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FC Barcelona becomes Football for Friendship Nine Values Cup holder for second time

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FC Barcelona wins the Nine Values Cup repeating the achievement of 2015 and becomes the only two-times holder of the unique football trophy. The Cup is awarded every year as part of the Gazprom International Children’s Social Programme Football for Friendship.

The Nine Values Cup is the only sports trophy in the world whose winner is determined by children. The results of the vote of the programme’s participants – Young Players and Journalists aged 10-16 from 104 countries of the world – named FC Barcelona the most socially responsible club of 2020. The Cup winner is chosen for following the Nine Values of the Football for Friendship programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.

«I would like to congratulate all the people who have made this event possible since, due to the current situation of health crisis that the planet is experiencing, it has been a great success that said event has been held in such a way professional, with extreme sensitivity and transmitting a very positive energy at all times. Congratulations Organizing Committee», – notes the CEO of Soccer Barcelona Youth Academy, sports consultant for football clubs and academies and F4F ambassador Mike Puig.

From 2015, the Nine Values Cup is awarded every year to the most socially responsible football club. Over this time, the trophy was awarded to FC Barcelona (Spain), FC Bayern Munich (Germany), FC Al Wahda (Syria), FC Real Madrid (Spain), Brazilian national team, one of the participants of the 2018 FIFA World Cup Russia, and FC Liverpool (UK).

The Nine Values Cup was created by the famous German sculptor Achim Ripperger especially for the Football for Friendship programme. The sculpture is made of aluminum and shows the figure of a young footballer holding the Earth represented as a football. The Cup symolises the future in the hands of the younger generation depending on the values this generation believes and promotes.

In 2020, the Football for Friendship held its Eighth Season, for the first time held in the online format. “It’s great that the organizers were able to hold the eighth season of the project, even if online. This year, I was entrusted with the opportunity to announce the winner of the Nine Values Cup and announce the most socially responsible football club this year. It’s FC Barcelona, I agree with the choice of the Football for Friendship participants, because, despite the pandemic, the club never stopped coming up with something for their fans, including the youngest ones”, – notes participant of the programme, Young Ambassdor from Russia, Denis Aladev.

The football club to receive the Nine Values Cup is determined in three steps. First, there is a global vote in which any club can participate. Second, a list of clubs-finalists who’ve gained the most votes is formed. Finally, Young Participants of the Football for Friendship programme vote to determine the club that has succeeded not only in sports, but also in implementing social initiatives.

This award reflects the idea that children have about good deeds; it supports and inspires professional clubs to continue doing social initiatives aimed at helping others.

 

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Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

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Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.

Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.

The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.

According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.

Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”

The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton

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21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.

The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.

Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.

Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.

“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.

“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.

The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.

The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games signs content deal with World Sports Betting in South Africa

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WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.

Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.

Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.

Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”

Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”

The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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