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ESA Gaming strikes distribution deal with Aresway
Innovative games provider ESA Gaming has significantly expanded its footprint in Italy after signing a deal to provide its content to local platform supplier Aresway.
ESA’s growing portfolio of EasySwipe titles will soon be made available on Aresway’s Gaming Aggregator System platform, GAS, and offered to the supplier’s wide operator network in Italy.
EasySwipe is a lightweight HTML5 mobile-first product range designed to integrate seamlessly into sportsbooks, offering cross-sell capabilities, proven to increase player lifecycles and lifetime value. The portfolio includes popular titles such as Goal Mine and Fruit Staxx as well as quick-fire versions of Roulette and Blackjack. Several new titles are scheduled to be released at the beginning of 2021.
Aresway, an Italian company founded in 2016, specialises in providing cutting-edge omnichannel technology products. The supplier’s GAS platform provides a diverse offering to its Italian partners, with over 1,000 games currently available.
Zorica Smallwood, Director at ESA Gaming, said: “We have had a fantastic year at ESA Gaming with the launch of our new EasySwipe portfolio and announcing several exciting collaborations and we are thrilled to add Aresway to our list of partners.
“Through this deal, we will significantly increase our reach in the Italian market where Aresway holds a strong position and work with a substantial operator network.”
Fabio Massimo Molinari, CEO of Aresway, said: “We are happy to have ESA Gaming on board and to provide their content to our customers.
“The partnership will bring interesting and distinctive new games to the GAS platform and add further value to our existing games portfolio. We are always excited to join forces with new partners and we look forward to working alongside ESA Gaming”.
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