Latin America
ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA
Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.
The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.
BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.
Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”
Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”
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Alejandra Burato
Record Attendance, Exciting New Releases, and a Resounding Success: This was Zitro Experience Peru
On June 15, Zitro hosted another outstanding edition of Zitro Experience Peru. Now firmly established as a must-attend event for the gaming industry in the region, this year’s gathering drew a record number of operators from the Peruvian market, who got an exclusive first look at the company’s latest innovations for Peru and Latin America.
According to María Fernanda Soto, Country Manager for Peru, one of the highlights of the evening was FANTASY, Zitro’s latest cabinet featuring five exclusive titles: ‘Brave Dragon’, ‘Lion Falls’, ‘Gold Space’, ‘Fantasy Mine’, and ‘Rock n’ Raccoons’. Another standout moment was the presentation of CONCEPT, where guests were given an exclusive preview of a new and diverse game library developed for the cabinet, including ‘Penguin Party’, ‘Funny Bunnies’, ‘Treasure Shore’, ‘River Gold Wealth’, ‘Tied Up! Coins’, ‘Haunted Fortune,’ ‘Ancient Link’, and many more.
Zitro Digital also showcased its newest releases for the online channel, which drew strong interest among attendees and underscored the company’s growing presence across the region. The event was further enhanced by live entertainment and an exceptional culinary experience, creating a very special evening for all guests.
“Reaching the fifth edition of Zitro Experience Peru with record attendance and an ever-expanding event space is a tremendous achievement. Seeing this event grow year after year alongside our customers is the clearest reflection of the trust they place in us. We sincerely thank all attendees for joining us and for contributing to the success of it,” said Alejandra Burato, Regional Director of Zitro for Latin America.
The post Record Attendance, Exciting New Releases, and a Resounding Success: This was Zitro Experience Peru appeared first on Americas iGaming & Sports Betting News.
Digital Wallets
Neosurf partners with Mercado Pago to add betting deposits in Mexico
Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.
Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.
Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
LatAm
Innovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico
Neosurf, the innovative payment provider specializing in cash-to-digital and digital wallet solutions for the iGaming industry, has today announced a new partnership with Mercado Pago that expands the funding options available to online betting customers in Mexico.
Mercado Pago is Latin America’s leading fintech platform, with over 56 million active monthly users, and the collaboration will enable Mercado Pago wallet holders to use their r Mercado Pago balance to fund online betting accounts via the Neosurf wallet.
The integration, initially focused on the Mexican market, allows users to seamlessly transfer funds from their Mercado Pago wallet directly to participating sports betting operators via the Neosurf wallet.
The partnership marks a significant step forward in payment innovation for the Mexican online betting market, and combines Mercado Pago’s extensive digital wallet reach with Neosurf’s specialized gaming payments infrastructure and unique, player-focused wallet design.
Neosurf’s products are designed for sports betting and igaming, supporting rapid deposits and fast payouts. The new partnership reflects the continued growth in digital wallet adoption across Latin America, where customers are increasingly seeking flexible mobile-first experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Innovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico appeared first on Americas iGaming & Sports Betting News.
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