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Crypto Snack, the blockchain-based crypto infrastructure company behind the $SNACK token, has announced the full scope of its multi-vertical ecosystem — spanning a Premier League football partnership, institutional-grade real-world asset (RWA) tokenisation, licensed iGaming, a live consumer rewards platform and an integrated crypto wallet and payments app.

The announcement marks a strategic repositioning for the project, which has spent the past 18 months building infrastructure, securing partnerships and obtaining licences ahead of a coordinated 2026 launch across all five verticals.

“Most crypto projects pick one lane. We’ve built five — and every single one generates real revenue for the token. This isn’t a roadmap built on promises. The partnerships are signed, the licences are secured, and the technology is built. 2026 is about execution,” Stuart Morrison, CEO and Founder of Crypto Snack.

Premier League Partnership

Crypto Snack has secured a partnership with an English Premier League football club, making it the first project to process cryptocurrency payments for a PL club. The integration covers matchday ticket purchases, merchandise sales, LED stadium advertising, VIP hospitality packages, and Ticketmaster-integrated ticketing — with $SNACK enabled as a direct payment method.

The club name remains under embargo ahead of a formal joint announcement in the coming weeks.

Real-World Asset Tokenisation

Crypto Snack facilitated and represents the Alkemya Metacore Security Token Offering (STO), which is listing on a regulated tokenised securities exchange. The STO comprises 800 million tokens, with Crypto Snack holding a 3% allocation. Proceeds are received in USDT, with remaining tokens generating ongoing cash distributions.

The company is actively tokenising UK real estate, commodities, and securities at institutional scale, with projects valued at up to $1.5 billion.

Licensed iGaming

Snack Casino and Snack Bet — a fully licensed online casino and sportsbook — are scheduled to launch in 2026, operated by a strategic iGaming partner under a licensed agreement to use the Crypto Snack brand. All bonuses, rewards and referral incentives will be distributed exclusively in $SNACK tokens, creating a recurring demand mechanism for the token independent of speculative trading.

Live Consumer Rewards

Snack Rewards is already live in the US through a partnership with Affina Loyalty, offering cashback paid in $SNACK tokens across more than 2000 brands including Apple, Nike, IKEA and Uber. The merchant-funded model means brands fund the cashback directly, with Crypto Snack earning a 1% commission on every transaction. UK and European expansion is scheduled for Q3 2026.

Snack App and Wallet

The Snack App will serve as the central gateway to the entire ecosystem, featuring a built-in crypto wallet with virtual debit cards, buy/sell/trade functionality and unified access to all rewards and loyalty programmes. The app is designed for mainstream adoption, removing the technical barriers that typically prevent non-crypto users from entering the space.

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RPM, the specialist in retail and online betting and gaming, has announced that it has bolstered its digital markets capabilities with the appointment of Steve Whyman as Director of Web3 & Crypto.

Whyman joins RPM with a mandate to shape the credible adoption of blockchain technology within the global gaming industry, and will assist partners with a unique, high-level consultancy service that helps deliver faster routes to market using decentralised offerings and tokens.

This appointment internalises Steve Whyman’s institutional pedigree, having spent 25 years in senior trading and leadership roles with industry giants including Amundi, Aviva, and BlackRock, while he most recently served as Head of Debt Capital Markets at Fidelity International where he oversaw the $90bn fixed income primary markets portfolio and led the tokenisation of the firm’s money market fund.

With the added, potent combination of Web3 experience as founder and CEO at Fulminata Solutions, a digital capital markets boutique working with Layer-1 blockchains and prominent stablecoins, Whyman is well-positioned to translate digital finance innovations into practical gaming applications for RPM partners.

During his time at Fulminata Solutions, Whyman has established himself as a thought leader in the Web3 space with specific expertise in the Solana ecosystem. He currently serves as a Strategic Advisor to KEEL.FI, the largest allocator on Solana, and his new role will see this knowhow utilised to provide the gaming sector with a more seamless path to new business models, improved transparency, and new sustainable growth opportunities.

Richard Thorp, Founder at RPM, said: “Appointing Steve is a landmark moment for us as we take a major step forward in delivering on Web3’s promise. His background is exceptional. Blending the rigour of institutional finance and a first-rate, hands-on understanding of decentralised markets, we’re hugely confident that our partners will be able to reap the benefits of his expertise in bridging to new product and market opportunities in the space.”

Steve Whyman, RPM’s new Director of Web3 and Crypto, added: “I’m thrilled to join RPM at a pivotal time as the gaming industry moves beyond speculative Web3 trends towards implementing genuine utility. My focus will be on delivering major new value opportunities to clients in digital finance through consulting on various product improvements, such as instant settlement opportunities, smoother payment rails or executing on innovative, tokenised growth models.

“By fostering partnerships between RPM, our clients, and the leading, high-performance Layer-1 blockchains, we have a massive opportunity to build igaming-led systems that improve transparency, operational efficiency, and, critically, improve the bottom line, and working alongside Rich and the team, we’re in a strong position to genuinely lead Web3 gaming innovation from the front.”

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