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UK Game Developer Kwalee Surpasses 100 Employees In Year of Explosive Growth
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Leamington Spa-based mobile game developer and publisher hits milestone with overseas studios in Bangalore and Beijing underway
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Kwalee has grown rapidly in 2020 despite the COVID-19 pandemic, recruiting globally while embracing remote work for the first time
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After tripling in size over the past two years, Kwalee sets sights on more hit games and more growth, with 60+ current vacancies
Kwalee, a leading developer and publisher of hyper-casual mobile games, has expanded its team to more than 100 people after maintaining a rapid rate of growth throughout 2020.
Despite the company’s Leamington Spa headquarters lying empty for much of the year due to the COVID-19 pandemic, the Kwalee team adapted quickly to temporary remote working measures and released multiple hit games in 2020, including Bake It, Line Up: Draw the Criminal and Let’s Be Cops 3D.
This facilitated growth across all disciplines and departments, from Publishing Managers to Game Designers, with Kwalee welcoming team members from as far afield as Turkey, the Philippines, India, Spain and China. And while Kwalee has always recruited internationally, 2020 was the year in which the company cemented its global outlook by permanently opening several positions to remote workers and committing to open new studios in Bangalore and Beijing. Across all locations, Kwalee has more than 50 open positions.
Founded and led by games industry legend David Darling CBE, a co-founder and former CEO of Codemasters, Kwalee has become one of the UK’s biggest gaming success stories while specialising in hyper-casual games – a style of mobile games that are defined by their accessibility and designed to be played in short bursts. Kwalee has become a leading developer and publisher in this space and has racked up nearly half a billion downloads worldwide.
Kwalee has also earned itself a reputation for being a rewarding workplace, not least for the weekly ‘Creative Wednesdays’ where anyone in the company can pitch their game ideas and vote on which ones get made. This also ties into a generous profit share bonus scheme, which surpassed £1 million in payouts in February 2020.
“We’re extremely proud to have expanded the Kwalee team to more than 100 people – particularly in such a challenging year,” said CEO David Darling. “Our rate of growth has been phenomenal and we all look forward to that continuing, both in Leamington Spa and internationally.
With so many vacant positions still open and big plans for 2021 and beyond, we can’t wait to welcome many more great people to help us release many more great games. Between remote working and the overseas studios we’re building, there are now more options than ever for the world’s best talent to work with us, which is very exciting indeed.”
Jithin Rosh, based in Bangalore, became Kwalee’s 100th team member. Joining as Marketing Artist & Animator, he commented:
“Working for a gaming studio like Kwalee is truly exciting! All my life I’ve been playing games – now I’m part of that process, making games with fun and talented people. I’m very happy to be here and to be Kwalee’s 100th employee!”
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Africa
Alea adds FAZI games via single API aggregation deal
Nearly 300 FAZI titles will roll into Alea’s operator network as the aggregator targets regulated growth in Latin America, Africa and Europe.
Alea has signed a content partnership with casino game provider FAZI that will see FAZI’s portfolio of nearly 300 games distributed to Alea’s global operator network via a single API integration.
Alea said the agreement supports its expansion across regulated markets in Latin America, Africa, and Europe. The integration adds FAZI content to Alea’s aggregation platform, allowing operators to access the games through the same connection they use for other suppliers.
Titles highlighted in the launch line-up include Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.
“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea. “They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”
“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI. “This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”
The post Alea adds FAZI games via single API aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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