eSports
EXCEL ESPORTS introduces The Power of Better into major brand update
The leading British competitive gaming brand unveils ambitious manifesto and vision of The Power of Better, incorporating purpose into its brand identity to help improve the gaming and esports industry and looking beyond the esports “lifestyle brand”
EXCEL ESPORTS, the leading British competitive gaming culture brand, with teams participating in the two biggest global video games, Fortnite and League of Legends, has today unveiled a significant brand update, a bold and unique visual identity in esports that will see EXCEL evolve into a professional team that adds purpose to its passion for gaming. The update signifies the next stage of EXCEL’s expansion, growth and its unique vision of The Power of Better; a commitment to improve in everything it does and to use its platform to have a positive impact on the wider gaming and esports community.
Since its inception six years ago, EXCEL has become the most prolific British esports team, making significant strides to represent, support and develop the esports ecosystem.
EXCEL now looks to the future and what it means to be a professional esports team, steering beyond the over-used “lifestyle” esports brand and carving out a new unique path in esports that will see it driven by performance and incorporating purpose, striving to be better and enacting positive change in esports and gaming through its vision of The Power of Better. Centered around two core principles, The Power of Better is the belief that improvement never stops – whether you’re part of an organisation or as an individual, you can be better tomorrow than you are today – and aims to challenge the status quo in the world of esports. It is a commitment by EXCEL to constantly review how it operates, continuously looking inwards and onwards.
EXCEL began its journey of improvement by creating the Performance Playbook, which focuses on the holistic development of its players both physiologically and psychologically as well as the Pyramid of Success, a philosophy for engineering improved levels of performance that is underpinned by its core values and beliefs of trust, respect, dedication, discipline and creating good habits. The Power of Better looks to go further than performance with EXCEL looking to be an inspiration for the wider gaming community by having a positive impact on everything it does.
To start, EXCEL has revealed the launch of the ‘Gaming for Better’ whitepaper series for gamers everywhere, with the first one created by EXCEL’s Head of Performance and sports psychology expert Fabian Broich. The whitepaper, published today, explores the common injuries experienced by gamers and provides advice on how to improve individual performance and become healthier by focusing on physical activity, lifestyle balance, and creating positive habits.
To illustrate its new ambitions and The Power of Better vision, EXCEL has unveiled a completely new visual identity with a new logo, colour palette, website and merchandise line. The logo will retain the ‘X’ and ‘L’ widely used and recognised by EXCEL fans. The design has been simplified to ensure it is easily identifiable and the forward arrow in the X embodies the brands forward thinking approach as well as the dynamic world of gaming. The new diverse and flexible colour palette allows for creativity, fluidity and change, reflecting EXCEL’s ambitions to forge its own path and allowing the brand to evolve as it continues its journey of improvement. The new website will act as a digital destination for fans, the centerpoint where the community can stay up to date with the latest EXCEL news. It will also incorporate a shop with new merch ranges.
“Over the last six years, EXCEL ESPORTS has seen immense growth, transforming from a bedroom hobby into a professional competitive gaming brand with players competing in the world’s biggest esports. When EXCEL was founded we wanted our identity to be motivational, competitive, and allow people to easily support us in-game with the XL tag. As we head into this next phase of our journey, it’s great to be able to showcase our roots and initial passion, whilst developing our brand so that it is fit for our future ambitions”, said Kieran Holmes-Darby, Co-Founder and Chief Gaming Officer, EXCEL ESPORTS.
“At EXCEL we have unlimited ambitions in the games we compete in, what we want to become as a team and as a brand. It’s now time for us to take our next step to grow as a globally recognised, respected and loved competitive gaming brand from Britain. This step is more than just a visual update, it’s our belief in our vision for ourselves, our talent, our community and our culture. We believe that too many try to copy each other, vying to be competitive or lifestyle without further meaning. Today, we will start our journey of The Power of Better with passion, professionalism, performance and purpose. This is more than just a brand update, it is EXCEL’s promise to be better every day and make our contribution to the future of competitive gaming,” said Wouter Sleijffers, CEO, EXCEL ESPORTS.
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Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”
Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
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