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ORYX Gaming and SoftSwiss agree content deal
ORYX Gaming, a Bragg Gaming Group company, has struck a deal with SoftSwiss that will see ORYX’s exclusive RGS content go live on the supplier’s aggregation platform.
SoftSwiss will initially integrate ORYX’s proprietary titles and content from RGS studio partners GAMOMAT, Kalamba Games, Givme Games and Golden Hero, with games from CandleBets, Peter & Sons and Aracdem to follow.
ORYX’s RGS offering provides operators with an extensive range of world-class titles that appeal to a wide audience of players.
SoftSwiss offers a premium online casino platform featuring more than 10,000 casino games from leading game providers and holds licenses in numerous jurisdictions with clients operating in Europe, LatAm, and the CIS region. The SoftSwiss Game Aggregator has seen significant growth over the last 12 months with over 30 new providers adding their content, and the monthly volume of bets has tripled. Founded in 2012, the supplier also offers white label casino and sportsbook solutions, a crypto casino product with secure payment processing, and an affiliate marketing system.
This latest deal comes off the back of a successful year for ORYX which has seen the supplier add three new studio partners to its RGS offering and taking its content live with 36 operators, including 888casino, Microgaming, Maxent and Admiral. A total of 38 new games have been launched with nine titles still to come in 2020. Total wagered amount on ORYX’s RGS content has increased 89% compared with the same period last year, highlighting the success of the offering.
ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions.
Matevz Mazij, Managing Director of ORYX Gaming, said: “SoftSwiss is a well-established casino content supplier who offers a robust aggregation platform driven by first-class technology.
“By adding our RGS content to the SoftSwiss platform we will introduce our exciting and innovative slot content to new audiences and we have plenty more upcoming releases in the pipeline to keep players entertained.”
Max Trafimovich, CCO of SoftSwiss, said: “We are constantly on the lookout for fresh games that will ensure our offering is diverse, fun and thrilling and ORYX’s RGS content ticks all the right boxes. We can’t wait to introduce the titles to our operator partners and look forward to working together with the ORYX team.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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