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Catena Media strengthens strategic partnerships with Betway and other key commercial partners
In a landmark collaboration, Catena Media and leading online gambling company Betway have agreed on a strategic partnership agreement covering their long-term global commercial relationship. Betway is one of the top industry operators working together with Catena Media on the basis of this new framework.
One of Catena Media’s main missions as a business is to build sound and successful strategic partnerships with its partners globally. In order to further strengthen such thriving partnerships, Catena Media and leading operator Betway have enhanced the contractual framework setting out the basis of their long-term strategic collaboration globally.
Paul Adkins, Marketing and Operations Director at Betway, said: “This is a very exciting global deal which will help us achieve our targets for growth in many important territories. “With their leading operation in this field Catena are the perfect partners. “Their strategic objectives are aligned with ours, making this deal beneficial for both businesses in such a fast-paced sector. “We look forward to building on this important relationship in the future.”
Gloria Cereda, Director of Commercial at Catena Media, said: “We believe that trust is a key aspect in any great relationship, and we are very happy to see that top operators like Betway are willing to build that trust together with us. This cements our already deep relationship with Betway globally to the benefit of both businesses. With our unrivalled network of market leading content sites we can provide operators with quality leads that deliver globally from the UK, to Europe, to the US and LATAM, combined with this kind of framework agreement it means local commercial deals can be done quickly and seamlessly to the benefit of all. We expect to sign more of these agreements in the future.”
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Atlaslive
Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil
The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.
Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.
Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.
Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.
“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”
Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”
Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.
The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event
Wazdan, a prominent innovator in game development, has unveiled its latest initiative, the Score the Jackpot campaign, offering operators a comprehensive promotional toolkit designed to tap into the excitement surrounding this summer’s football fever.
With the motto “Our Goal – Your Gain,” the campaign integrates four unique Wazdan games into a football-themed concept, enabling operators to craft engaging seasonal promotions around a balanced selection of captivating titles.
The Score the Jackpot campaign includes Mighty Wild
: Gorilla, Cash Grotto
, 16 Coins
x5000, and Fisherman’s Luck
. Each game has been carefully chosen to complement the wider promotion, creating a cohesive and dynamic gaming experience.
Mighty Wild
: Gorilla delivers action-packed, bonus-rich gameplay as part of one of Wazdan’s flagship series. Cash Grotto
offers a visually distinct design and innovative mechanics, adding diversity to the mix. The ever-popular 16 Coins
x5000 strengthens the lineup as a standout title from the Coins
collection, while Fisherman’s Luck
adds a breezy, summer-themed vibe that aligns perfectly with the campaign’s seasonal focus.
Rather than spotlighting individual game launches, Score the Jackpot aims to assist operators in building unified, football-centric promotions. By offering a pre-assembled collection of games, the campaign provides a structured foundation for summer marketing efforts while underscoring Wazdan’s dedication to flexible and results-oriented promotional solutions.
Accompanied by the tagline “Don’t drop the ball this summer,” the initiative highlights Wazdan’s strategy of combining strong gaming content with strategic seasonal engagement. This approach enables operators to capture players’ interest during one of the most celebrated sporting seasons of the year.
Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Score the Jackpot has been crafted to help operators amplify player engagement during some of the year’s most iconic sporting moments, leveraging a football-inspired, plug-and-play campaign concept.”
He further added: “Each game in the package offers something unique, empowering operators to design diverse promotions that revolve around entertainment, variety, and timely seasonal themes.”
The post Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCentury
The Mill Adventure grows Swedish market presence thanks to BetCentury
The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.
The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes AI-driven SmartLobbies, personalisation tools and real-time business intelligence.
The Mill Adventure said its platform is fully compliant with Swedish regulatory requirements, including responsible gambling frameworks and alignment with Spelinspektionen standards.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.
“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”
Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.
“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”
The post The Mill Adventure grows Swedish market presence thanks to BetCentury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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