BCLC
WWE® Scratch & Win Ticket an Instant Champion in British Columbia
Pollard Banknote Limited, congratulates BCLC, the British Columbia Lottery Corporation on the success of its $2 WWE® Scratch & Win instant ticket. This is the inaugural launch of the WWE® brand since it was added to Pollard Banknote’s Licensed Games Portfolio in 2019.
Based on the first five weeks of sales, the WWE® Scratch & Win game has sold 13 per cent higher than the average of all other non-holiday $2 games launched since 2017, attesting to the widespread allure of the WWE® brand. A multi-scene game featuring both WWE® Legends and WWE® Superstars, the instant ticket swiftly appealed to enthusiasts from a broad and diverse audience, spanning multiple generations. Players can choose between a retro-themed ticket featuring “Macho Man” Randy Savage, Bret “The Hitman” Hart, and “Stone Cold” Steve Austin, or a modern iconography sporting Triple H, John Cena, and Kofi Kingston. Whether players revere former WWE® Legends or present-day Superstars, there’s an instant ticket for every WWE® fan!
The $2 WWE® Scratch & Win game offers players a chance to win up to $20,000. For added awareness, BCLC ran a Facebook contest where players had the opportunity to win WWE®-branded merchandise, including Deluxe WWE® Championship Replica Title Belts. The promotion has resulted in a high social media engagement rate, validating the popularity of the brand.
“We are pleased with the initial launch and player excitement generated from our new WWE® instant ticket,” said Gladys Primeau, Category Manager, Instant Games, BCLC. “The brand’s popularity offers high entertainment value that inspires players’ interest and engagement. We look forward to continuing to explore innovative and fun new game themes and ideas to offer the best instant games to our players, to maximize our support of health care, education and community programs in British Columbia.”
“We are thrilled to congratulate BCLC on the success of its WWE® game, an engaging multi-scene instant ticket that leverages the appeal of a well-known brand with a passionate fan base,” said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “We are excited to continue working with BCLC and help strengthen its instant-ticket portfolio with innovative lottery products supported by our comprehensive turnkey programs to further expand its player base, as we’ve been doing for over three decades.”
The Province of British Columbia founded BCLC 35 years ago with the purpose of giving back to the citizens of B.C. and helping communities grow. Since 1985, BCLC has delivered $25 billion in net income to support communities, provincial programs and services, charities and major events that have helped shape B.C.
SOURCE Pollard Banknote Limited
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