Gambling in the USA
SPORTS DATA COMPANY BETEGY RAISES CAPITAL FROM JKR INVESTMENT GROUP FOR U.S. EXPANSION; RETAINS GLOBAL GAMING EXPERT BILL PASCRELL FOR BOARD POST
BETEGY, a sports data content production service based in Warsaw, Poland, has raised a new round of investment capital from JKR Investment Group, to support its ambitious United States expansion plans.
To help guide its U.S. growth, the company has retained Bill Pascrell, III, Esq., as a supervisory board member. Pascrell, a globally recognized gaming industry attorney, advisor and strategist, is a partner in Princeton Public Affairs Group, Inc., a public policy consulting and advocacy firm.
Betegy is an automated content creation system which turns complex sports data into engaging graphics, animations, banners, widgets and texts. Using machine learning algorithms, the service provides betting operators and media companies with analytics and data visualization by generating high-quality, personalized content.
Founded in 2012, Betegy clients include ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net. With JKR’s financial investment and Pascrell’s management insights, Betegy plans to help U.S media companies, gaming operators and professional sports leagues to gather and display complex data from multiple sources, in fast and easily understood formats.
The European JKR Investment Group specializes in investments in the tech entertainment industry, helping ambitious start-ups and growing companies to build profitable entertainment businesses using its wide network and in-depth industry expertise. The Group invests in the igaming, digital marketing, fintech, and esports sectors.
Alexander Gusev, CEO and Managing Partner of JKR, expects the JKR investment “will strengthen our ecosystem and help Betegy to compete successfully in the dynamic and growing market. We are delighted to extend our portfolio with investment into the industry innovator: Betegy is an excellent example of how a service can help clients amplify their specialists’ resources, releasing them from routine production. Operators, sports leagues and online media, their users and wider communities will benefit from Betegy’s leading data technologies and services”
Widely known for his gambling industry expertise and successful advocacy among national and state policymakers, Pascrell represents dozens of clients from around the world including Hard Rock International, Golden Nugget, GVC Holdings, Lottoland, Monmouth Park Race Track, Meadowlands Race Track, PointsBet, PokerStars, Amaya, A Game Above, Hexigames, GiG, and BetMakers.
Pascrell’s work has been pivotal for several major gaming industry milestones including the successful legalization and regulation of U.S. sports betting through a 10-year campaign to repeal the Professional and Amateur Sports Protection Act (PASPA), culminating in the U.S. Supreme Court’s 2018 landmark ruling. He also led the successful campaign to bring legalized and regulated online gaming to the U.S. in 2013.
Pascrell said, “Joining Betegy as a new Supervisory Board member provides a great opportunity and responsibility toward a growing U.S client base. Led by Alex Kornilov, CEO & Founder, Betegy has combined cutting-edge technology with a powerhouse management team for a truly global reach. Betegy is a strong and dynamic company that has the tools and leadership to penetrate the U.S. market and to provide unique data content to its growing U.S. clientele.”
Kornilov explained, “This is a new chapter for Betegy clients as together we change the approach to data-driven content production globally. Our partnership with JKR Investment Group is more than a financial backing of our vision. We gain in-depth industry expertise and access to a wide network, which will accelerate our growth.
“At the same time,” he added, “Bill Pascrell’s long experience in U.S. and global markets will be invaluable as he helps us to navigate new markets. His experience is vital for Betegy’s success in the U.S.”
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Editor’s Take
Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.
The Full Story
BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).
The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.
Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.
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The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
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The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
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The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.
Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.
Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”
Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:
“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”
This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.
The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.
BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The post BETER Secures Vendor Registration in Florida appeared first on Americas iGaming & Sports Betting News.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes
:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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