Latin America

ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA

Published

5 years ago

December 28, 2020

Reading Time: < 1 minute

Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.

The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.

BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.

Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

Compliance Updates

Expanse Studios Secures Colombia Market Certification

Published

3 hours ago

May 27, 2026

GamingAmericas.com

expanse-studios-secures-colombia-market-certification

Expanse Studios, a subsidiary of Meridian Holdings Inc., announced regulatory certification enabling commercial deployment across Colombia’s online gambling market.

Gaming Associates, a UKAS-accredited testing laboratory (accreditation number 9263), certified Gates of Olympia, Candy’s Bonanza, and Leprechaun’s Wish as compliant with technical standards established by Colombian regulatory authorities. This certification authorizes deployment on licensed gaming platforms operating under Coljuegos oversight.

Colombia represents Latin America’s first comprehensively regulated online gambling market, operating under framework legislation established in 2016. According to reports, Colombia’s online gambling market generated $1.29 billion in revenue during 2024, growing at 9.53% CAGR with projections reaching $2.03 billion by 2029. Online casino games and sports betting account for the majority of market activity, with 82% of Colombians participating in games of chance according to industry research.

The market operates under strict regulatory oversight by Coljuegos, Colombia’s gaming authority, requiring comprehensive licensing and technical certification for content providers seeking market access. Colombia’s structured regulatory framework and established licensing infrastructure position the market as strategically valuable for B2B content providers targeting Latin American expansion.

“Colombia is one of the most mature regulated markets in Latin America. Certification here establishes the regulatory foundation we need to scale across the region. The market’s proven that regulated frameworks can work in LatAm—very high player participation shows demand exists when operators can operate legally. That’s the model we’re building toward in other territories,” said Damjan Stamenkovic, CEO of Expanse Studios.

The Colombia certification follows Expanse Studios’ recent regulatory approvals in Estonia, Latvia, and Portugal, continuing the studio’s expansion across regulated markets in Europe and Latin America. With over 1300 B2B operator partnerships globally and a portfolio of 70+ proprietary titles, Expanse continues building distribution infrastructure in jurisdictions where regulatory compliance creates competitive differentiation.

The post Expanse Studios Secures Colombia Market Certification appeared first on Americas iGaming & Sports Betting News.

Africa

Alea adds FAZI games via single API aggregation deal

Published

5 hours ago

May 27, 2026

Wladimir P.

alea-adds-fazi-games-via-single-api-aggregation-deal

Nearly 300 FAZI titles will roll into Alea’s operator network as the aggregator targets regulated growth in Latin America, Africa and Europe.

Alea has signed a content partnership with casino game provider FAZI that will see FAZI’s portfolio of nearly 300 games distributed to Alea’s global operator network via a single API integration.

Alea said the agreement supports its expansion across regulated markets in Latin America, Africa, and Europe. The integration adds FAZI content to Alea’s aggregation platform, allowing operators to access the games through the same connection they use for other suppliers.

Titles highlighted in the launch line-up include Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.

“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea. “They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”

“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI. “This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”

The post Alea adds FAZI games via single API aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

celebrity-partnerships

Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

16 hours ago

May 26, 2026

Wladimir P.

pascal-gaming-signs-ronaldinho-for-football-themed-crash-and-slot-titles

First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.