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DouYu & Complexity-Limit Partner for Race to World First

Published

6 years ago

December 11, 2020

George Miller

Reading Time: 2 minutes

Streaming Partnership Expands Complexity-Limit’s Reach to New Audiences

Complexity-Limit, the world’s #1 raiding World of Warcraft guild and partner of Complexity Gaming, announced an exclusive Chinese media rights deal with DouYu, one of China’s leading streaming platforms, for the guild’s upcoming Race to World First event. As part of the partnership, DouYu will produce its own Complexity-Limit Race to World First broadcast exclusively for the Chinese region.

“We aim to deliver engaging content to our fans both at home and overseas,” said Kyle Bautista, COO, Complexity Gaming. “Through our partnership with DouYu, we will be able to bring one of the most unique experiences in gaming to our Complexity-Limit fanbase in China and contribute to the growth of World of Warcraft fandom around the world.”

Not only will the deal enable Complexity-Limit fans in the Chinese region to have access to a tailored broadcast experience for the most renowned World of Warcraft event of the year, but it will also help to boost visibility and global reach of the North American guild. DouYu will adapt and localize the raw Complexity-Limit broadcast footage for its 194 million monthly viewers.

“In recent years, World of Warcraft RWF events have gradually gained more and more attention on live streaming platforms in China, each time creating one peak viewer number after another,” said Cheng Chao, COO, DouYu. “By partnering with Complexity-Limit, one of the best World of Warcraft guilds in the world, DouYu will provide the best content and viewing experience to the Chinese World of Warcraft community.”

Over the years, grassroots Race to World First events have entertained millions of viewers over weeks on end, establishing itself as one of the most thrilling and unique esports competitions. In February 2020, Complexity-Limit overcame this daunting task to become the Race to World First: Ny’alotha champion, defeating the first nine of 12 bosses as well as the final boss days ahead of the next closest guild. The decisive victory solidified the guild as a global leader in World of Warcraft and made Complexity-Limit the first North American guild to win a Race to World First event in ten years.

Complexity-Limit’s Race to World First streams kick off on December 15. To stay up to date on the latest Complexity-Limit Race to World First news, be sure to follow the guild on Twitter. For more information on Complexity-Limit, please visit https://www.limit-guild.com/.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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