Latest News
Greentube expands Neccton Responsible Gaming solution to Spanish brand
Greentube, the NOVOMATIC Interactive division, is set to implement Neccton’s Responsible Gaming solution across its Spanish online gaming offering, following a successful rollout in the UK.
The mentor tool, which was first launched with ADMIRAL Casino and has more real-money gaming brands set to follow, helps Greentube identify potentially problematic gambling behaviour in real-time and automatically interacts with players showing harmful behaviour.
The implementation of mentor with the StarVegas brand in Spain reinforces the company’s commitment to safer play for its customers and cements its position as a responsible global games supplier and operator.
To ensure the highest level of social responsibility and player protection across the board, Greentube will look to roll-out mentor in more markets in the very near future.
Neccton’s new AI-based Responsible Gaming (RG) solution, mentor, tracks specific metrics which could indicate that somebody is spending more than they can afford, such as chasing losses, in-session deposits, failed deposits and cancelled withdrawals, and alerts operators instantly if certain markers of harm are surfacing.
The solution also communicates directly with players via customised messages detailing changes in play or overspending, and includes information that allows them to analyse their own behaviour and compare it to the player base.
Adam Warren, Brand Manager & Managing Director of the StarVegas Spain and StarVegas Italy brands at Greentube, said: “We take our commitment to Responsible Gaming extremely seriously and we constantly work to enhance and improve our strategies to ensure players use our products safely. Neccton’s mentor solution assures this and offers us an easy tool to spot any potentially harmful behaviour and to intervene when needed. We are very pleased with our partnership so far and we look forward to expanding into new markets going forward to ensure the highest level of safe play.”
Dr. Michael Auer, Director at Neccton, said: “We are excited to further strengthen our relationship with Greentube and look forward to working together across new markets.
“With mentor, operators learn which players tend to play riskier and also how to advise those players appropriately and which actions to take. Across the globe, regulators are increasing their focus on Responsible Gaming and player safety, and through our partnership, Greentube is at the forefront of offering safe casino entertainment online.”
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Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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