Latest News

Racing Post extends partnership with Leopardstown until 2022

Published

6 years ago

November 25, 2020

Reading Time: 2 minutes

Racing Post has announced the extension of its sponsorship agreement with Leopardstown, providing title sponsorship and race sponsorship of day one of the Leopardstown Christmas festival. As part of the two-year agreement, day one will now be called Racing Post day with the feature race of the day the Racing Post Novice Chase.

The partnership outlines Racing Post commitment to Irish racing at the end of what has been the most unprecedented year. With no sign of crowds returning to racecourses continued sponsorship is crucial to the success of festivals and racecourses across the country.

The Grade 1 Racing Post Chase has an illustrious history and has been won by equine heroes such as Danoli, Moscow Flyer, Sizing Europe, Douvan, Min & Notebook to name but a few. This year’s renewal looks set to excite once again as it gets the festival Group 1s underway.

The Leopardstown Christmas Festival is a highlight of the festive period taking place between 26-29 December annually. The meeting usually welcomes over 55,000 people, although this won’t be the case in 2020 due to Covid. However with over €1 million in prize money on offer and featuring 7 Grade 1 races and a number of valuable Handicaps the festival is just as exciting this year.

Discussing the extended partnership with Leopardstown, Racing Post Retail Director, Alan Pepperell mentioned the importance of supporting the racing industry in Ireland.

Pepperell said: ‘It’s a hugely difficult time for racecourses across the UK and Ireland with no crowds in attendance. The work that is going on behind the scenes to get racing on in a safe environment is incredible. We’re delighted to continue our support with Leopardstown, their Christmas festival has become a pilgrimage for a lot of Irish racing fans and while that won’t be the case this year we hope Racing Post day kicks off the festival in style. We know the festival will be a success and we’re delighted to be on board for the next two renewals.’

Tim Husbands, CEO Leopardstown echoed Alan’s words saying: ‘We are delighted to extend our partnership with Racing Post and are grateful for their continued support in these challenging times. Racing has been able to continue through the most stringent of restrictions due to Covid 19 and this would not be possible without the support of our partners. We look forward to many more renewals of the Grade 1 Racing Post Novice Chase which is the highlight of the first day of the Leopardstown Christmas Festival.’

7Games

FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator

Published

35 minutes ago

June 22, 2026

Wladimir P.

first.bet-launches-sportsbook-with-brazil’s-biggest-online-casino-operator

7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.

7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.

As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.

Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.

As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.

“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”

Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”

The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

7Games

7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil

Published

35 minutes ago

June 22, 2026

GamingAmericas.com

7games,-betao-&-r7-launch-first.bet-sportsbook-in-brazil

7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.

7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.

Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.

7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.

7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.

“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”

“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”

The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.

CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

Published

2 days ago

June 20, 2026

Wladimir P.

creedroomz-launches-maradona-run-live-game-show-with-licensed-rights

The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.