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Dimitar Berbatov unveiled as RB88 brand ambassador
Bulgarian footballing legend steps up in new role for innovative sportsbook and casino operator
Leading Asian operator RB88 has announced that footballing legend Dimitar Berbatov is to become its new brand ambassador, having signed a two-year deal with the brand. RB88, one of the most recognizable and respected online sportsbooks and casinos in Asia, is breaking new ground by recruiting Berbatov as its first flagship spokesman in a newly signed contract that will continue until the end of 2022.
Often regarded as one of the greatest Bulgarian footballers of all time, Berbatov’s enduring class and flair are seen as perfectly-aligned values for an ambassador who complements RB88’s innovative reputation. Indeed, having played with some of the world’s most renowned football teams – such as Bayer Leverkusen, Tottenham Hotspur, Fulham and Manchester United to name but a few – Berbatov needs no introduction to global football fans or sports-mad audiences.
In addition to an outstanding career at an array of top football clubs, Berbatov also served as captain of the Bulgarian national team. There, he maintained a consistently high bar for performance and leadership which saw him selected as the Bulgarian Player of the Year three times in 2002, 2004 and 2005.
A representative for RB88 addressed the brand’s first ambassador: “We’re thrilled to welcome Dimitar Berbatov to the RB88 family. RB88 plans to leverage this breakthrough international ambassadorial partnership to drive awareness and engagement around our progressive brand values across both established and emerging Asian markets.
“We can’t wait to get started working in close collaboration with Dimitar who will help us create some unique and exciting new content for our customers. We look forward to sharing his views and insights with engaged audiences in a two-year contract which highlights RB88’s dedication to first-class sport. Dimitar is a perfect fit for the energy and expertise that RB88 is harnessing across varied local markets.”
As Bulgaria’s all-time leading goalscorer, Berbatov is no stranger to success and was quick to share his excitement at this new association. Berbatov added: “I am proud to be representing RB88 across China and Thailand, a brand which shares my sporting passions and commitment to excellence and creativity. With their team, I look forward to bringing some high-quality support and entertainment to Asian markets.
“It’s a new challenge for me, but I plan to embrace it with my signature style and enthusiasm, helping fans to find new and deeper ways in which to enjoy and engage with the sports they love. Teaming up with RB88 was an easy decision for me.”
While RB88 continues to develop its online offerings for football fans around the world, this latest milestone underscores its commitment to international representation and fostering a football-friendly atmosphere within a responsible gaming culture.
RB88 provides one of the widest offerings of markets and odds for the sports bettor. With customer satisfaction and entertainment at its heart, it provides an innovative and holistic experience via the latest technology and games, alongside impeccable and personalised customer service.
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Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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