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SoftSwiss Sportsbook Platform powers first sports betting brand

Published

5 years ago

December 10, 2020

Reading Time: 2 minutes

SoftSwiss is excited to announce the launch of the very first betting project to run on its recently released Sportsbook Platform. SoftSwiss Sportsbook’s first client is JooSports, the project of the successful JooCasino, part of N1 Partners Group.

The pioneer project JooSports invites players to enjoy the extraordinary sports betting experience with its fast-performing and high-conversion user interface, powered by SoftSwiss Sportsbook. Thanks to that JooSports will allow players to customise their experience depending on preferences. For convenience, there is a ‘Favorites’ section where users can add the most interesting events, and many more pleasant bits.

Noteworthy, the Joo interface will enable a smooth switch between Sportsbook and Casino websites forming a single ecosystem with the operator’s well-known JooCasino (based on another SoftSwiss solution – Online Casino Platform). Similarly to the SoftSwiss Online Casino Platform, SoftSwiss Sportsbook guarantees its players 24/7 high-end customer support. Furthermore, the Platform is mobile-friendly, as SoftSwiss developers took into account that most bets are made on mobile devices. Therefore, the Sportsbook Platform provides an easily customised mobile-first user experience, which in its turn will increase platform usability.

Operating under the Curacao license, Joo caters to players from around the world supporting 11 languages and about 20 payment methods. JooSports offers over 60+ sports (including esports) in pre-match and 24 in live, with a total of around 1200 unique markets and this is just the beginning. The list is expected to be constantly updated.

SoftSwiss Sportsbook Platform is a recently launched, cutting-edge, all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality and features from SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, adaptability to operator marketing needs.

Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.

CEO of N1 Partners Alexey Shlapunov noted: “We’re extremely excited to become the very first client to launch on the brand-new SoftSwiss Sportsbook Platform! We’re sure that our partnership will enable JooSports to provide their end-users with flexible, sustainable and high-quality service, which will definitely have a positive impact on our business in the long run”.

SoftSwiss is pleased to welcome JooSports among its first sports betting clients and wishes this project all the success in winning the hearts of sports fans around the world. Meanwhile, Sportsbook by SoftSwiss continues to gain momentum in becoming one of the strongest in the highly competitive sports betting market.

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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila

Published

8 hours ago

May 26, 2026

Wladimir P.

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Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.

BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.

At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.

BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.

As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”

The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”

The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

10 hours ago

May 26, 2026

Wladimir P.

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First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

Published

10 hours ago

May 26, 2026

Wladimir P.

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The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.