Press Releases
Finnplay Announces Change in Management
Finnplay Technologies, the Nordic supplier of iGaming technology and services has selected Sari Aitokallio as its new Managing Director. Ms. Aitokallio is a founding partner in the company and has been active as its Chief Commercial Officer since March 2018. A lawyer by education, Ms. Aitokallio brings decades of executive-level experience in international business and finance as a CFO for listed Finnish companies, including a long executive career in Metso, the Finnish industrial machinery company providing technology and services for mining, aggregates, oil and gas, recycling, pulp and paper, and other process industries. Finnplay’s founder, Martin Prantner has stepped aside from his role as CEO and will focus on strategy, new market development, and partnerships in his new role as a non-executive director and Chairman of the Board for the company.
New Managing Director Sari Aitokallio says, “I welcome the opportunity to lead Finnplay into this next exciting stage in its development as a world-class supplier to our industry. Having recently been named one of Finland’s top growth companies and closing 2020 as our most successful sales year on record, I see the opportunity to sustain and support our growth.”
Founder and new Chairman of the Board Martin Prantner says, “We are very pleased to introduce Sari Aitokallio as our new Managing Director. Sari’s strong background and experience in international business and finance is a significant asset for Finnplay – especially now as we continue our strong growth trajectory, expand into new markets and partner with large established international operators.”
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eSports
G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship
Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.
G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.
The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.
The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.
Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.
The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Best eSports Supplier
BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe
BETBY, the provider of B2B sportsbook solutions, has been named Best eSports Supplier at the SiGMA Europe Awards 2026, further reinforcing its position as one of the industry’s leading innovators in esports betting.
The awards ceremony took place at Casino Maltese in Valletta, Malta, bringing together key stakeholders from across the global iGaming industry to recognise companies driving excellence, innovation, and growth across the sector.
This latest accolade highlights BETBY’s continued investment in its proprietary esports feed, Betby Games, which has become a central pillar of the supplier’s sportsbook offering.
Built to deliver fast-paced, high-frequency betting content, Betby Games combines 35+ titles with scalable event coverage, engaging market depth, and strong customisation capabilities to help operators strengthen player engagement across both mature and emerging markets.
The award also reflects the continued evolution of BETBY’s esports strategy, which has expanded beyond standard content to include localised titles, including eKabaddi and eVaquejada, innovative formats, and technology-driven enhancements designed to support operator differentiation.
Through Betby Games, BETBY continues to provide partners with a flexible esports solution that can be adapted to regional preferences, audience behaviours, and market opportunities.
The win marks BETBY’s fifth industry award in less than six months, following recent recognitions at the SiGMA South America Awards for Best eSports Product, the EGR Europe B2B Awards for Best European Marketing Campaign of the Year, the Global Gaming Awards for Breakthrough Company of the Year, and the European iGaming Awards for Sportsbetting Platform of the Year.
Commenting on the achievement, Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Winning Best eSports Supplier at the SiGMA Europe Awards is another proud moment for BETBY and a strong recognition of the work our team continues to deliver. eSports has long been one of our key areas of focus, and this award reinforces the strength of our vision, our technology, and our ability to create products that bring real value to operators.
“To receive five major awards in less than six months is a remarkable milestone, but more importantly, it reflects the consistency of our progress. We are continuing to invest in localisation and product depth, ensuring that BETBY remains at the forefront of sportsbook innovation.”
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
The post BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe appeared first on Americas iGaming & Sports Betting News.
egrb2b awards
Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026
Tickets cover the EGRB2B Awards ceremony in London on June 3, with half chosen by comment quality and half via random draw.
Endorphina is running a LinkedIn-only giveaway offering 10 tickets to the EGRB2B Awards 2026 ceremony in London on June 3.
According to the company, participants can enter by tagging the company and/or a person they want “to see in the room” and explaining why.
Endorphina said five tickets will be awarded to the “strongest & most convincing LinkedIn comments,” while the remaining five will be selected via a random draw from all entries.
In its announcement, the supplier added: “Let’s put together the most legendary EGRB2B event table ever and bring together the best service providers in the iGaming industry.”
The post Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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