Latest News

adidas and Team Vitality unveil VIT.02, the second version of its limited-edition sneakers

Published

6 years ago

December 15, 2020

Reading Time: 2 minutes

Team Vitality and adidas continue to elevate its collaboration with the launch of VIT.02 which has been inspired by the manga Dragon Ball Z merging elements from the real and virtual worlds.

With performance at the forefront, the VIT.02 comes complete with adidas’ BOOST technology and unique colour-changing elements.

adidas and leading global esports organisation Team Vitality are excited to unveil the VIT.02, new limited edition sneakers which have been designed from a culture of performance and a longstanding innovative partnership. The new and exclusive “X9000L3” which have been influenced by Dragon Ball Z will see sneakerhead culture collide with the world of esports and manga. The limited-edition VIT.02 shoe is available starting from today.

This new model co-created by adidas and Team Vitality is the outcome of a long-term partnership which started three years ago. The sneakers have been specially designed by Team Vitality esports athletes to fulfil their needs, creativity and aspirations. The X9000 model also draws inspiration from one of the most famous manga in the world, Dragon Ball Z. The sneakers name echoes “Over 9000”, an expression referring to an impressive power or extraordinary ability which is often used throughout the manga series. Channelling it’s Dragon Ball Z influence the new sneakers have been designed to symbolise performance while being both stylish and wearable.

The sneakers are also embedded with the adidas’ revolutionary BOOST technology which provides unrivalled energy return. The design is focused around an elegant black colour and features graphic details mirroring Team Vitality’s branding values and colour themes. The organisation’s slogan “V for Victory” has been placed on the right sole and the signature team icon, a bee, on the left foot sole. The mixture of materials and Team Vitality’s signature yellow colour showcases the sneakers dimensionality. As an ultimate finishing touch, the VIT.02 model’s reflective stripes provide unique colour-changing elements. The sneakers will change colour according to the light conditions, revealing new stylised details, which pay tribute to Team Vitality.

The new sneaker launch is yet another opportunity for adidas and Team Vitality to create an exclusive product reflecting joint inspiration and innovation while embodying core values of both brands’ DNA.

Since the beginning of their partnership in 2017, adidas and Team Vitality have been committed to providing unique experiences and products that not only bridge both the esports and sports sectors but go beyond what is being traditionally done. adidas was the first sports kit supplier to invest in the French esports market. VIT.02 marks the second sneaker iteration from Team Vitality and adidas. Last year the VIT.01 made its official debut becoming the first-ever esports sneaker and went onto sell out worldwide within a week.

Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

Published

2 hours ago

July 22, 2026

Wladimir P.

gamblers-connect-names-gali-hartuv-as-seventh-2026-contributors-program-voice

The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

3 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

Published

3 hours ago

July 22, 2026

GamingAmericas.com

st8-continues-partnership-with-tonybet-with-an-expansion-into-alberta

Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.

As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.

The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.

This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.

Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.

Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.

Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.