Press Releases
SIS evolves Sales team to support international expansion
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has promoted Helen Ridley to the new role of Head of Group Account Management while appointing Michele Fischer as Digital Sales Consultant for the US market, as part of SIS’s international expansion strategy.
Ridley has spent five-and-a-half years at SIS, having formerly held the role of Major Account Manager. In her newly created role, Helen will be responsible for leading the Major Account team to further build global operator group relationships, to meet customer needs across markets.
US-based Fischer brings a wealth of US racing and gaming experience to SIS. Prior to forming her own consultancy firm, Darting Star, in 2018 specialising in horse racing operations and global wagering systems, Fischer held the role of Vice President, Sales and Business Development for the Americas at Sportech, where she had a 15-year tenure. In her role with SIS, Fischer will be responsible for helping to further extend the company’s presence in the US.
Paul Witten, Commercial Director at SIS, said: “I am very pleased to welcome Michele to the SIS team and to Helen for stepping up to the new Head of Group Account Management position.
“SIS has made significant progress in expanding into new territories and these most recent changes to our Sales team will further support our expansion internationally and ensure that we continue to meet our operator partners’ needs.”
Helen Ridley, Head of Group Account Management at SIS, said: “I’m delighted to have accepted this new role which will help further grow our major group operator relationships and ensure that our products help to meet our customers’ challenges.
“With an increasing demand for SIS products such as Competitive Gaming and our 24/7 Live Betting Channels, it’s now more important that we align as much as possible with our customers and develop our global relationships to achieve the best value for our customers.”
Michele Fischer, Digital Sales Consultant at SIS, said: “I’m very pleased to be joining SIS at what is an exciting time for the company as it seeks to further expand its footprint within the US.
“There is a real opportunity for SIS within the US as the market continues to open up. I’m confident that SIS’s international racing and Competitive Gaming esports products can drive value for sports betting operators within the US and will position North American racetracks to maximise the value of their content for fixed odds betting.”
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Baccarat
Microgaming Live launches All-In Speed Baccarat with new interactive features
Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format.
The table uses a modern neon studio design intended to stand out in the lobby. Microgaming Live said it has also added engagement tools to make the experience feel more responsive during play.
New features include a mascot, Tokki, which reacts in real time to outcomes as well as Good Roads and Dragon Tail events. Players can use sticker reactions during gameplay and send gifts to presenters.
The table also introduces Mystery Box Rounds, which the company said allow players to earn points and unlock stickers and gifts.
A Microgaming spokesperson said: “All-In Speed Baccarat keeps the pace and familiarity that players already enjoy, while adding more energy and ways to engage with the table in real-time. The aim was to make the experience feel more rewarding and more immersive, without losing the speed and simplicity that makes baccarat such an enduring live casino format.”
The post Microgaming Live launches All-In Speed Baccarat with new interactive features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BOYLE Sports
BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens
BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports.
Touch Bet lets customers browse race meetings and build a racing bet on Digital Racing Post touchscreens in-shop. Once a bet is created, customers can either take it to the counter to place with staff or complete it in the BOYLE Sports app by scanning a QR code.
Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.
“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”
Jon Sanders, Head of Retail Development at Spotlight Sports Group, added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”
BOYLE Sports positioned the launch as part of a wider omnichannel strategy and pointed to a £100m investment in the UK market last year. The operator also referenced existing product work including Smart ACCA, described as a data-led accumulator tool across football and horse racing.
The post BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game releases
ICONIC21 launches Keno with three risk levels and 1,000x max multiplier
ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.
In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.
For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.
“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”
The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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