Neosurf, the innovative payment provider specializing in cash-to-digital and digital wallet solutions for the iGaming industry, has today announced a new partnership with Mercado Pago that expands the funding options available to online betting customers in Mexico.

Mercado Pago is Latin America’s leading fintech platform, with over 56 million active monthly users, and the collaboration will enable Mercado Pago wallet holders to use their r Mercado Pago balance to fund online betting accounts via the Neosurf wallet.

The integration, initially focused on the Mexican market, allows users to seamlessly transfer funds from their Mercado Pago wallet directly to participating sports betting operators via the Neosurf wallet.

The partnership marks a significant step forward in payment innovation for the Mexican online betting market, and combines Mercado Pago’s extensive digital wallet reach with Neosurf’s specialized gaming payments infrastructure and unique, player-focused wallet design.

Neosurf’s products are designed for sports betting and igaming, supporting rapid deposits and fast payouts. The new partnership reflects the continued growth in digital wallet adoption across Latin America, where customers are increasingly seeking flexible mobile-first experiences.

Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”

With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.

The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.

Key topics include:

• The impact of 104 matches across 39 days on betting activity
• The rise of a new bettor profile seeking personalized and interactive experiences
• The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
• The role of AI in delivering personalized experiences and real-time engagement

Among the report’s findings:

• An estimated US$50 billion in betting handle globally
• 60% of consumers plan to bet online or via mobile apps
• 19% are expected to place their first-ever sports bet during the tournament

We hope you find these insights valuable for soccer’s biggest event.

The report is available here: 

• Portuguese :  LATAM_Sportradar_Industry Report_Copa_De_Mundo
• English: LATAM_Sportradar_Industry-Report_World-Cup

For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer