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Highlight Games Announces Agreement With Scientific Games
London-based video virtual sports specialist Highlight Games Limited today announces that it has signed a distribution deal with Scientific Games.
Premium video virtual sports and instant win products from Highlight Games including NBA Last 60 and NBA Winning Hoops (the world’s only gaming products to utilize real archive footage from the NBA featuring all 30 teams, players and original commentary), multiple variants of SOCCERBET (including English, Italian and Turkish games), and IIHF World Championship Ice Hockey, will be available for distribution to selected online channels via Scientific Games’s OpenArena
OpenArena is the betting and gaming industry’s first ever one-stop content marketplace for sports-based content, providing sportsbooks with access to new products through a single integration.
‘It is testament to Highlight Games’s unique product proposition and progress as a business that we’re in a position to announce this deal with one of the biggest gaming companies in the world,’ said Steven Holmes, Co-CEO, Highlight Games. ‘Joining Scientific Games’s OpenArena will make Highlight Games’s exclusively licensed products available to operators and we can’t wait to deliver our market-leading portfolio of premium content to more customers to enjoy in a responsible way. Our games have already disrupted the virtual sports space with SOCCERBET; now the number one performing product in Italy with online revenues up, on average, twice those of our graphical competitors since March 2020. We look forward to replicating this success in partnership with Scientific Games.’
‘Scientific Games prides itself on offering the most compelling and entertaining content to its customers across the globe and Highlight Games’s video virtual sports and instant win games certainly fulfil this commitment,’ added Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games. ‘Highlight Games’s products are unlike any other virtual sports or instant win games available and will be a fantastic addition to the portfolio of content available on the OpenArena platform.’
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euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
Latest News
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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