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Women in Esports launches women-only tournaments with FACEIT and separate community Discord

Published

6 years ago

November 26, 2020

Reading Time: 2 minutes

The British Esports Association, the not-for-profit organisation set up to promote and support grassroots esports, has partnered with FACEIT, the world’s leading platform for competitive online gaming, as part of its ongoing Women in Esports initiative.

Women in Esports will have its own organiser page on FACEIT and will create women-only tournaments and hubs. The Women in Esports initiative aims to create a welcoming community which encourages more women (including trans and cis women) and femme identifying/femme presenting non-binary players to take part in esports tournaments at any level.

Women-only tournaments are viewed by Women in Esports as a stepping stone to give women more confidence and experience to then aim for further involvement in other tournaments (mixed or otherwise) in the future.

The organiser page will initially focus on Counter Strike:Global Offensive (CS:GO) as the first title for tournaments and hubs, primarily due to the fantastic female community prevalent on FACEIT for this title. The variety of tournaments and hubs will later expand with future pilots for other titles.

The first 5v5 CS:GO tournament, The Lioness League, will open for registrations on Friday November 27th and occur on Saturday December 12th. There will be a max of 32 teams in a single elimination bracket. Participants will be able to join as a premade team or join as a solo player and form a team. The prize will be 3000 FACEIT points: 2000 points for the winning team, and 1000 points for second place. This will be the start of regular monthly tournaments.

Our CS:GO hub will enable players to create teams and scrim against each other. The hubs will be private by application, open to women (including trans and cis women) and femme identifying/femme presenting non-binary players to join.

Women in Esports has also created its own separate community Discord server to further its aim of providing an inclusive community space. The server will be public and open to everyone, with many social channels, announcements, an industry section, along with specific tournament chat. It will be vetted, moderated and constantly updated as per feedback and changes in line with the initiative.

“We’re delighted to partner with Women in Esports, a team that shares our passions and values. FACEIT is committed to developing grassroots opportunities and supporting the community. We want everyone to feel comfortable and confident when taking their first steps into esports and we’re hoping this hub will offer a safe space for women to come together and compete,” said Sue Lavasani, Account Manager at FACEIT.

Alice Leaman, Schools and Colleges Liaison Officer at British Esports, said: “Through Women in Esports we aim to build a community and encourage more women to get involved in the industry. By partnering with FACEIT we can start to develop more regular tournaments and opportunities for all skill levels and the creation of a community Discord will provide a dedicated space for diversity in esports to be celebrated.”

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

3 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

10 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

10 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.