Latest News
Racing Post extends partnership with Leopardstown until 2022
Racing Post has announced the extension of its sponsorship agreement with Leopardstown, providing title sponsorship and race sponsorship of day one of the Leopardstown Christmas festival. As part of the two-year agreement, day one will now be called Racing Post day with the feature race of the day the Racing Post Novice Chase.
The partnership outlines Racing Post commitment to Irish racing at the end of what has been the most unprecedented year. With no sign of crowds returning to racecourses continued sponsorship is crucial to the success of festivals and racecourses across the country.
The Grade 1 Racing Post Chase has an illustrious history and has been won by equine heroes such as Danoli, Moscow Flyer, Sizing Europe, Douvan, Min & Notebook to name but a few. This year’s renewal looks set to excite once again as it gets the festival Group 1s underway.
The Leopardstown Christmas Festival is a highlight of the festive period taking place between 26-29 December annually. The meeting usually welcomes over 55,000 people, although this won’t be the case in 2020 due to Covid. However with over €1 million in prize money on offer and featuring 7 Grade 1 races and a number of valuable Handicaps the festival is just as exciting this year.
Discussing the extended partnership with Leopardstown, Racing Post Retail Director, Alan Pepperell mentioned the importance of supporting the racing industry in Ireland.
Pepperell said: ‘It’s a hugely difficult time for racecourses across the UK and Ireland with no crowds in attendance. The work that is going on behind the scenes to get racing on in a safe environment is incredible. We’re delighted to continue our support with Leopardstown, their Christmas festival has become a pilgrimage for a lot of Irish racing fans and while that won’t be the case this year we hope Racing Post day kicks off the festival in style. We know the festival will be a success and we’re delighted to be on board for the next two renewals.’
Tim Husbands, CEO Leopardstown echoed Alan’s words saying: ‘We are delighted to extend our partnership with Racing Post and are grateful for their continued support in these challenging times. Racing has been able to continue through the most stringent of restrictions due to Covid 19 and this would not be possible without the support of our partners. We look forward to many more renewals of the Grade 1 Racing Post Novice Chase which is the highlight of the first day of the Leopardstown Christmas Festival.’
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branding
GR8_TECH rolls out a new brand identity built for digital-first iGaming
The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.
GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”
According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.
“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”
GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.
The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.
The post GR8_TECH rolls out a new brand identity built for digital-first iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
TaDa Gaming to showcase its solutions at Peru Gaming Show 2026
The company team invites visitors to explore its glocalization capabilities and growth potential as a strategic partner of TaDa Gaming at PGS in Lima.
TaDa Gaming has announced its participation in Peru Gaming Show 2026, one of the most influential B2B gaming exhibitions in Latin America. The event will take place at the Jockey Exhibition Centre in Lima, Peru, on June 17–18, bringing together an estimated 8,000 delegates and 80 exhibitors under one roof.
Driven by its success in Brazil and its goal of further expanding its presence across Latin America, Stand 52 will be the space where TaDa Gaming will showcase its award-winning gamification tools and Crash games, its exclusive fish-shooting titles, and its high-performance slots.
Supported by TaDa Gaming’s expert glocalization strategy, which combines global mechanics with localized content, its top-performing slots in the region include the Fortune Gems and Lucky series.
The “Fortune Gems” games are currently among TaDa Gaming’s best-performing slots in Latin America and include the company’s first co-created celebrity title: “Fortune Yuri 500”, developed in collaboration with renowned Brazilian streamer and influencer Yuri Brida.
Meanwhile, the “Lucky” series was designed specifically for Latin American players. All titles benefit from TaDa Gaming’s localization expertise and know-how, ensuring experiences aligned with target audiences in terms of themes, cultural relevance, and bonus preferences.
Access to high-growth and regulated markets across the region is supported by TaDa Gaming’s extensive portfolio of global licenses and certifications.
This provides the supplier with a competitive advantage in delivering future-ready gaming experiences and has led to major partnership agreements with key industry players, including the international full-service iGaming content and technology provider Bragg Gaming Group.
The TaDa Gaming team will also be available to share data-driven performance insights across key Latin American markets, as well as flexible partnership models that position the company as a strategic value partner.
Ray Lee, Business Development Director at TaDa Gaming, commented: “Latin America as a whole is a key strategic market for TaDa Gaming, and Peru in particular is also highly important. Events like PGS allow us to connect directly with the stakeholders shaping the future of the industry.
We invite everyone to visit us at Stand 52 to discuss partnership development and learn more about emerging regulatory and technological trends in Peru.”
TaDa Gaming’s presence at PGS reaffirms the company’s commitment to expanding in regulated markets and strengthening partnerships across Latin America.
The post TaDa Gaming to showcase its solutions at Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.
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