Broadway Gaming migrates entire operation onto Bede Gaming platform

Broadway Gaming, operator of one of the largest UK Bingo networks, has signed an agreement with Bede Gaming to migrate its entire operation onto the award-winning online gambling platform.

This significant move for Broadway Gaming provides its hugely popular brands with the perfect impetus to drive growth through Bede’s technical and operational expertise. Fully licensed brands to join the Bede platform include Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, Casino of Dreams and Lucky247.

Broadway Gaming selected Bede as its next long-standing partner thanks to the flexibility, scalability and modularity of Bede’s powerful platform. The new platform also allows Broadway to build on its unwavering commitment to communicate with players at the right time using live data when monitoring player behaviour, which has never been more important.

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Bede’s solution will let Broadway players benefit from a quicker and more reliable experience while simultaneously diversifying the content portfolio. Instant access to a wide selection of the best titles from land-based and digital providers is granted through a single integration.

David Butler, CEO at Broadway Gaming, said: “Following a carefully considered exploration of potential providers, Bede’s forward-thinking and agile platform proved the best for our exciting expansion roadmap. Our shared philosophies on functionality, responsible gaming, compliance and innovative technology promises a long and beneficial partnership.”

Alex Butcher, Bede’s Managing Director commented; “Bede are excited to partner with Broadway Gaming and to bring them onto the Bede Platform. Broadway Gaming is an Operator who are not only tuned into the UK Bingo and Casino marketplace, but as a Team they are culturally and technically aligned to Bede, and we’re really excited about the potential together.”

Thomas Bone, CEO Merkur Online B2B Divisions said; “We are delighted to welcome Broadway Gaming, and look forward to working together successfully in the UK and beyond.”