Australia
Sportradar partners with Australia’s Hungry Jack’s National Basketball League (NBL) for Global Broadcast Rights and OTT
Sportradar, the world-leading provider of sports data intelligence and sports entertainment solutions today announced a multi-year partnership with Australia’s Hungry Jack’s National Basketball League (NBL) to bring its Live broadcast to a wider audience as the international media (broadcast rights) distributor and OTT partner, starting from the upcoming NBL season due to commence in mid-January 2021.
Sportradar will work closely with the NBL to enhance distribution and coverage for its media rights across broadcast and online platforms, utilising its global network, unique combination of audiovisual technology and data expertise to deliver the best possible fan experience for global audiences, including basketball nations such as China, South East Asia, the US and Europe. As part of this partnership, Sportradar will also be powering the NBL’s OTT platform with plans to include NBL1 games on the relaunched platform for the first time.
In addition to the exclusive Global Broadcast Rights and OTT deal, Sportradar will also become an official integrity partner to the NBL. Sportradar will provide odds monitoring services across Australia’s top men’s and women’s competitions – including the NBL, NBL1 and Big V – to detect any betting irregularities through its market-leading Fraud Detection System. This would see 1,781 matches across professional and semi-professional basketball in Australia monitored by Sportradar.
The Hungry Jack’s NBL’s global profile is rising, breaking new records for online viewership and attendance during the 2019-20 season and it is now widely considered to be one of the premier leagues in the world outside of the NBA.
A record audience of nearly two million fans watched last season’s game between the SKY Sport New Zealand Breakers and Illawarra Hawks featuring recently drafted NBA players LaMelo Ball and RJ Hampton live on Facebook.
David Edwards, Director of Sports Media and Partnerships – Oceania, said, “There’s no question that the NBL has rapidly become one of the top basketball leagues in the world, with a great mix of homegrown and imported talent across the competition. Sportradar is looking forward to expanding the NBL’s global footprint through our technology-based, data-driven approach to rights distribution, and helping the league unlock new commercial partnerships and opportunities off the back of that increased engagement.”
“The Sportradar-powered OTT platform will also be featuring a high volume of live and VOD matches across the NBL1 (state) leagues. We’re proud to help showcase the next generation of Australian basketball talent via a single dedicated streaming service for the very first time.”
The NBL’s Chief Commercial Officer Brad Joyne said: “The Hungry Jack’s NBL is delighted to work with Sportradar. Through a combination of NBL’s local market reputation and growing fanbase and Sportradar’s focus on integrity and technology excellence proven in global markets, we feel confident that we can expand the NBL’s sphere of influence together and I very much look forward to seeing it happen.”
This is the latest in a series of high-profile deals for Sportradar in the Asia Pacific region. The firm has leveraged its global experience, cutting edge technology and expertise in intellectual sports property rights to bring live games to audiences the world over during a difficult environment for sport. In late 2019, Sportradar signed a partnership with Korea’s K LEAGUE which helped the league expand its reach globally through online and broadcast platforms.
In addition, the company extended their relationship with Tennis Australia, leveraging its audiovisual (AV) and data content, encoding technology and Integrity Services to protect matches and expand their presence across global audiences. Sportradar is also powering the National Premier League OTT platform, NPL.tv, in cooperation with Football New South Wales and Football Queensland.
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Australia
Regulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program
Regulating the Game has announced an updated partnership framework for the 2027 initiative, organized into four levels — Principal Partner, Signature Partners, Pillar Partners, and Activation Partners — aimed at providing sponsors a more defined connection with the conference, the RTG Global Awards, and the delegate experience.
The updated architecture showcases significant involvement in 2026 and mirrors the widened scope of the 2027 program, which encompasses a more extensive conference agenda and the growth of the RTG Global Awards from six to twelve categories.
Regulating the Game 2027 Sydney is scheduled for 8–10 March 2027 at the Sofitel Sydney Wentworth, featuring the RTG Global Awards ceremony on 9 March 2027.
A more distinct connection between partner funding and program worth.Every level is designed to correspond with the delegates’ experience of the program — starting with the conference opening, through Pitch!, the main program, the Global Awards Gala Dinner, and concluding the event. The goal is to minimize overlapping propositions, enhance category positioning, and achieve partnership results that are clear, traceable, and aligned with the program’s core.
• Principal Partner — The lead partner of the Regulating the Game 2027 program, with prominence across the conference, the Global Awards and the delegate journey. Reserved as a singular position.
