Canada
No Negative COVID Effects on NFL Betting Action
Leading price per head sportsbook software company PayPerHead.com recently announced that the coronavirus pandemic had no adverse effects on the amount of revenue their agents have acquired since the start of the 2020 NFL Season. In doing so, the software company echoed statements from other sportsbook organizations.
In hindsight, sportsbooks should have expected muted effects from the coronavirus pandemic. Before the NFL season began, the American Gaming Association released a national survey of expected sports betting activity for the 2020 National Football League season.
The survey showed that an estimated 33.2 million adults living in the U.S., that’s 13% of the population, planned to wager on NFL games. 20% of those surveyed, around 6.6 million, said they were wagering in brick and mortar, physical sportsbooks.
8.6 million adults, 26%, said they’d make what the industry calls casual bets, wagers in pools, in fantasy contests, or by purchasing squares. Another 50% said they’d bet with friends, family members, or coworkers.
In 2019, 18% said they’d wager in a physical sportsbook. Among the three categories, brick and mortar establishments are the only ones that saw their expected football sports betting activity rise. Expectations for casual bets, fantasy contests, pools, and squares, was down from 31% in 2019. Last year, 53% said they’d wager with friends, family, or coworkers.
The category where expectations rose the most was NFL bets on online platforms. 34% said they’d make a bet through an online sports betting platform. That was up 5% from 2019. So far, the numbers have proven correct.
If anything, the pandemic has caused NFL wagering handle on sites like those that Payperhead.com agents run to increase. The company stated that the rise in betting across all sectors, sports, live dealers, digital casinos, and racebooks saw a bump this year.
Nate Johnson, PayPerHead’s Product Manager, said about the NFL bolstered betting action. “Once the National Football League said they’d start their season on time, our agents saw an influx of future bets on things like league MVP and the Super Bowl.”
Now over ten weeks into the season, agents have witnessed no drop-off in football betting action. “People are at home all the time. Although Netflix, Hulu, Disney+, etc., have a lot of content, there’s only so much sports bettors can take. As long as the NFL plays games and as long as those games are on television, players will bet on pro football, which means our agents will profit.”
SOURCE PayPerHead
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Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.
Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.
The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.
Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.
The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.
Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.
1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.
The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.
The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.
Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.
The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.
Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.
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