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ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA

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Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.

The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.

BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.

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Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

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BiS SiGMA Americas 2025

DATA.BET Joins BiS SiGMA Americas 2025

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Another step in expanding into this dynamic market

DATA.BET strengthens its foothold in the Latin American market with its presence at BiS SiGMA Americas 2025. This marks the provider’s debut with the booth at Brazilian’s show, highlighting its ambitious plans to present its premium esports betting and virtual content solutions.

At the stand E140, DATA.BET’s team will connect with current and potential clients and partners to introduce esports betting and data products enhancements. Visitors can explore technically upgraded Single Page Application (SPA) and interactive widgets designed to optimize the betting experience, especially for mobile devices, and operational efficiency. In addition, the company offers extensive esports coverage with 35+ disciplines and over 12,500 live events monthly. Together with its virtual sports lineup that features 600,000 events yearly, DATA.BET provides a broad spectrum of betting content.

“As the industry evolves, we remain focused on equipping operators with comprehensive solutions needed to succeed,” said Otto Bonning, Head of Sales at DATA.BET. “LatAm represents a key market for many betting companies. Our presence at BiS SiGMA Americas 2025 underscores the  dedication to this region and businesses that aim to develop it, and we can’t wait to connect with leading professionals and partners.”

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The post DATA.BET Joins BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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SCCG Appoints Marcelo Fadul as Country Manager for SCCG Brazil

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SCCG Management, a global leader in gaming advisory and business development, has appointed Marcelo Fadul as the Country Manager for SCCG Brazil. His addition strengthens SCCG’s commitment to expanding its presence and supporting industry partners in Brazil’s growing gaming market.

Marcelo has built a diverse career in business administration and operations, having held coordination and management roles across multiple organizations. With a strong background in overseeing day-to-day operations and developing business initiatives, he brings valuable experience that will help SCCG navigate the evolving gaming landscape in Brazil.

“Brazil is a key market for SCCG, and Marcelo’s familiarity with the region’s business environment makes him a great fit to support our initiatives there. His operational experience will be an asset as we continue building relationships and providing strategic advisory services to our partners in Brazil,” said Stephen Crystal, Founder & CEO of SCCG Management.

As Country Manager, Marcelo will focus on supporting SCCG’s business activities in Brazil, working closely with local and international stakeholders to align opportunities with SCCG’s expertise in gaming, sports betting, and iGaming.

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“I’m excited to join SCCG Management and contribute to its efforts in Brazil. With the gaming industry evolving in the region, SCCG’s global network and industry knowledge will provide valuable insights and support to companies looking to establish or expand their presence here,” said Marcelo Fadul.

The post SCCG Appoints Marcelo Fadul as Country Manager for SCCG Brazil appeared first on Gaming and Gambling Industry in the Americas.

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CT Gamin

Peruvian Market Grows with Multiple New Installations

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CT Gaming has strengthened its presence in the LatAm market, with exciting new installations across Perú.

NEXT slot cabinets, paired with the popular Diamond King 3 multigame, are now featured in key gaming venues across the country, enhancing the player experience.

“We are seeing growing interest in our products, which reinforces our commitment to developing innovative gaming solutions. These installations further solidify our position as a leading provider in the LatAm market, and we are grateful to our partners for their continued trust and support,” Geraldine Sayas, Sales Manager at CT Gaming, said.

The post Peruvian Market Grows with Multiple New Installations appeared first on Gaming and Gambling Industry in the Americas.

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