Canada

No Negative COVID Effects on NFL Betting Action

Published

5 years ago

December 9, 2020

Leading price per head sportsbook software company PayPerHead.com recently announced that the coronavirus pandemic had no adverse effects on the amount of revenue their agents have acquired since the start of the 2020 NFL Season. In doing so, the software company echoed statements from other sportsbook organizations.

In hindsight, sportsbooks should have expected muted effects from the coronavirus pandemic. Before the NFL season began, the American Gaming Association released a national survey of expected sports betting activity for the 2020 National Football League season.

The survey showed that an estimated 33.2 million adults living in the U.S., that’s 13% of the population, planned to wager on NFL games. 20% of those surveyed, around 6.6 million, said they were wagering in brick and mortar, physical sportsbooks.

8.6 million adults, 26%, said they’d make what the industry calls casual bets, wagers in pools, in fantasy contests, or by purchasing squares. Another 50% said they’d bet with friends, family members, or coworkers.

In 2019, 18% said they’d wager in a physical sportsbook. Among the three categories, brick and mortar establishments are the only ones that saw their expected football sports betting activity rise. Expectations for casual bets, fantasy contests, pools, and squares, was down from 31% in 2019. Last year, 53% said they’d wager with friends, family, or coworkers.

The category where expectations rose the most was NFL bets on online platforms. 34% said they’d make a bet through an online sports betting platform. That was up 5% from 2019. So far, the numbers have proven correct.

If anything, the pandemic has caused NFL wagering handle on sites like those that Payperhead.com agents run to increase. The company stated that the rise in betting across all sectors, sports, live dealers, digital casinos, and racebooks saw a bump this year.

Nate Johnson, PayPerHead’s Product Manager, said about the NFL bolstered betting action. “Once the National Football League said they’d start their season on time, our agents saw an influx of future bets on things like league MVP and the Super Bowl.”

Now over ten weeks into the season, agents have witnessed no drop-off in football betting action. “People are at home all the time. Although Netflix, Hulu, Disney+, etc., have a lot of content, there’s only so much sports bettors can take. As long as the NFL plays games and as long as those games are on television, players will bet on pro football, which means our agents will profit.”

SOURCE PayPerHead

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CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

9 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

10 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

11 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.