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Dimitar Berbatov unveiled as RB88 brand ambassador
Bulgarian footballing legend steps up in new role for innovative sportsbook and casino operator
Leading Asian operator RB88 has announced that footballing legend Dimitar Berbatov is to become its new brand ambassador, having signed a two-year deal with the brand. RB88, one of the most recognizable and respected online sportsbooks and casinos in Asia, is breaking new ground by recruiting Berbatov as its first flagship spokesman in a newly signed contract that will continue until the end of 2022.
Often regarded as one of the greatest Bulgarian footballers of all time, Berbatov’s enduring class and flair are seen as perfectly-aligned values for an ambassador who complements RB88’s innovative reputation. Indeed, having played with some of the world’s most renowned football teams – such as Bayer Leverkusen, Tottenham Hotspur, Fulham and Manchester United to name but a few – Berbatov needs no introduction to global football fans or sports-mad audiences.
In addition to an outstanding career at an array of top football clubs, Berbatov also served as captain of the Bulgarian national team. There, he maintained a consistently high bar for performance and leadership which saw him selected as the Bulgarian Player of the Year three times in 2002, 2004 and 2005.
A representative for RB88 addressed the brand’s first ambassador: “We’re thrilled to welcome Dimitar Berbatov to the RB88 family. RB88 plans to leverage this breakthrough international ambassadorial partnership to drive awareness and engagement around our progressive brand values across both established and emerging Asian markets.
“We can’t wait to get started working in close collaboration with Dimitar who will help us create some unique and exciting new content for our customers. We look forward to sharing his views and insights with engaged audiences in a two-year contract which highlights RB88’s dedication to first-class sport. Dimitar is a perfect fit for the energy and expertise that RB88 is harnessing across varied local markets.”
As Bulgaria’s all-time leading goalscorer, Berbatov is no stranger to success and was quick to share his excitement at this new association. Berbatov added: “I am proud to be representing RB88 across China and Thailand, a brand which shares my sporting passions and commitment to excellence and creativity. With their team, I look forward to bringing some high-quality support and entertainment to Asian markets.
“It’s a new challenge for me, but I plan to embrace it with my signature style and enthusiasm, helping fans to find new and deeper ways in which to enjoy and engage with the sports they love. Teaming up with RB88 was an easy decision for me.”
While RB88 continues to develop its online offerings for football fans around the world, this latest milestone underscores its commitment to international representation and fostering a football-friendly atmosphere within a responsible gaming culture.
RB88 provides one of the widest offerings of markets and odds for the sports bettor. With customer satisfaction and entertainment at its heart, it provides an innovative and holistic experience via the latest technology and games, alongside impeccable and personalised customer service.
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Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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