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FC Barcelona becomes Football for Friendship Nine Values Cup holder for second time

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FC Barcelona wins the Nine Values Cup repeating the achievement of 2015 and becomes the only two-times holder of the unique football trophy. The Cup is awarded every year as part of the Gazprom International Children’s Social Programme Football for Friendship.

The Nine Values Cup is the only sports trophy in the world whose winner is determined by children. The results of the vote of the programme’s participants – Young Players and Journalists aged 10-16 from 104 countries of the world – named FC Barcelona the most socially responsible club of 2020. The Cup winner is chosen for following the Nine Values of the Football for Friendship programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.

«I would like to congratulate all the people who have made this event possible since, due to the current situation of health crisis that the planet is experiencing, it has been a great success that said event has been held in such a way professional, with extreme sensitivity and transmitting a very positive energy at all times. Congratulations Organizing Committee», – notes the CEO of Soccer Barcelona Youth Academy, sports consultant for football clubs and academies and F4F ambassador Mike Puig.

From 2015, the Nine Values Cup is awarded every year to the most socially responsible football club. Over this time, the trophy was awarded to FC Barcelona (Spain), FC Bayern Munich (Germany), FC Al Wahda (Syria), FC Real Madrid (Spain), Brazilian national team, one of the participants of the 2018 FIFA World Cup Russia, and FC Liverpool (UK).

The Nine Values Cup was created by the famous German sculptor Achim Ripperger especially for the Football for Friendship programme. The sculpture is made of aluminum and shows the figure of a young footballer holding the Earth represented as a football. The Cup symolises the future in the hands of the younger generation depending on the values this generation believes and promotes.

In 2020, the Football for Friendship held its Eighth Season, for the first time held in the online format. “It’s great that the organizers were able to hold the eighth season of the project, even if online. This year, I was entrusted with the opportunity to announce the winner of the Nine Values Cup and announce the most socially responsible football club this year. It’s FC Barcelona, I agree with the choice of the Football for Friendship participants, because, despite the pandemic, the club never stopped coming up with something for their fans, including the youngest ones”, – notes participant of the programme, Young Ambassdor from Russia, Denis Aladev.

The football club to receive the Nine Values Cup is determined in three steps. First, there is a global vote in which any club can participate. Second, a list of clubs-finalists who’ve gained the most votes is formed. Finally, Young Participants of the Football for Friendship programme vote to determine the club that has succeeded not only in sports, but also in implementing social initiatives.

This award reflects the idea that children have about good deeds; it supports and inspires professional clubs to continue doing social initiatives aimed at helping others.

 

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N1 Partners at Search iGaming Conference 2026 in Limassol

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The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus. 

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.

Why meet the N1 Partners team at the Search iGaming Conference 2026?

In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.

Key advantages include: 

  • 10+ GEO Tier-1
  • CPA up to €700 | RevShare up to 45% for top partners
  • Reg2Dep up to 70%
  • Top personal offers
  • Insights from analysts

Book a meeting with N1 Partners in Limassol!

Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance. 

Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!

N1 Partners team contacts:

Start working with N1 Partners — become number one!

The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI

BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience

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BetConstruct AI has introduced its Retail Jackpot Engine for Sportsbook, a new solution aimed at enhancing player engagement, increasing footfall, and driving turnover across retail betting environments.

The launch comes as operators seek to evolve beyond transactional betting experiences, with the new engine embedding dynamic jackpot functionality directly into the retail sportsbook ecosystem.

Driving Engagement in Retail Betshops
The Retail Jackpot Engine is designed to create a more immersive and engaging atmosphere in betshops, encouraging players to return more often, spend more time in-store, and interact more deeply with sportsbook offerings.

Flexible and Fully Configurable
A key strength of the solution is its flexibility. Operators can configure jackpot pools at multiple levels, including:

  • A single network-wide jackpot
  • Individual jackpots per betshop
  • Custom clusters based on location or player segments

Trigger mechanisms are equally adaptable, with options for amount-based triggers (activated when jackpots reach a set value) or time-based triggers (released after a defined period). This allows operators to tailor jackpot dynamics to their specific commercial strategies.

Omnichannel Visibility for Maximum Impact
To maximise visibility, real-time jackpot values are displayed across all in-shop touchpoints, including screens, cashier terminals, and self-service kiosks. Additionally, jackpot amounts are printed directly on betting tickets, extending engagement beyond the shop environment.

A Long-Term Retail Growth Tool
Rather than serving as a short-term promotion, the Retail Jackpot Engine is positioned as a strategic solution for sustained retail growth. By increasing repeat visits, session duration, and betting activity, it aims to strengthen both operator revenues and long-term player engagement.

The post BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Continent 8 Technologies

Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer

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Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.

Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.

At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.

Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”

Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”

The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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