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SoftSwiss Sportsbook Platform powers first sports betting brand

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SoftSwiss is excited to announce the launch of the very first betting project to run on its recently released Sportsbook Platform. SoftSwiss Sportsbook’s first client is JooSports, the project of the successful JooCasino, part of N1 Partners Group.

The pioneer project JooSports invites players to enjoy the extraordinary sports betting experience with its fast-performing and high-conversion user interface, powered by SoftSwiss Sportsbook. Thanks to that JooSports will allow players to customise their experience depending on preferences. For convenience, there is a ‘Favorites’ section where users can add the most interesting events, and many more pleasant bits.

Noteworthy, the Joo interface will enable a smooth switch between Sportsbook and Casino websites forming a single ecosystem with the operator’s well-known JooCasino (based on another SoftSwiss solution –  Online Casino Platform). Similarly to the SoftSwiss Online Casino Platform, SoftSwiss Sportsbook guarantees its players 24/7 high-end customer support. Furthermore, the Platform is mobile-friendly, as SoftSwiss developers took into account that most bets are made on mobile devices. Therefore, the Sportsbook Platform provides an easily customised mobile-first user experience, which in its turn will increase platform usability.

Operating under the Curacao license, Joo caters to players from around the world supporting 11 languages and about 20 payment methods. JooSports offers over 60+ sports (including esports) in pre-match and 24 in live, with a total of around 1200 unique markets and this is just the beginning. The list is expected to be constantly updated.

SoftSwiss Sportsbook Platform is a recently launched, cutting-edge, all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support.  Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality and features from SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, adaptability to operator marketing needs.

Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.

CEO of N1 Partners Alexey Shlapunov noted: “We’re extremely excited to become the very first client to launch on the brand-new SoftSwiss Sportsbook Platform! We’re sure that our partnership will enable JooSports to provide their end-users with flexible, sustainable and high-quality service, which will definitely have a positive impact on our business in the long run”.

SoftSwiss is pleased to welcome JooSports among its first sports betting clients and wishes this project all the success in winning the hearts of sports fans around the world. Meanwhile, Sportsbook by SoftSwiss continues to gain momentum in becoming one of the strongest in the highly competitive sports betting market.

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Ariel Reem CEO at Games Valley

Games Valley adds SPRIBE’s Aviator crash game to aggregation platform

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Deal adds the flagship crash title to Games Valley’s operator distribution network via a single integration.

Games Valley has added SPRIBE’s crash game Aviator to its aggregation platform, extending operator access to the supplier’s flagship title.

Under the agreement, Aviator will be distributed through Games Valley’s platform to its network of operators across regulated and emerging markets.

SPRIBE said Aviator reaches more than 77 million monthly active players, processes over 400,000 bets per minute, and accounts for more than 90% of the global crash-game market.

Ariel Reem, CEO at Games Valley, said: “Aviator is one of those rare games that has become a category-defining product. For operators, this is exactly the kind of content that can make an immediate impact. At Games Valley, we’re focused on giving operators access to the games players already know and trust, while helping them maximise performance through a fast, flexible aggregation platform.”

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Games Valley has built a strong reputation as a modern aggregation partner for operators that want access to premium casino content quickly, efficiently and reliably. Through this partnership, we are able to bring Aviator to a wider network of operators through a platform that understands the value of proven, high-performing content in both established and fast-growing markets.”

The post Games Valley adds SPRIBE’s Aviator crash game to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Microgaming expands Playboy-branded live casino and adds new slot

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Playboy Gems and Desires launches 10 June as the supplier highlights roulette and faster baccarat formats in Microgaming Live.

Microgaming is spotlighting its official Playboy partnership across live casino and slots, as it continues to build a portfolio of Playboy-branded content for operators. The company said its latest slot, Playboy Gems and Desires, launched on 10 June.

In live casino, Microgaming said Playboy Roulette is positioned as the core title within a wider Playboy-branded suite available through Microgaming Live. The supplier said the live range includes multiple table formats presented in a branded studio environment.

Microgaming also pointed to Playboy Speed Baccarat, which it said runs rounds 30% faster than standard baccarat and includes features such as multi-table mode, side bets, statistics and racetrack bets.

Across the live product line-up, the company said the Playboy branding extends to elements including Playboy Bunny presenters, branded tables and live chat, alongside operator-facing marketing options. On slots, Microgaming said Playboy Gems and Desires includes Wild stacks, B-U-N-N-Y-triggered Free Spins, a Jackpot Wheel and a top win potential of up to 5,000x the bet.

A Microgaming spokesperson said: “Playboy is a brand with a unique place in popular culture, and our official partnership gives us the opportunity to build something that feels much broader than a single table or title. What makes this relationship so exciting is the ability to bring that unmistakable sense of style and premium entertainment to life across various formats. Playboy Gems and Desires is the latest chapter in that story, and a strong example of how the Playboy identity can continue to evolve across both slots and live casino.”

The post Microgaming expands Playboy-branded live casino and adds new slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Dynabit Gaming

Dynabit Gaming x 01.tech — partnership live

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Dynabit Gaming announces a strategic partnership with 01.tech to bring our lightweight games to a global audience. This collaboration combines Dynabit’s nimble ~10MB titles and player‑first design with 01.tech’s next‑gen aggregator — featuring 15,000+ games, built‑in gamification and multi‑jurisdiction support — to accelerate player conversion and market reach.

Inna Polly, Head of Aggregator at o1.tech: “We’re excited to partner with Dynabit Gaming and bring their lightweight ~10MB games to our next‑gen aggregator. Their fast‑loading, intuitive titles, built on proven mechanics, will help our partners boost conversion and accelerate growth.”

Vikа Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Dynabit Gaming is now live on 01.tech. This partnership scales our high‑performance portfolio to new markets and delivers faster, smoother gameplay for players — at speed and scale.”

💥 Spin. Win. Boom 💥

The post Dynabit Gaming x 01.tech — partnership live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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