On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner

Participation metrics and performance results

Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.

Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.

Rossoneri Hub as the tournament’s central platform

All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.

A format built covering the full affiliate lifecycle

The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.

The tasks were clearly defined, with fixed points awarded for each completed action:

• Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
• Completing the brand survey – 25 points
• Contributing expert commentary as part of PR activities – 30 points
• Participating in a dedicated SMM challenge – 25 points
• Leaving a review on a selected platform – 20 points

The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants

AC Milan partnership as a value driver

A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.

Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.

Prize structure and winners

Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.

The prize structure included:

• Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
• Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
• Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
• Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
• Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)

In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.

To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.

The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.

At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”

From TIME TO WIN to Golden Boomerang Awards 2026

TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season

This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.

The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

Betable has launched three UK sportsbooks on its platform under its UKGC licence, cementing its position as the go-to partner for brands looking to scale in the regulated UK market.

Among the launches are two new brands, Ivy Bet, a sportsbook sister brand of Ivy Casino, and new market entrant RightBet.

Meanwhile, established brand Bet442 switches to the Betable platform to enhance its sportsbook offering, providing players with improved performance, expanded market coverage and a seamless betting experience.

The multi-brand rollout marks a significant milestone for Betable as it continues to expand its role as a technology and regulatory infrastructure provider for operators targeting the UK’s highly competitive regulated market.

Charlie Noble, COO at Betable, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure. The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”

Mark Good, representing Ivy Bet, added: “The launch of Ivy Bet represents a natural progression following the success and rapid growth of Ivy Casino in the UK market. Extending the Ivy brand into sportsbook creates new opportunities for players who enjoy both casino and sports betting experiences, and Betable’s platform provides the regulated infrastructure required to support that ambition.”

The three launches reflect increasing demand from operators for flexible sportsbook technology capable of supporting both established brands and new market entrants in the UK.

All three brands will benefit from Betable’s regulated infrastructure, enabling them to operate within the UK’s highly regulated environment while focusing on player acquisition and brand growth.

To find out more, please visit: https://www.betable.com/

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The annual global traffic industry event — GTC 2026 Global Traffic Conference — will take place from April 23 to 24, 2026. As a core exhibition covering gaming, apps, technology, and international brand expansion, GTC gathers top traffic platforms, advertisers, and industry experts, offering the latest international advertising strategies and practical insights.

Global advertising network and multi-source traffic platform, PropellerAds, will attend the conference with its core team to present diversified, data-driven global advertising solutions. Leveraging innovative advertising technology and smart optimization tools, PropellerAds delivers high-quality traffic and efficient campaign strategies for advertisers.

At booth B79, PropellerAds will engage directly with attendees, sharing the latest advertising strategies, overseas traffic trends, and hands-on experience. Visitors will gain practical insights into multi-format advertising integration, AI-driven optimization, and high-quality traffic acquisition, along with tailored recommendations for different business types.

The PropellerAds team attending the event includes Senior Business Development Manager, Jason van der Weijde, Sales Lead, Natalia Gudimova, Business Development Manager, Echo Lyn, and Account Strategist, Hebe. Team members will provide comprehensive advertising strategy analysis and share the latest best practices in international advertising campaigns.

Visitors at booth B79 will gain insights into global advertising trends, practical campaign strategies, and personalized solutions, helping businesses achieve more precise and effective promotion in international markets. PropellerAds’ presence provides an excellent opportunity for the industry to explore global advertising opportunities and obtain practical strategies for brand expansion and traffic optimization.

Founded in 2011, PropellerAds covers over 195 GEOs and reaches more than 1.5 billion users per month. The platform’s core advantages include multi-ad format support, AI-driven optimization, precise targeting and analytics, and localized services. Advertisers can utilize various ad formats, including Interactive Ads, Push Ads, In-Page Push, Pop-Up Ads, and Telegram Mini Ads, to achieve precise user targeting and high conversion rates.

To support clients in Asia, PropellerAds offers Chinese-language support and localized advertising strategies, enabling advertisers to efficiently execute campaigns in overseas markets. With smart tools and global high-quality traffic, PropellerAds has become a key partner for advertisers seeking international users and campaign optimization.

The post PropellerAds to Showcase Global Advertising Innovations at GTC 2026 Global Traffic Conference appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.