London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has extended and expanded its partnership with the Stanleybet Group, one of Europe’s most established betting operators.

In addition to its longstanding online content agreement, the expanded deal will include the deployment of Highlight’s premium video virtual sports portfolio to Stanleybet’s retail estate for the first time. Content will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the biggest football leagues in the world.

Steven Holmes, CEO, Highlight Games said: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”

Nicola Allinson, IT Director, Stanleybet Group added: “Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”

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155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.

The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.

Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.

Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.

As with all CCTV Game titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.

Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”

After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.

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