Latin America

ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA

Published

5 years ago

December 28, 2020

Reading Time: < 1 minute

Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.

The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.

BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.

Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

AI

BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting

Published

23 hours ago

June 11, 2026

Wladimir P.

betconstruct-ai-sets-peru-gaming-show-2026-showcase-around-live-world-cup-betting

BetConstruct AI will exhibit at Peru Gaming Show (PGS) 2026 on June 17–18 in Lima, Peru, at Stand N.56.

The company is framing its presence around real-time operator execution during the 2026 FIFA World Cup, which it says will already be underway when the show opens. BetConstruct AI said it will demonstrate “tournament-ready solutions” including Special Bets for live market management and Bet on League for tournament deployment without development work.

BetConstruct AI also plans to show its wider AI Suite, listing CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI. The company said these tools target churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.

On platform scale, BetConstruct AI cited “140,000+ pre-match events and 90,000+ live matches monthly,” plus “45,000+ casino games from 350+ providers via a single API.” It also referenced its Affigates Affiliate Ecosystem, which it said includes “7,000+ vetted affiliates and AI-based scoring.”

The company added: “New partners unlock exclusive commercial terms on setup!”

The post BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AI Suite

BetConstruct AI is Heading to Peru Gaming Show 2026

Published

23 hours ago

June 11, 2026

GamingAmericas.com

betconstruct-ai-is-heading-to-peru-gaming-show-2026

BetConstruct AI will be at Peru Gaming Show 2026, June 17–18, Lima, Peru, Stand N.56. PGS is Latin America’s most established iGaming event, and this year’s edition lands at a uniquely high-stakes moment for the industry.

By the time PGS opens, the 2026 FIFA World Cup will already be live. The conversation at Stand N.56 won’t be about preparation; it will be about real-time performance. BetConstruct AI will be on the floor with tournament-ready solutions operators can activate immediately: Special Bets for live market management and Bet on League for instant, zero-development tournament deployment.

Alongside the World Cup offering, the full AI Suite will be on display — CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI — covering churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.

The platform foundation: 140,000+ pre-match events and 90,000+ live matches monthly, 45,000+ casino games from 350+ providers via a single API, and the Affigates Affiliate Ecosystem with 7,000+ vetted affiliates and AI-based scoring.

New partners unlock exclusive commercial terms on setup!

All the visitors are welcome to Stand N.56!

The post BetConstruct AI is Heading to Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.

Latest News

Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network

Published

24 hours ago

June 11, 2026

Wladimir P.

novusbet-and-teapuesto-scale-omnichannel-betting-in-peru-with-1,300-shop-network

Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.

Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.

According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”

The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.

Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.

The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.