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Relax Gaming partners with Greentube in content distribution deal
Relax Gaming, the igaming aggregator and supplier of unique content, has entered a strategic partnership with Greentube, the Interactive Division of Novomatic, for the provision of unique gaming content across European markets.
The agreement has initially seen a selection of Relax’s proprietary and third-party games rolled out with Estonian online-casino brand Fenixbet, the recently launched online initiative of established land-based operator Novolotto.
Fenixbet’s online solution is run by Greentube, which provides the technology for the RMG platform and has led the integration of Relax’s content.
Fenixbet’s players can now enjoy the supplier’s proprietary games, which include the recent record-breaking release Money Train 2, as well as high-grossing titles Snake Arena and Temple Tumble.
Quality content from Relax’s carefully selected Silver Bullet studio partners have also been integrated, providing a choice of slots from studio favourites and up-and-coming brands such as Kalamba Games, Fantasma Games and 4ThePlayer.
In the coming months, the partnership with Greentube is expected to be extended to additional markets, including Germany once the online market opens from in July 2021. The partnership will further broaden Relax’s reach in some of Europe’s largest and most mature markets.
Daniel Eskola, Relax Gaming CCO, said: “Greentube is a well-respected name in the gaming industry. To be partnering with them is a feather in our cap and one that will further our reach into core European markets.
“With Germany being part of our expansion strategy, Greentube’s longstanding connection with the country will serve as a major advantage to our growth plans once the regulated online sector opens next year.”
Marcantonio Bottaro, Director of Brand Operations RMG at Greentube, said: “Our cooperation with Relax will enable both our companies to expand our reach across several regulated markets and fulfil our mission to offer the best possible player experience.
“The diversity and quality of the games provided through Relax’s aggregation platform will significantly boost Fenixbet’s offering and we are confident they will be a hit with its growing customer base.”
Celebrating its 10th anniversary this year, Relax Gaming continues to expand its portfolio with market-leading content, now offering over 1,500 casino games, including high-quality aggregated slots from selected Silver Bullet studios together with innovative proprietary products.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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