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Women in Esports launches women-only tournaments with FACEIT and separate community Discord
The British Esports Association, the not-for-profit organisation set up to promote and support grassroots esports, has partnered with FACEIT, the world’s leading platform for competitive online gaming, as part of its ongoing Women in Esports initiative.
Women in Esports will have its own organiser page on FACEIT and will create women-only tournaments and hubs. The Women in Esports initiative aims to create a welcoming community which encourages more women (including trans and cis women) and femme identifying/femme presenting non-binary players to take part in esports tournaments at any level.
Women-only tournaments are viewed by Women in Esports as a stepping stone to give women more confidence and experience to then aim for further involvement in other tournaments (mixed or otherwise) in the future.
The organiser page will initially focus on Counter Strike:Global Offensive (CS:GO) as the first title for tournaments and hubs, primarily due to the fantastic female community prevalent on FACEIT for this title. The variety of tournaments and hubs will later expand with future pilots for other titles.
The first 5v5 CS:GO tournament, The Lioness League, will open for registrations on Friday November 27th and occur on Saturday December 12th. There will be a max of 32 teams in a single elimination bracket. Participants will be able to join as a premade team or join as a solo player and form a team. The prize will be 3000 FACEIT points: 2000 points for the winning team, and 1000 points for second place. This will be the start of regular monthly tournaments.
Our CS:GO hub will enable players to create teams and scrim against each other. The hubs will be private by application, open to women (including trans and cis women) and femme identifying/femme presenting non-binary players to join.
Women in Esports has also created its own separate community Discord server to further its aim of providing an inclusive community space. The server will be public and open to everyone, with many social channels, announcements, an industry section, along with specific tournament chat. It will be vetted, moderated and constantly updated as per feedback and changes in line with the initiative.
“We’re delighted to partner with Women in Esports, a team that shares our passions and values. FACEIT is committed to developing grassroots opportunities and supporting the community. We want everyone to feel comfortable and confident when taking their first steps into esports and we’re hoping this hub will offer a safe space for women to come together and compete,” said Sue Lavasani, Account Manager at FACEIT.
Alice Leaman, Schools and Colleges Liaison Officer at British Esports, said: “Through Women in Esports we aim to build a community and encourage more women to get involved in the industry. By partnering with FACEIT we can start to develop more regular tournaments and opportunities for all skill levels and the creation of a community Discord will provide a dedicated space for diversity in esports to be celebrated.”
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Brazil
Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling
18th Federal Civil Court of the Federal District blocks enforcement of Brazilian registration No. 501759803 after action by Aviator Studio Brazil.
A Federal Court in Brazil has ordered the suspension of Spribe’s trademark registration for “Aviator,” preventing the company from relying on exclusivity rights tied to Brazilian trademark registration No. 501759803 until a final judgment is issued.
The decision was issued by the 18th Federal Civil Court of the Federal District, following legal action brought by Aviator Studio Brazil. Aviator Studio said the court recognized the strength of its claims on the grounds of invalidation of Spribe’s trademarks.
According to Aviator Studio, the case centers on evidence that the Aviator trademark was created and used years before Spribe obtained trademark protection in Brazil. The company said the court acknowledged evidence that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018.
The court also took note of prior judicial decisions in Georgia that, according to Aviator Studio, invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
The post Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights
Aviator Studio has achieved a significant legal victory in Brazil after a Federal Court ordered the suspension of Spribe’s trademark registration for “Aviator,” recognizing the strength of Aviator Studio’s claims related to the grounds of invalidation of Spribe’s trademarks.
The decision, issued by the 18th Federal Civil Court of the Federal District, prevents Spribe from relying on the exclusivity rights arising from Brazilian trademark registration No. 501759803 until a final judgment is rendered.
The ruling follows legal action brought by Aviator Studio Brazil, which demonstrated that the Aviator trademark had been created and used years before Spribe obtained trademark protection in Brazil. The court acknowledged evidence showing that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018, years before Spribe’s Brazilian registration.
Importantly, the court also took note of previous judicial decisions in Georgia that invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
Aviator Studio will continue pursuing all available legal measures to safeguard its intellectual property rights and protect the integrity of the Aviator trademark worldwide.
The post Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights appeared first on Americas iGaming & Sports Betting News.
brand-activations
Esportes da Sorte runs World Cup fan chant spot on Times Square screens
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.
Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.
The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.
The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.
Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.
The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.
The post Esportes da Sorte runs World Cup fan chant spot on Times Square screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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