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Relax Gaming links up with 1X2 Network
Relax Gaming, the igaming aggregator and supplier of unique content, has signed a deal with gaming software provider 1X2 Network as part of its Powered By Relax partnership programme.
The agreement will give Relax and its growing distribution network access to 1X2 Network’s casino content portfolio, including games by its popular new brand Iron Dog Studio, which is behind creative, high-performing titles like Rainbow Wilds BC.
Additionally, operators will be able to offer players their own version of Branded Megaways
As a Powered By Relax platform-to-platform partner, 1X2 Network will gain access to the supplier’s wide network of operators and also benefit from unrivalled speed-to-market, together with complete commercial independence.
The agreement comes as Relax continues to exceed growth targets, having successfully executed an ambitious expansion strategy over the last 24 months in which it has partnered with the industry’s biggest online casino brands.
Simon Hammon, Relax Gaming CPO, said: “1X2 Network and its Iron Dog Studio brand boast a collection of games that have made a real impact on the market and will be a strong addition to our platform offering.
“We pride ourselves on delivering technical excellence with an innovative approach, so to complete the integration seamlessly and in record time is a clear indicator that this partnership has huge potential.”
Kevin Reid, CCO from 1X2 Network, said: “The scale of this integration would normally make it a complex process but with Relax it was quick and flawless from start to finish.
“This deal both raises our profile among top-tier operators and expands our geographical reach, making this a partnership that has great strategic value for our company.”
Relax Gaming is celebrating its 10th anniversary this year, having grown to be a leading provider of casino content to tier one casinos. Its platform offers over 1500 casino games, including both in-house and third-party developed titles.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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