Latin America

ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA

Published

5 years ago

December 28, 2020

Reading Time: < 1 minute

Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.

The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.

BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.

Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

GoldenRace

GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026

Published

6 hours ago

June 4, 2026

Wladimir P.

goldenrace-to-showcase-v5-mobile-betting-solution-at-peru-gaming-show-2026

GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.

The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.

GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.

Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.

The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.

The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico

Published

12 hours ago

June 4, 2026

Wladimir P.

hub-affiliations-partners-with-gana-media-to-expand-estadio-gana-in-mexico

Hub Affiliations has signed a strategic partnership with Gana Media Group plc to support the development of Gana’s digital sports platform, Estadio Gana, in Mexico ahead of the FIFA World Cup 2026. The partnership was reported by Investing.com.

Under a Framework Strategic Partnership Agreement, Hub Affiliations will provide advertising, media placement, digital communication and commercial development services aimed at building Estadio Gana’s presence in the Mexican market.

The first activation is a three-month, fixed-fee advertising campaign on Sporticos.com, scheduled to run from June 1, 2026 to August 31, 2026. Formats listed in the release include video placements, pop-up banners, sidebar listings and sticky banners.

The companies said the initial phase is designed to test audiences, formats and performance analytics, and does not guarantee “conversions, deposits, revenue or customer acquisition.” The agreement also includes a 24-month protection period for commercial opportunities introduced by Hub Affiliations, with any related fees to be agreed in writing.

Mexico is one of the host countries for the FIFA World Cup 2026, alongside the US and Canada. The companies position the timing as an opportunity to increase visibility in a market where sports media, digital advertising and betting-related audiences are expected to scale in the run-up to the tournament.

The post Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.