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Relax Gaming partners with Greentube in content distribution deal

Published

6 years ago

December 11, 2020

Reading Time: 2 minutes

Relax Gaming, the igaming aggregator and supplier of unique content, has entered a strategic partnership with Greentube, the Interactive Division of Novomatic, for the provision of unique gaming content across European markets.

The agreement has initially seen a selection of Relax’s proprietary and third-party games rolled out with Estonian online-casino brand Fenixbet, the recently launched online initiative of established land-based operator Novolotto.

Fenixbet’s online solution is run by Greentube, which provides the technology for the RMG platform and has led the integration of Relax’s content.

Fenixbet’s players can now enjoy the supplier’s proprietary games, which include the recent record-breaking release Money Train 2, as well as high-grossing titles Snake Arena and Temple Tumble.

Quality content from Relax’s carefully selected Silver Bullet studio partners have also been integrated, providing a choice of slots from studio favourites and up-and-coming brands such as Kalamba Games, Fantasma Games and 4ThePlayer.

In the coming months, the partnership with Greentube is expected to be extended to additional markets, including Germany once the online market opens from in July 2021. The partnership will further broaden Relax’s reach in some of Europe’s largest and most mature markets.

Daniel Eskola, Relax Gaming CCO, said: “Greentube is a well-respected name in the gaming industry. To be partnering with them is a feather in our cap and one that will further our reach into core European markets.

“With Germany being part of our expansion strategy, Greentube’s longstanding connection with the country will serve as a major advantage to our growth plans once the regulated online sector opens next year.”

Marcantonio Bottaro, Director of Brand Operations RMG at Greentube, said: “Our cooperation with Relax will enable both our companies to expand our reach across several regulated markets and fulfil our mission to offer the best possible player experience.

“The diversity and quality of the games provided through Relax’s aggregation platform will significantly boost Fenixbet’s offering and we are confident they will be a hit with its growing customer base.”

Celebrating its 10^th anniversary this year, Relax Gaming continues to expand its portfolio with market-leading content, now offering over 1,500 casino games, including high-quality aggregated slots from selected Silver Bullet studios together with innovative proprietary products.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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