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Lead generation company Blexr is heading into new territory after acquiring a website dedicated to the pursuit of great coffee

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Blexr operates in the iGaming, sportsbook, and forex affiliate markets and has now purchased HomeGrounds.co, a community of coffee lovers who research and review equipment relating to the home barista market.

The affiliate site, which was set up in 2015, has become the world’s largest home barista community, with millions of visitors each year.

Home Grounds offers advice on the best brewing methods, as well as explaining which kinds of beans to buy according to the drinker’s taste. It also supplies reviews of which equipment a home barista should invest in, along with coffee recipes covering a range of flavours.

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Home Grounds was acquired for a six-figure sum by Blexr, an award-winning company that employs around 80 employees who work in Malta, Barcelona and also remotely.

Ian Hills, Blexr’s general manager for Malta, said: “We are always on the lookout for the best ways to apply our lead generation expertise.

“After years of success in the iGaming market, Home Grounds represents our first acquisition of a site which features consumer goods.

“We’ve always prided ourselves on providing value for our users by creating industry-leading products, and we have exciting plans for the Home Grounds brand, which we’ll make sure will continue to delight its existing users as well as attracting many new ones.”

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Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet

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Playzia, a rapidly growing force in the iGaming industry, is excited to announce a strategic partnership with Novibet, a leading international operator. This collaboration significantly extends Playzia’s footprint in the regulated Greek market and other key regions where Novibet operates.

The expansion marks another milestone in Playzia’s commitment to regulated markets, as it continues to broaden its reach while reinforcing its position as an innovator in the iGaming sector.

As part of this agreement, Novibet players will now have access to Playzia’s extensive and engaging catalog of in-house developed games. The lineup includes fan-favorites such as Billionaire Rhino and Cosmos Cash, as well as recent top-performing releases Medusa Mystic Reels Megaways, Zeus’s Thunderstrike, and T-Rex Treasure Hunt Megaways™. With focus on innovation, Playzia continues to introduce groundbreaking game mechanics such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, and its highly anticipated Love Island content.

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Vlad Modorcea, CPO at Playzia, shared his thoughts on the partnership: “Teaming up with Novibet is a significant milestone for Playzia as we continue to grow our presence in regulated markets. Novibet has a stellar reputation for delivering top-tier gaming experiences, making them an ideal partner for us. We are eager to see players engaging with our games and experiencing the unique entertainment Playzia brings to the table.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet commented: “At Novibet, we are committed to elevating the player experience through strategic alliances. Welcoming Playzia’s dynamic game portfolio is a natural next step in delivering innovative, high-quality content that resonates with our players in Greece and beyond.”

This latest agreement further strengthens Playzia’s standing as a premier game supplier, offering a diverse mix of game formats, including crash, table, instant, and probability-based games. With an exciting roadmap ahead, players can look forward to innovative features, engaging gameplay, and thrilling jackpot opportunities.

The announcement follows Playzia’s recent nomination in two key categories at the prestigious EGR B2B Awards 2025: Slot Supplier (Under 5 Years) and Software Rising Star, further underscoring the company’s momentum and industry recognition.

Playzia is also making waves in the branded content space. The company has secured an exclusive content partnership with ITV, the UK’s leading commercial broadcaster, to develop online games inspired by the global phenomenon Love Island. This upcoming series will blend the excitement of reality TV with Playzia’s signature gaming innovations.

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The post Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet appeared first on European Gaming Industry News.

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Relax Gaming adds fast-paced Daily Jackpots to its Dream Drop network

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has raised the temperature of its record-breaking Dream Drop Jackpot by introducing Daily Jackpots across the entire network.

The latest evolution of the red-hot jackpot product will see players benefit from three guaranteed Daily Jackpots every day, adding a fresh layer of excitement and more frequent must-drop moments.

Alongside this, the Mega Jackpot has been fine-tuned with an adjusted must-drop value, delivering a smoother, more engaging jackpot experience.

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This network-wide update applies to all Dream Drop titles, including the highly anticipated release of Bonsai Dragon Blitz Dream Drop, which arrives on 21st May 2025.

Launched in 2022, the Dream Drop Jackpot has already created millions of euros in prizes across more than 20 lucky Mega Jackpot winners. Today’s update marks the next stage in its evolution, offering players the same beloved product with a hotter-than-ever format.

Alastair Smith, Jackpot Business Owner at Relax Gaming, said: “We’ve listened to player and partner feedback and turned up the heat with a new twist on Dream Drop. The introduction of Daily Jackpots ensures excitement at all hours of the day and builds on what makes Dream Drop the most thrilling jackpot experience on the market.”

Martin Stålros, CEO at Relax Gaming, added: “Dream Drop has revolutionised jackpots since day one, and we’re not slowing down. With Daily Jackpots added into the mix, we’re delivering more value, more often, while continuing to lead the way in jackpot innovation. This is a natural next step for a product that’s all about pushing boundaries.”

The Dream Drop Jackpot is available across the Relax Gaming portfolio, with smash-hit titles such as Temple Tumble 2, Wild Chapo 2 Dream Drop, The Great Pigsby Dream Drop, and the upcoming Bonsai Dragon Blitz Dream Drop all boasting access to its six-tiered prize pool.

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Amusnet Expands Italian Presence Through Strategic Partnership with Betway

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Amusnet is proud to announce a strategic partnership between Amusnet Italy and Betway, a leading global online gaming brand with a strong presence in the Italian market. Known for its reputation across multiple markets, Betway is an important name on the multinational gaming scene. This new collaboration reinforces Amusnet’s commitment to delivering top-quality gaming experiences to players and further solidifies its footprint in one of Europe’s most dynamic regulated markets.

As part of the initial rollout, Betway will launch 20 of Amusnet’s top-performing games, with additional titles to follow in the next phase. The selection features several player-favorite releases, including Extra Crown, Shining Crown, 20 Golden Coins, and 20 Super Hot.

Extra Crown is a regal-themed video slot that enhances the classic gameplay format with a royal twist and thrilling bonus features. Shining Crown is a traditional-looking video slot game with a modern twist. 20 Golden Coins stands out with its unique combination of classic slot elements and modern features. 20 Super Hot delivers a timeless fruit slot experience, blending lucky symbols with classic fruity favorites.

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“Our partnership with Betway represents another important milestone for Amusnet Italy. Betway’s strong brand recognition and extensive reach make them an ideal partner to showcase some of our leading titles. We are confident that this collaboration will elevate the gaming experience for Betway’s Italian customers and mark the beginning of a successful long-term relationship,” shared Polina Nedyalkova, Director Amusnet Italy.

This partnership reflects Amusnet’s strategic approach to market growth through strong local collaborations, focused on delivering engaging and compliant gaming content that resonates with regional audiences.

The post Amusnet Expands Italian Presence Through Strategic Partnership with Betway appeared first on European Gaming Industry News.

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