• Signature Partners — A small group of premium partners aligned with flagship program elements, including Pitch!, the Global Awards Gala Dinner and other headline moments of the 2027 program.
• Pillar Partners — Partners aligned with the core thematic pillars of the Regulating the Game program: regulation and policy, compliance and integrity, safer gambling, and technology and innovation.
• Activation Partners — Partners supporting specific delegate touchpoints and experiences across the program, with visibility tied to defined activations.
A maturing global program
The 2027 program builds on the trajectory established in 2026, which saw strong international participation, the inaugural RTG Global Awards and the Pitch! showcase that brought together established providers and emerging RegTech disruptors. The expanded 2027 awards program — with six new categories including Black Market Disruption Initiative, Sport & Wagering Integrity Initiative, Research Impact, Gambling Harm Prevention Campaign, Compliance Advisory and Distinguished Contribution — broadens the recognition framework across the sector.
“The 2027 architecture reflects the maturity of the Regulating the Game program — a global conference, an expanded awards program and a delegate community that spans regulators, sector leaders, technology and research across multiple jurisdictions,” said Paul Newson, Principal at Vanguard Overwatch and Founder of Regulating the Game.
“Partners increasingly want a clearer line of sight to value, audience and alignment. The four-tier model is designed to provide that — fewer overlapping propositions, clearer category positioning, and partnerships that map to how the program is actually experienced by delegates.”
Partner engagement now open
Partnership conversations for the 2027 program are now open. Organisations interested in any of the four tiers are invited to make contact through Regulating the Game to discuss alignment, availability and entitlements.
Event Details
Regulating the Game 2027 Sydney 8–10 March 2027 Sofitel Sydney Wentworth, Sydney, Australia
RTG Global Awards Presentation 9 March 2027
The post Regulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.
This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.
Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.
Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.
A New Technology Era for Victoria
IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:
• Real-time monitoring and reporting
• Advanced data analytics capabilities
• Best-in-class cybersecurity protections
• Scalable architecture to support evolving regulatory requirements
• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems
“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.
IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.
The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
RWA: Gambling Ad Crackdown Threatens Shift Offshore
Responsible Wagering Australia (RWA) has voiced deep disappointment over the Federal Government’s decision to further restrict gambling advertising without industry consultation. The group is now seeking urgent clarity to understand the full impact on the sector.
RWA CEO Kai Cantwell said their members have a track record of supporting and leading sensible and evidence based reform.
“We acknowledge advertising levels were too high in the past but we’ve listened and we’ve acted by taking steps to significantly reduce the total volume of ads” Mr Cantwell said.
“Beyond advertising, we have supported major reforms including the implementation of BetStop and strengthened consumer protection measures across the system.
“But this announcement, with no heads up and no genuine consultation, is a real kick in the guts for the industry.
“This sector contributes almost $6 billion to the Australian economy, supports around 30,000 jobs, and provides critical funding to sport, racing and broadcast industries across the country.”
“Decisions of this scale must be evidence based and developed with industry to avoid unintended consequences.
“For an industry that has engaged in good faith and delivered meaningful reform, this announcement today is disappointing.
“This sets a dangerous precedent. Today it’s gambling advertising, tomorrow it’s alcohol, then it’s sugary drinks, fast food, critical minerals and who knows what else comes next.
“This package of measures even seeks to go further than the Murphy Inquiry with the banning of online Keno and goes beyond the remit of the Federal
Government by phasing out jersey and stadium advertising.”
Responsible Wagering Australia also acknowledged the Government’s proposed crackdown on the illegal offshore gambling market which is costing Australians almost $4 billion each year and growing at 2.5x the rate of the legal licensed and regulated market.
“The test is whether these measures are strong, coordinated and enforceable.
“There is no silver bullet. These operators are highly sophisticated and will stop at nothing to target Australians and evade enforcement.
“To effectively tackle the issue there must be a sustained, coordinated approach that cuts them off at the source including payment blocking by financial institutions, stronger regulatory powers for the ACMA, and action to remove their presence online and across social media. The Government must consult with the industry to get this right and it must be the priority going forward.
“If the licensed market is overregulated, Australians won’t stop gambling. They will go offshore to operators with no consumer protections, no oversight, and no contribution to the Australian economy, sport or racing.”
RWA said it stands ready to engage constructively with Government on both advertising settings and offshore enforcement to ensure policy outcomes that reduce harm and protect Australians.
The post RWA: Gambling Ad Crackdown Threatens Shift Offshore appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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