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BetGames.TV caps outstanding year with two high-profile SBC Awards

Published

6 years ago

December 11, 2020

George Miller

Reading Time: 2 minutes

Industry’s leading provider of live betting games nets Leader of the Year and Live Casino Supplier

BetGames.TV, the leading live dealer and betting games supplier, has closed a record-breaking year with two SBC Awards.

Awarded in recognition of the supplier’s outstanding contribution to the industry in 2020, the studio has been pioneering in its ability to offer a combination of low-spend and extended playing sessions for players, as well as far greater margins than other offerings.

Having led the team forward consistently in recent years, BetGames.TV’s COO, Aiste Garneviciene, netted the company’s first ‘Leader of the Year’ award.

Instrumental to the provider’s ongoing expansion across Europe, LatAm and Africa, the judging period has seen the company sign deals with the likes of Amelco, SBTech, Betway, Pinnacle, Parimatch, GVC, Meridianbet, Hollywoodbets and SNAI.

BetGames.TV has also ensured a continued production line of quality live dealer games – including the in-house development of its own range of products, such as War of Bets, Speedy 7 and 6+ Poker, which proved themselves as an essential revenue driver for operators during the cancellation of live sport.

For the ‘Live Casino Supplier of the Year’ Category, the judges were particularly impressed with the supplier’s ability to help its partners across LatAm and Africa transition from retail to online during global lockdowns this year, as well as the as the studio’s surge in commercial success globally.

Commenting on their two award wins, Richard Hogg, CCO at BetGames.TV sees the recognition as testament to the team’s ability to offer one of the industry’s most uniquely immersive betting experiences, alongside ease-of-use and high bet rates.

He added: “Operators around the world have had to find new verticals to plug the black hole in their revenue streams, and to that end, we have been a true industry saviour to our partners across the world.

“At BetGames.TV we understand that entertainment needs to be unique – we have found that by working harder and closer with clients, the benefits and results are huge.

“Live on 2,000 sites globally and dedicated to going above and beyond, we create entirely new live betting experiences with a unique 10-catalogue portfolio that others can’t match, as well as a level of personalisation that has seen us become the world’s ‘go to’ pandemic-proof supplier.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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