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Catena Media strengthens strategic partnerships with Betway and other key commercial partners
In a landmark collaboration, Catena Media and leading online gambling company Betway have agreed on a strategic partnership agreement covering their long-term global commercial relationship. Betway is one of the top industry operators working together with Catena Media on the basis of this new framework.
One of Catena Media’s main missions as a business is to build sound and successful strategic partnerships with its partners globally. In order to further strengthen such thriving partnerships, Catena Media and leading operator Betway have enhanced the contractual framework setting out the basis of their long-term strategic collaboration globally.
Paul Adkins, Marketing and Operations Director at Betway, said: “This is a very exciting global deal which will help us achieve our targets for growth in many important territories. “With their leading operation in this field Catena are the perfect partners. “Their strategic objectives are aligned with ours, making this deal beneficial for both businesses in such a fast-paced sector. “We look forward to building on this important relationship in the future.”
Gloria Cereda, Director of Commercial at Catena Media, said: “We believe that trust is a key aspect in any great relationship, and we are very happy to see that top operators like Betway are willing to build that trust together with us. This cements our already deep relationship with Betway globally to the benefit of both businesses. With our unrivalled network of market leading content sites we can provide operators with quality leads that deliver globally from the UK, to Europe, to the US and LATAM, combined with this kind of framework agreement it means local commercial deals can be done quickly and seamlessly to the benefit of all. We expect to sign more of these agreements in the future.”
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Crash Games
Million Games launches Give Me The Money crash game with player-controlled multipliers
Million Games has launched Give Me The Money, a new arcade-style crash game aimed at operators and aggregators, the supplier said on 25 June 2026. The title was announced from Skövde, Sweden.
Set in a carnival-themed environment, the game puts players behind a “money gun” that fires stacks of cash at a target to increase the multiplier. Million Games said progression is not automatic, with players controlling the pace via a FIRE mechanic that increases fire-rate while also increasing the chance of an instant crash event.
The release includes selectable low and high volatility modes, optional auto cashout, and rounds that can end immediately on a crash. Players can cash out at any point before a crash occurs, with Million Games stating a maximum win potential of up to x1000.
“With Give Me The Money, we wanted to build something simple, energetic, and immediately understandable,” said Thomas Nimstad, CEO of Million Games. “The game takes familiar crash mechanics and adds a layer of player interaction that creates a different kind of pressure and pacing.”
Give Me The Money expands Million Games’ portfolio of crash formats, following titles including Chicken X and Temple X. The supplier said the game is now available for operators and aggregators.
The post Million Games launches Give Me The Money crash game with player-controlled multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Global TV Experts
Global TV Experts launches GTE Pacific ahead of New Zealand licensing
Global TV Experts has launched a New Zealand-focused operation, GTE Pacific, after securing access to nationwide television advertising inventory for licensed online gambling operators entering the country’s newly regulated market. The company announced the move in Auckland on 25 June, 2026.
The launch comes as New Zealand prepares to award up to 15 online casino licences, with licensed operators expected to begin launching later this year. Global TV Experts said competition is already building for early brand visibility and customer acquisition.
Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.
“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.
“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”
Global TV Experts said GTE Pacific is backed by its wider network, which it says has more than 15 years of experience supporting regulated gambling operators across more than 50 markets, including assisting partners entering newly regulated markets such as Ontario. The agency said it focuses on television campaigns and supporting operators in navigating advertising regulations.
The post Global TV Experts launches GTE Pacific ahead of New Zealand licensing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Cuc
REEVO Announces New Partnership with Penguin King
REEVO has announced a new partnership with Penguin King, an independent game studio recognised for developing high-performing slot content focused on player engagement, retention and long-term value. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of distinctive games built around proven mechanics and commercial performance.
Through this partnership, Penguin King’s portfolio is now available on the REEVO aggregation platform, providing operators with seamless access to engaging content through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its aggregation offering with studios that bring innovation, quality and measurable results to operators worldwide.
At the heart of REEVO’s growth is a clear focus on delivering value through content that performs. By carefully curating a diverse network of providers, REEVO continues to build an ecosystem that empowers operators with the tools and content they need to stay competitive in an increasingly dynamic market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Penguin King is another exciting milestone for REEVO as we continue to strengthen our aggregation platform with content that delivers real value for operators. What stands out about Penguin King is their focus on mechanics that drive engagement and retention, which perfectly aligns with our commitment to offering content that performs. At REEVO, we are building an ecosystem designed to help our partners grow, and adding studios with a strong commercial focus is an important part of that strategy.”
As REEVO continues to expand globally, partnerships like this play a key role in reinforcing its position as a trusted aggregation partner for operators seeking premium content and scalable distribution solutions.
Nora Österlund, Business Development Manager of Penguin King, said: “Penguin King’s growth has been driven by strong content and carefully selected partnerships, and our partnership with REEVO reflects that continued momentum. As we expand our footprint, access to broader distribution and new audiences remains a clear priority. REEVO’s extensive network and efficient aggregation platform make them a highly valuable partner as we continue to scale.”
The post REEVO Announces New Partnership with Penguin King appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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