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Next Generation Lotteries wins Norsk Tipping’s eInstant RFP
Next Generation Lotteries (NGL) is pleased to announce that it has won Norsk Tipping’s e-Instant RFP. Under the new agreement, signed following a highly competitive tender process, NGL will provide both innovative original content and develop bespoke games for Norsk Tipping’s “Flax” and “Yezz” brands.
“We are thrilled to continue our successful collaboration with Norsk Tipping” – said Hans Vigmostad, NGL’s CEO. “This new win proves the quality of our solutions and it reflects NGL’s commitment to provide leading technology and innovative and appealing products to modern lotteries and their players” he added.
NGL has been providing original game content and bespoke game conversions to Norsk Tipping since 2017, after being chosen as one of three e-Instant suppliers for the “Flax” portfolio of games. NGL’s focus on mobile game development has made these games more attractive to a wider audience, enabling players to enjoy their favourite e-Instants wherever they chose. Integration with Norsk Tipping’s robust responsible gaming controls ensured that players could play safely and responsibly. Following this new win NGL, together with its content partners: Gamevy, SidePlay and Mobile Waves Solution, will now become Norsk Tipping’s supplier of e-Instant game content – both original games as well as custom digital conversions of physical scratch tickets.
“We are happy to confirm that NGL, after a highly competitive procurement process, has been awarded the contract for delivering e-Instants to Norsk Tipping. Since the launch in 2014, e-Instants have been and still are, a growing category for Norsk Tipping, and we expect NGL to support us well in reaching our continued growth targets and high ambitions. NGL delivered a competitive offer, meeting all award criteria, and based on our experience working together, we expect a seamless transition between the old and new contract supporting this business area” – said Hans Erland Ringsvold, Norsk Tipping Head of Gaming Operations.
This new contract will ensure smooth continuity of NGL’s and Norsk Tipping’s successful cooperation over the coming years and ongoing growth of the “Flax” games’ portfolio.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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