The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Americas iGaming & Sports Betting News.

Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.

Alawin invites players into a world where mystery, adventure, and generous rewards come together. Navigating slot games, live casino tables, jackpots, and diverse betting markets feels like a journey aboard a magical flying carpet, with hidden treasures revealed at every step of the gaming experience.

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website,” the Affina Partners Team commented. “Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”

Alawin brings together multiple verticals within one unified platform, including casino & live casino, jackpots, sports & live betting, virtual sports, as well as top games by country, highlighting the most popular titles based on a player’s specific region.

To enhance engagement and retention, the brand also features:

• Challenges, allowing players to complete tasks and earn coins
• The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
• Casino and Sports Tournaments with massive prize pools

Powered by a strong narrative concept and a seamless user experience, Alawin is designed to deliver measurable results within partner portfolios. Its distinctive identity and reward-driven mechanics support scalable growth, sustained engagement, and long-term player value across key markets.

Affina Partners invites partners to start promoting Alawin and introduce players to a gaming world where majestic adventures start from the very first click!

About Affina Partners

Affina Partners is a global affiliate program built on strategy, insight, and connection. By combining international expertise with a deep understanding of local markets, it helps affiliates grow smarter and perform stronger across the iGaming industry. Its portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands that stand out for their refined design, engaging experience, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners turns collaboration into progress and performance into success. Affina Partners — where every partnership begins with ambition and ends in success.

Matchbook, the leading peer-to-peer betting exchange, has today revealed a strategic collaboration with the top Platform-as-a-Service (PaaS) provider, RavenTrack, to handle all its affiliate tracking requirements. Since last November, all three of Matchbook’s main brands – Matchbook, Matchbook MX, and easyBet – have incorporated RavenTrack’s advanced platform.

The transition represents a notable enhancement in Matchbook’s operational framework, providing a seamless and effective affiliate tracking system throughout its network.

Commenting on the successful three-month partnership, Sean Leigh, senior affiliate manager for Matchbook, said: “The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process. This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”

Leigh added, “The platform itself is of a high standard, and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”

Julian Pitts, head of commercial at RavenTrack, said: “It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform. The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses. Our migration team prides itself on frictionless collaboration with operator teams, recognising that trust established from day one is critical to a successful and long-term partnership.

“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth.”

The post RavenTrack and Matchbook Join Forces to Streamline Affiliate Tracking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.