must go’ jackpot in The Masked Singer Bingo room, which is guaranteed to be won by the end of every day.

Highlighting Pragmatic Play’s flexibility and impressive mobilisation speed, the product has transitioned from concept to going live in record time.

Claire McDaid, Vice President of Bingo at Pragmatic Play, said: “Our partnership with SkillOnNet is extremely strong and we’re delighted to partner up once again and create a unique bingo proposition.

“Taking a hugely popular brand and transforming it into a bingo product in just a few months was a challenge for the team but the end-product is something we’re proud of.

“Adding extra features to boost retention will be sure to add to the game’s popularity and we’re all extremely confident on how the product will perform as we continue to evolve our relationship with SkillOnNet.”

Pragmatic Play’s entire portfolio of video slots, bingo and even more games are available to its operator partners via a single API.

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GCGRA

South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw

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A 39-year-old South African expat, Branden Tekram, has won AED 5 million in The UAE Lottery’s Lucky Day draw, according to the operator. The company said the win marks “the first time the second prize has been won on a Wednesday draw since its recent introduction.”

Tekram said he discovered the result while checking email. “It’s still overwhelming and unbelievable. I don’t know how to explain it. I mean, I’m a millionaire in Dubai,he said. He added that he told his wife at home and they “sat there in disbelief.”

The winner said the family plans to take a staged approach to using the money, including funding a prototype linked to a patent application his wife is working on, and potentially moving into a villa. He also said the win could help them access additional support for their son.

The operator said it has awarded more than AED 300 million in prizes to more than 340,000 winners across its portfolio, including Lucky Day, Scratch Cards, and E-Instants. Lucky Day draws run every Wednesday and Saturday, with prizes including the AED 30 million grand prize and AED 5 million second prize. The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA).

The post South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio

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Spinomenal has released The Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio.

The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.

When Bonus Collect lands alongside one or more Bonus symbols, the game triggers an Instant Win Feature that collects the values and adds them directly to the player’s balance. The same symbol combination also starts the Bonus Game, with triggering symbols locked in place and three spins awarded initially.

During the Bonus Game, only Bonus and Bonus Collect symbols can appear. Spins can apply multipliers of x1, x2, x5, x7, x10 and x15, and the feature includes jackpots set at Mini (x25 total bet), Minor (x50 total bet), Major (x150 total bet) and Grand (x5,000 total bet) for filling all nine positions. The spin counter resets each time a new symbol lands.

Spinomenal CO-CEO, Omer Henya, commented: “The Desperado Drifter Hold & Hit 3×3 gives players the chance to join a high-stakes Wild West adventure. Smart visuals, nail-biting gameplay and a four-tier jackpot peaking at x5,000 make this a title that will keep players coming back for more.”

The post Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kwiff appoints RavenTrack as primary affiliate tracking provider

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Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.

The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.

Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”

Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”

Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.

The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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